PPC with YRV Dynamics: the Google Ads Experts

Why would a PMax campaign’s “Other search terms” bucket deliver some of its most efficient conversions? In this episode of PPC with YRV Dynamics, Yousaf Yunes shares a surprising discovery from a franchise account with...

Two customers click your Google ad and each spends $100. One never returns. The other buys five more times. Their first orders look identical—but their value to your business is completely different. In this episode of...

Are you paying for another software subscription when AI could help you get the work done with tools you already use? In this episode of PPC with YRV Dynamics, Yousaf Yunes shares his perspective on how agentic AI could...

Your Google Ads dashboard shows 40 conversions, but your sales team reports only two customers. What happened to everyone else? In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down the gap between...

How much are you willing to spend chasing a client before you start questioning the return? In this episode of PPC with YRV Dynamics, Yousaf Yunes shares his frustrations with Upwork and how his experience on the...

Strong sales numbers don’t always mean strong profits. What actually remains after product costs, fulfillment, shipping, and advertising? In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down PROAS—profit...

Your ads generated $10,000 in sales on $2,000 in ad spend. That’s a 5X ROAS—but how much money does your business actually keep? In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down cost of goods sold...

In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down Customer Acquisition Cost, or CAC, and why it’s one of the most important numbers in performance marketing. CAC sounds simple: take your marketing spend...

In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down one of the most common questions in Google Ads: how many conversions does a campaign really need before you can trust automated bidding? The old-school...

There are more people than ever trying to break into paid advertising — and plenty of courses promising to get you there fast. In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down a program promising to...

In this episode of PPC with YRV Dynamics, Yousaf Yunes discusses questions from someone’s performance marketing interview and shares how he would approach answering them based on practical experience. The interview...

In this episode of PPC with YRV Dynamics, I break down a question that a lot of agency owners and buyers are going to be asking in 2026: Is buying a digital marketing agency still a smart investment with AI changing SEO...

When Google Ads ROAS suddenly drops, the worst thing you can do is start changing everything without knowing what actually caused it. In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down the key areas he...

Getting traffic, Add to Carts, and even checkout starts from Google Ads — but still not enough Shopify purchases? In this episode of PPC with YRV, Yousaf Yunes of YRV Dynamics goes deeper into the Shopify conversion...

Getting traffic from Google Ads but not seeing enough Shopify sales? Before blaming the campaign, keywords, bidding strategy, or traffic quality, take a closer look at what happens after someone clicks your ad. In this...