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Audience Connection

Hosted by Casual · business · EN · 47 episodes

About this Podcast:

A podcast series focusing on audience engagement through visual storytelling. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

32%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Audience Connection

What is Audience Connection about?

A podcast series focusing on audience engagement through visual storytelling. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.

Who hosts Audience Connection?

Audience Connection is hosted by Casual. The show has published 47 episodes to date.

What has Audience Connection covered recently?

Recent episodes include "Acts over Ads: Stories that are on Brand with Raelene Metlitzky" (25 August 2026, 46 minutes), "The magic word that makes you say yes with Nancy Harhut" (27 July 2026, 73 minutes), and "Taking Risks in leading with Story: Lessons from the LA Times Brand Studios with Kristen Berke" (7 July 2026, 45 minutes).

How often does Audience Connection publish?

Audience Connection publishes roughly every two weeks, with episodes averaging 52 minutes across 47 episodes.

How hard is it to get booked on Audience Connection?

Booking probability for Audience Connection is 32%, and the host is rated Selective on guests. Audience Connection requires a Pod Score of 80 or higher. Audience Connection's contact route on record: verified email.

Who should pitch Audience Connection?

The strongest fits for Audience Connection are Marketing, Advertising & PR. Audience Connection has a business audience.

About the host

Casual hosts Audience Connection, a business show with 47 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #32

    Acts over Ads: Stories that are on Brand with Raelene Metlitzky

    Aug 25, 202646 min

    Lydia Chan sits down with Raelene Metlitzky, Head of Content and Editorial at IAG, Australia's largest insurer, to explore why brand storytelling isn't the story of your brand, but a story that's on brand. It's a...

  • Episode #31

    The magic word that makes you say yes with Nancy Harhut

    Jul 27, 20261h 13m

    What if the biggest barrier to your marketing isn't your budget or your production values, but the fact that you're speaking to the 5% of the brain that's actually paying attention? Oliver Atkinson sits down with Nancy...

  • Episode #30

    Taking Risks in leading with Story: Lessons from the LA Times Brand Studios with Kristen Berke

    Jul 7, 202645 min

    In this episode of Audience Connection, Lydia Chan sits down with Kristen Berke, VP of Entertainment and Branded Content Partnerships at LA Times Studio, to unpack a campaign that on paper shouldn't have worked, and...

  • Episode #29

    The Trillion-Dollar Blind Spot with Tori Jackson

    Jun 23, 202648 min

    Lydia Chan sits down with Tori Jackson, Senior Manager of Partnerships and Commercial Strategy at Sundial Media and Technology Group — home to Essence, Refinery29 and Beauty Con — to explore how brands earn real loyalty...

  • Episode #12

    The 265 Signals That Drive Human Choice with Bill Harvey

    Jun 11, 20261h 12mS2

    Oliver Atkinson sits down with media pioneer Bill Harvey, creator of Resonance Media Theory (RMT), to explore why understanding human motivation beats chasing attention, and how a breakthrough audience measurement...

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  • Episode #28

    Nobody Believes You: The Leadership Comms Problem with Jenni Field

    May 28, 202646 min

    Oliver Atkinson sits down with speaker, consultant and author Jenni Field to explore why so many people inside organisations have quietly stopped believing their leaders, and what it actually takes to earn that belief...

  • Episode #10

    The Story Your Audience Is Already Living with Kristian Aloma

    May 18, 20261h 11mS2

    What if the biggest mistake brands make isn't saying the wrong thing, but not understanding the story their audience is already living? Oliver Atkinson sits down with Kristian A. Alomá, PhD, Founder & CEO at Threadline...

  • Episode #9

    How Olly wowed the crowd at Adfest

    May 1, 202618 minS2

    In this episode, co-hosts Lydia Chan and Olly Atkinson recaps his talk at AdFest 2026 in Thailand titled "Making People Care: Storytelling in the Age of AI,” where he strapped biometric trackers on 50 unsuspecting...

