Position to Win is for the challengers. Founders and CMOs who refuse to settle for second place. This is a brand strategy podcast about the kind of strategy that actually moves a business. Which slot you own. Who you beat to own it. What your homepage, your sales call, and your investor one-pager have to say to back it up. Every episode gives you two things. A tool you can use. And a sharper way to look at your own brand.
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Contact path
Public web form
Booking probability
27%
Guest openness
Selective
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Signup to Generate a PitchPosition to Win is for the challengers. Founders and CMOs who refuse to settle for second place. This is a brand strategy podcast about the kind of strategy that actually moves a business. Which slot you own. Who you beat to own it. What your homepage, your sales call, and your investor one-pager have to say to back it up.
Position To Win is hosted by John-Luke Laube. The show has published 13 episodes to date.
Recent episodes include "When To Rebrand" (25 August 2026, 23 minutes), "Brand Repositioning" (18 August 2026, 14 minutes), and "Brand Diagnosis" (11 August 2026, 31 minutes).
Position To Win publishes roughly weekly, with episodes averaging 22 minutes across 13 episodes.
Booking probability for Position To Win is 27%, and the host is rated Selective on guests. Position To Win requires a Pod Score of 80 or higher. Position To Win's contact route on record: public web form.
The strongest fits for Position To Win are Marketing, Advertising & PR. Position To Win has a business audience.
John-Luke Laube hosts Position To Win, a business podcast with 13 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Position To Win
Tropicana lost 20% of unit sales in 6 weeks with better design. January 8, 2009. New cartons hit shelves. Cleaner type, a fresh glass of juice, $35M behind the launch. The work won every room it was shown in. Then it...
Position To Win
t's 2009 and Old Spice is dying. Your grandfather's brand. Retailers pulling it off the shelf. So the agency finds one thing: about 60% of body wash is bought by women. They build an ad aimed at men that sells what...
Position To Win
Most stalled brands are solving the wrong problem. They pour marketing money on a branding problem. Or brand money on a marketing problem. Then wonder why nothing moves. Episode 11 of Position to Win is about telling...
Position To Win
Snickers owns hunger. Red Bull owns exhaustion. Corona owns the beach. They trained you for years until the feeling itself does the selling. That's brand recall. Ep 10 of Position To Win. Send us Fan Mail
Position To Win
A female guppy always picks the brightest male. Until two males are equally bright. Then she picks the one the other females already chose. You do this too. So does every customer you have. Episode 9 of Position to Win...
Episode #8
Brand Archetypes along with the process I run: Opportunity. Which archetype roles your category already owns, and which are still open. Character. The open one you can credibly live. Counterweight. The secondary that...
Episode #7
Episode 7 of Position to Win. Brand voice. Belief, voice, tone. Why most brands argue about the top of the pyramid and never build the bottom. Why voice fails in the middle. Why Mailchimp's $12B exit was almost entirely...
Episode #6
Send us Fan Mail Brand identity runs far wider than the logo. Most of the time someone meets your brand, they are looking at the color, the type, the photography, the way things are spaced on a page. The logo is one...
Episode #6
Send us Fan Mail Episode 5 is on naming. The Five Tests every name has to pass: distinctiveness, ownability, scalability, pronounceability, narrative load. The discovery method that pulls candidates out of your...
Episode #6
<p>Send us Fan Mail</p><p>Episode 5 is on naming. The Five Tests every name has to pass: distinctiveness, ownability, scalability, pronounceability, narrative load. The discovery method that pulls candidates out of your...
Episode #4
Send us Fan Mail A national food company hired my studio with a problem they could feel but couldn't name. They powered other people's brands. The meal kits, the grocery private label, the food-media darlings, all ran...
Episode #4
<p>Send us Fan Mail</p><p>A national food company hired my studio with a problem they could feel but couldn't name. They powered other people's brands. The meal kits, the grocery private label, the food-media darlings...
Episode #3
<p>Send us Fan Mail</p><p>Ask a founder who their customer is and you'll get a category. Enterprise SaaS. Recreational cannabis. Health-conscious consumers. None of those is an ICP. They're hiding places.</p><p>This...
Episode #3
Send us Fan Mail Ask a founder who their customer is and you'll get a category. Enterprise SaaS. Recreational cannabis. Health-conscious consumers. None of those is an ICP. They're hiding places. This episode is about...
Episode #2
<p>Send us Fan Mail</p><p>Most companies do not have a brand strategy.</p><p>They have a list of activities.</p><p>This episode is about the single mental habit that separates the two. Strategy is choice. Activity is...
Episode #2
Send us Fan Mail Most companies do not have a brand strategy. They have a list of activities. This episode is about the single mental habit that separates the two. Strategy is choice. Activity is addition. One closes...
Episode #1
Send us Fan Mail A simple model for understanding what kind of company you are right now. And who you can actually beat. Scissors is the startup. Sharp focus. One ICP. One edge. Rock is the proven system. Durable...
Episode #1
<p>Send us Fan Mail</p><p>A simple model for understanding what kind of company you are right now. And who you can actually beat.</p><p>Scissors is the startup. Sharp focus. One ICP. One edge. Rock is the proven system...
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