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Hosted by John-Luke Laube · 🇺🇸 US · EN-US · 11 episodes
Established thought leaders with verified media credentials.
Position to Win is for the challengers. Founders and CMOs who refuse to settle for second place. This is a brand strategy podcast about the kind of strategy that actually moves a business. Which slot you own. Who you beat to own it. What your homepage, your sales call, and your investor one-pager have to say to back it up. Every episode gives you two things. A tool you can use. And a sharper way to look at your own brand.
John-Luke Laube hosts Position To Win, a business show with 11 episodes published.
t's 2009 and Old Spice is dying. Your grandfather's brand. Retailers pulling it off the shelf. So the agency finds one thing: about 60% of body wash is bought by women. They build an ad aimed at men that sells what women
Most stalled brands are solving the wrong problem. They pour marketing money on a branding problem. Or brand money on a marketing problem. Then wonder why nothing moves. Episode 11 of Position to Win is about telling the
Snickers owns hunger. Red Bull owns exhaustion. Corona owns the beach. They trained you for years until the feeling itself does the selling. That's brand recall. Ep 10 of Position To Win. Send us Fan Mail
A female guppy always picks the brightest male. Until two males are equally bright. Then she picks the one the other females already chose. You do this too. So does every customer you have. Episode 9 of Position to Win i
Brand Archetypes along with the process I run: Opportunity. Which archetype roles your category already owns, and which are still open. Character. The open one you can credibly live. Counterweight. The secondary that kee
Episode 7 of Position to Win. Brand voice. Belief, voice, tone. Why most brands argue about the top of the pyramid and never build the bottom. Why voice fails in the middle. Why Mailchimp's $12B exit was almost entirely
Send us Fan Mail Brand identity runs far wider than the logo. Most of the time someone meets your brand, they are looking at the color, the type, the photography, the way things are spaced on a page. The logo is one memb
Send us Fan Mail Episode 5 is on naming. The Five Tests every name has to pass: distinctiveness, ownability, scalability, pronounceability, narrative load. The discovery method that pulls candidates out of your customers
Send us Fan Mail Episode 5 is on naming. The Five Tests every name has to pass: distinctiveness, ownability, scalability, pronounceability, narrative load. The discovery method that pulls candidates out of your customers
Send us Fan Mail A national food company hired my studio with a problem they could feel but couldn't name. They powered other people's brands. The meal kits, the grocery private label, the food-media darlings, all ran on
Send us Fan Mail A national food company hired my studio with a problem they could feel but couldn't name. They powered other people's brands. The meal kits, the grocery private label, the food-media darlings, all ran on
Send us Fan Mail Ask a founder who their customer is and you'll get a category. Enterprise SaaS. Recreational cannabis. Health-conscious consumers. None of those is an ICP. They're hiding places. This episode is about th
Send us Fan Mail Ask a founder who their customer is and you'll get a category. Enterprise SaaS. Recreational cannabis. Health-conscious consumers. None of those is an ICP. They're hiding places. This episode is about th
Send us Fan Mail Most companies do not have a brand strategy. They have a list of activities. This episode is about the single mental habit that separates the two. Strategy is choice. Activity is addition. One closes doo
Send us Fan Mail Most companies do not have a brand strategy. They have a list of activities. This episode is about the single mental habit that separates the two. Strategy is choice. Activity is addition. One closes doo
Send us Fan Mail A simple model for understanding what kind of company you are right now. And who you can actually beat. Scissors is the startup. Sharp focus. One ICP. One edge. Rock is the proven system. Durable. Repeat
Send us Fan Mail A simple model for understanding what kind of company you are right now. And who you can actually beat. Scissors is the startup. Sharp focus. One ICP. One edge. Rock is the proven system. Durable. Repeat
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Position To Win is hosted by John-Luke Laube. The show is categorised under business (marketing) and has published 11 episodes.
Position To Win has published 11 episodes.
Position To Win regularly covers business, marketing. It sits in the business category, with a marketing focus.
Position To Win is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Position To Win hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Position To Win average 22 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Position To Win's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 4 days ago.