Attract. Engage. Grow.

Attract. Engage. Grow. is a 3 Aspens Media podcast that provides a fresh look at how companies are using digital marketing to stand out in today’s ultra competitive digital world. Get ideas and inspiration from companies using digital content and tools to attract, engage and convert prospects into customers.

Attract. Engage. Grow. is a business podcast hosted by Lindsay Young, with 16 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Lindsay Young hosts Attract. Engage. Grow., a business show with 16 episodes published.

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  Episode #9

  Video as a Tool for B2B Storytelling

  May 16, 20251h 2mS2

  There’s no denying video should be part of your 2025 content plans. According to HubSpot’s State of Marketing in 2024 report, short-form video is the No. 1 content marketing format, and most marketers believe it offers the highest return on investment. Since YouTube is the second-largest search engine behind Google, you need to be there to be found. Video content strategist Alex Mechlin joins distribution-industry expert and 3 Aspens Media President Lindsay Young during this free webinar to share video best practices and tactical tips. They discuss: • How to create a video plan that supports your content strategy • The pieces that need to be in...

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  Episode #8

  3AM Webinar Building Your 2025 Sales & Marketing Content Plan

  May 16, 202552 minS2

  It’s that time of year again: time to build your content calendar to support your 2025 sales and marketing efforts. Distribution-industry expert and 3 Aspens Media President Lindsay Young shares her content strategy and planning best practices on this webinar. She discusses: • Why you must start with a content strategy if you want to compete in 2025 • Why an effective content plan must align with your business goals and sales priorities • How to collect customer feedback to build content your customers will actually want to read • Critical elements of a content plan • Tools for building an editorial calendar • Tips for execution on your 2025 plan...

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  Episode #7

  Case Studies: Let Customers Tell Your Story

  May 16, 202533 minS2

  Lindsay Young is the president of 3 Aspens Media, a B2B content strategy and marketing content firm that works with distributors to translate their offline expertise – online. She has more than 20 years of experience leading and producing online and print content for publications and businesses. She was previously the editor of Modern Distribution Management (mdm.com), a leading resource for wholesale distribution industry executives. Visit Us: 3aspensmedia.com Connect with Lindsay: https://www.linkedin.com/in/lindsayyoung3aspens/ Follow 3 Aspens Media on LinkedIn: https://www.linkedin.com/company/3-aspens-media/

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  Episode #6

  The Love/Hate Relationship with Product Content

  May 16, 202554 minS2

  Your customers are shopping online. That’s not debatable. But there’s often a gap between the information your customers need, and what many distributors typically provide on their websites. That means you may be missing out on sales opportunities you didn’t even know you had. A big part of that equation is product information – each distributor has large collections of diverse product types, each with its own complex sets of product data. You need a plan to manage that effectively at scale with the customer in mind. Enter Jason Hein of Acumental B2B. Jason has more than 25 years of...

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  Episode #5

  Why Digital Content Belongs in Your Sales Toolbox

  May 16, 202556 minS2

  B2B buyers conduct more of their research online than ever before. What are you doing about that? Today, your sellers have fewer opportunities to influence the sale. Yet distributors continue to dedicate disproportionate resources to sales relative to their websites. Your website needs to work with your sales reps and other customer-facing team members to help your customers make the right buying decisions. That means going far beyond just listing products and features. 3 Aspens Media webinar, President Lindsay Young covers not only why digital content belongs in your sales toolbox, but how to build a resource library that performs...

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