business
Hosted by Contribly · business · EN
Redefining Engagement is your go-to podcast where Francesca Dumas, Director of Audience Development and Strategy, sits down with visionary leaders, innovative journalists, and media industry trailblazers. Together, we dive into the evolving world of audience engagement, exploring the latest strategies, trends, and challenges shaping the future of media.Join us as we uncover actionable insights, fresh ideas, and expert advice on how to connect with audiences more effectively—what works, what doesn’t, so that we all can do more engagement, better.
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Contact path
Verified email
Booking probability
22%
Guest openness
Selective
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Signup to Generate a PitchRedefining Engagement is your go-to podcast where Francesca Dumas, Director of Audience Development and Strategy, sits down with visionary leaders, innovative journalists, and media industry trailblazers. Together, we dive into the evolving world of audience engagement, exploring the latest strategies, trends, and challenges shaping the future of media.
Redefining Engagement is hosted by Contribly. The show has published 42 episodes to date.
Recent episodes include "How Daily Maverick Builds Member Loyalty Through Engagement" (27 January 2026, 38 minutes), "Storytelling strategy is not marketing. They are two different things." (20 November 2025, 32 minutes), and "We asked our teams: what is your claim to your community? What do you promise them in one sentence? Most have never thought about it. But it changes everything." (3 November 2025, 50 minutes).
Redefining Engagement publishes roughly every two weeks, with episodes averaging 47 minutes across 42 episodes.
Booking probability for Redefining Engagement is 22%, and the host is rated Selective on guests. Redefining Engagement requires a Pod Score of 80 or higher. Redefining Engagement's contact route on record: verified email.
The strongest fits for Redefining Engagement are Marketing, Advertising & PR. Redefining Engagement has a business audience.
Contribly hosts Redefining Engagement, a business podcast with 42 episodes published.
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Redefining Engagement
Julia Harris , Head of Reader Revenue at Daily Maverick , shares how one of South Africa’s independent news organisations drives member loyalty and retention through emotional connection, user-initiated journalism, and...
Redefining Engagement
This week’s Redefining Engagement podcast guest is not from the news industry. So if you’re a news professional who doesn't normally think in terms of narrative strategy (not marketing!), you should be listening. 🎬...
Redefining Engagement
“We built a digital newsroom from scratch… and our most viral story was about benches.” On this week’s Redefining Engagement , we sat down with Charlie Walter, Audience Development Lead at Funke, who’s working hands-on...
Redefining Engagement
Unfortunately listening to your readers isn't usually considered a productivity measure… This week, Francesca sat down with journalist and audience specialist Sebastián Auyanet to redefine the purpose of community...
Redefining Engagement
This week, the tables have turned, and our very own co-founder Francesca is stepping into the interviewEE seat. Francesca emphasises that we often don't know our audience as well as we think, and by inviting readers to...
Redefining Engagement
What makes an audience feel seen and valued within the news? 🤔 It looks like belonging and seeing themselves reflected can be a very strong indicator, and no one embodies that better than Contacto. According to...
Redefining Engagement
Is your newsroom red people vs. blue people? Do you think you could motivate them to become Purple People? 💜 The biggest challenges we face in media are often people problems, not tech problems, but as Christopher...
Redefining Engagement
Why is simpler better when it comes to measuring audience engagement? Because it’s actionable for everyone. 🧠 This week on Francesca's virtual sofa , we're getting super actionable with Jessica Bulthé, Chief Data and...
Redefining Engagement
🤔Have you ever considered these insightful questions within your newsroom? They could be the difference between setting yourself up for maximum audience engagement or secretly holding you back. ⛓️ This week, Francesca...
Redefining Engagement
Local and Hyperlocal newsrooms - listen up! How is tangible impact measured? 📏 Francesca sits down with Nic Dawes this week, Executive Director at The City, a non-profit local newsroom in NYC. Nic shares perspectives...
Redefining Engagement
🤔A university can charge a student thousands, yet that student is never a ‘customer’. 🧑🎓💰 That’s the exact mindset our latest guest, Anugrah, is using to build his news startup, Dot. With a vision to counter the...
Redefining Engagement
🚀 News Avoidance: Will this open your eyes or will it resonate with you? Are you scratching your head wondering why some readers disengage, or why "news avoidance" is such a buzzword? This week, Francesca sat down with...
Redefining Engagement
🎙️ Journalism is meant to solve a problem. Are you open to a radical change within your news brand? If so, it is a must that you hear this week's chat. Francesca sat down with Rishad Patel, Co-founder of Splice Media...
Redefining Engagement
🇵🇹Don’t underestimate the power of the Portuguese mentality and keeping things simple! 🧲 This week, Francesca chats with Catarina Osório, Publishing Manager at Contacto (Mediahuis Luxembourg), about the often...
Redefining Engagement
How do you walk the line between frustrating readers and driving valuable engagement? 🤔 🎧This week on Redefining Engagement , Francesca spoke with Madeleine White, VP Marketing at Poool and Co-founder of The...
Redefining Engagement
📢 Stop Guessing, Start Listening: Engaging Your Audience Beyond the Dashboard 📢 This week on Redefining Engagement, Francesca spoke with Fabienne Meijer, Head of Journalism Products at The OCCRP. Fabienne dropped some...
Redefining Engagement
📣 What motivates journalists to engage with their audience? It might not be what you think! In this week's episode, Francesca speaks with Lars K. Jensen, Audience Lead at Berlingske Media, about the importance of...
Redefining Engagement
“We need to know our audience in real time.” Are you pouring hours into content that's just not landing? You're not alone 😔 In our latest episode of Redefining Engagement, Francesca spoke with the brilliant Andrew Webb...
Redefining Engagement
ℹ️ Defining Engagement... Media brands - Where is the line between informing the public and "hooking" them into the screen? 👀Is your definition of "engagement" benefiting your readers or just your short term bottom...
Redefining Engagement
“Focus on the “flabby middle” of the audience funnel” and “Is the news industry truly representative of the communities it serves?” 🤔 This week on Redefining Engagement, Francesca Dumas sits down with Yunus Emre Oruc...
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