  • Episode #8

    Are you doing brand storytelling right? Jordan Kelley will know

    Apr 22, 202656 minS2

    In this episode of Audience Connection, Lydia Chan sits down with Jordan P. Kelley, Director of Content and Editor-in-Chief at Aivanta, to explore what it truly means to do brand storytelling right and why so many...

  • Episode #7

    Sandra Gaudenzi on Intentional Storytelling | Part 2

    Apr 16, 202631 minS2

    Oliver Atkinson continues his conversation with Sandra Gaudenzi to ask a tougher question: once a story moves someone, how do you turn that moment into real change without slipping into manipulation? Sandra reframes...

  • Episode #6

    From Storytelling to Storyliving with Sandra Gaudenzi | Part 1

    Apr 7, 20261h 11mS2

    Oliver Atkinson sits down with interactive documentary pioneer Sandra Gaudenzi to explore why stories become more powerful when audiences stop being spectators and start becoming participants. From the childhood moment...

  • Episode #5

    Why Most Content Misses the Mark - Insights From Creative Testing Expert Sabrina Talma

    Mar 27, 202635 minS2

    Lydia Chan is joined by Sabrina Talma, CEO and Co-Founder of Human Made Machine, a creative intelligence platform that helps global brands test and refine creative work before it goes to market. With clients spanning...

  • Episode #4

    Why Neuroinclusive Design Is Better for Everyone with Oliver Markeson

    Mar 19, 20261h 10mS2

    To mark Neurodiversity Celebration Week, Oliver Atkinson sits down with Oliver Markeson, CEO and Co-Founder of Neurohaus, to explore why neuroinclusive design is not a niche fix but a smarter way to build calmer...

  • Episode #3

    MindStates: The Hidden Moment That Changes Every Decision with Will Leach

    Feb 25, 20261h 9mS2

    Oliver Atkinson sits down with behavioural science researcher Will Leach, founder of MindState Group and author of Marketing to MindStates, to reveal how “hot states” (MindStates) shape decisions, and how targeting the...

  • Episode #1

    A Count Down to Connection with Amazon LEO's Global CD Michael Sternoff

    Feb 13, 202640 minS2

    This podcast episode features Michael Sternoff, Global Creative Director at Amazon Leo (Amazon's low-Earth orbit satellite network). Michael shares his diverse background, spanning Emmy-winning filmmaking and video game...

  • Episode #1

    Audience Connection Essentials for 2026 with your hosts Oliver and Lydia

    Jan 27, 202638 minS2

    Season 2 opens with hosts Lydia Chan and Oliver Atkinson looking back at the biggest lessons from Season 1 - how behavioral science and culture shaped their understanding of why certain stories connect. What began as a...

  • Episode #27

    Can AI Replace Creative Taste? Kristen Souders Says No.

    Dec 17, 202535 minS1

    Lydia Chan speaks with Kristen Souders, Senior Director of Global Brand and Content Studio at Hitachi Vantara, to explore what it really takes to create standout storytelling in B2B tech. Kristen breaks down the...

  • Episode #26

    What Today’s Tech Professionals Really Crave from Employers — with Angela Siddall

    Dec 3, 202540 minS1

    Lydia Chan sits down with Angela Siddall, Global Lead for Culture, Employer Brand and Experience at Veeam, to explore what tech professionals really want from employers today. Drawing from over 20 years of global...

  • Episode #25

    How to Tell Stories for Distracted Brains with Dr. Gemma Calvert

    Nov 26, 202555 minS1

    Oliver Atkinson sits down with Dr. Gemma Calvert, Professor of Consumer Neuroscience, Nanyang Technological University and Co-Founder of Split Second Research, to decode how always-on dopamine loops, “digital amnesia,”...

  • Episode #24

    Make it Easy: The One Nudge that Moves People with Richard Shotton

    Nov 18, 20251h 26mS1

    Oliver Atkinson sits down with behavioral-science heavy hitter Richard Shotton to unpack the simple nudges, concreteness, distinctiveness, and smart pricing frames that help your ideas get noticed, remembered, and...

Guest Appearances

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