Hosted by Contribly · 🇺🇸 US · EN · 42 episodes
Established thought leaders with verified media credentials.
Redefining Engagement is your go-to podcast where Francesca Dumas, Director of Audience Development and Strategy, sits down with visionary leaders, innovative journalists, and media industry trailblazers. Together, we dive into the evolving world of audience engagement, exploring the latest strategies, trends, and challenges shaping the future of media.Join us as we uncover actionable insights, fresh ideas, and expert advice on how to connect with audiences more effectively—what works, what doesn’t, so that we all can do more engagement, better.
Contribly hosts Redefining Engagement, a business show with 42 episodes published.
Julia Harris , Head of Reader Revenue at Daily Maverick , shares how one of South Africa’s independent news organisations drives member loyalty and retention through emotional connection, user-initiated journalism, and c
This week’s Redefining Engagement podcast guest is not from the news industry. So if you’re a news professional who doesn't normally think in terms of narrative strategy (not marketing!), you should be listening. 🎬 Théo
“We built a digital newsroom from scratch… and our most viral story was about benches.” On this week’s Redefining Engagement , we sat down with Charlie Walter, Audience Development Lead at Funke, who’s working hands-on w
Unfortunately listening to your readers isn't usually considered a productivity measure… This week, Francesca sat down with journalist and audience specialist Sebastián Auyanet to redefine the purpose of community engage
This week, the tables have turned, and our very own co-founder Francesca is stepping into the interviewEE seat. Francesca emphasises that we often don't know our audience as well as we think, and by inviting readers to s
What makes an audience feel seen and valued within the news? 🤔 It looks like belonging and seeing themselves reflected can be a very strong indicator, and no one embodies that better than Contacto. According to Francesc
Is your newsroom red people vs. blue people? Do you think you could motivate them to become Purple People? 💜 The biggest challenges we face in media are often people problems, not tech problems, but as Christopher Brenn
Why is simpler better when it comes to measuring audience engagement? Because it’s actionable for everyone. 🧠 This week on Francesca's virtual sofa , we're getting super actionable with Jessica Bulthé, Chief Data and In
🤔Have you ever considered these insightful questions within your newsroom? They could be the difference between setting yourself up for maximum audience engagement or secretly holding you back. ⛓️ This week, Francesca s
Local and Hyperlocal newsrooms - listen up! How is tangible impact measured? 📏 Francesca sits down with Nic Dawes this week, Executive Director at The City, a non-profit local newsroom in NYC. Nic shares perspectives on
🤔A university can charge a student thousands, yet that student is never a ‘customer’. 🧑🎓💰 That’s the exact mindset our latest guest, Anugrah, is using to build his news startup, Dot. With a vision to counter the c
🚀 News Avoidance: Will this open your eyes or will it resonate with you? Are you scratching your head wondering why some readers disengage, or why "news avoidance" is such a buzzword? This week, Francesca sat down with
🎙️ Journalism is meant to solve a problem. Are you open to a radical change within your news brand? If so, it is a must that you hear this week's chat. Francesca sat down with Rishad Patel, Co-founder of Splice Media, w
🇵🇹Don’t underestimate the power of the Portuguese mentality and keeping things simple! 🧲 This week, Francesca chats with Catarina Osório, Publishing Manager at Contacto (Mediahuis Luxembourg), about the often overlook
How do you walk the line between frustrating readers and driving valuable engagement? 🤔 🎧This week on Redefining Engagement , Francesca spoke with Madeleine White, VP Marketing at Poool and Co-founder of The Audiencers
📢 Stop Guessing, Start Listening: Engaging Your Audience Beyond the Dashboard 📢 This week on Redefining Engagement, Francesca spoke with Fabienne Meijer, Head of Journalism Products at The OCCRP. Fabienne dropped some
📣 What motivates journalists to engage with their audience? It might not be what you think! In this week's episode, Francesca speaks with Lars K. Jensen, Audience Lead at Berlingske Media, about the importance of cultur
“We need to know our audience in real time.” Are you pouring hours into content that's just not landing? You're not alone 😔 In our latest episode of Redefining Engagement, Francesca spoke with the brilliant Andrew Webb
ℹ️ Defining Engagement... Media brands - Where is the line between informing the public and "hooking" them into the screen? 👀Is your definition of "engagement" benefiting your readers or just your short term bottom line
“Focus on the “flabby middle” of the audience funnel” and “Is the news industry truly representative of the communities it serves?” 🤔 This week on Redefining Engagement, Francesca Dumas sits down with Yunus Emre Oruc to
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Redefining Engagement is hosted by Contribly. The show is categorised under business and has published 42 episodes.
Redefining Engagement has published 42 episodes.
Redefining Engagement regularly covers business. It sits in the business category.
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