business
Hosted by Peep Laja · business · EN · 89 episodes
Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.
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Contact path
Verified email
Booking probability
23%
Guest openness
Selective
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Signup to Generate a PitchHear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.
How to Win podcast with Peep Laja is hosted by Peep Laja. The show has published 89 episodes to date.
Recent episodes include "Dark Social" (19 May 2025, 21 minutes), "Speed's Advantage" (17 June 2024, 23 minutes), and "Nail and Scale" (27 May 2024, 19 minutes).
How to Win podcast with Peep Laja publishes roughly weekly, with episodes averaging 24 minutes across 89 episodes.
Booking probability for How to Win podcast with Peep Laja is 23%, and the host is rated Selective on guests. How to Win podcast with Peep Laja requires a Pod Score of 80 or higher. How to Win podcast with Peep Laja's contact route on record: verified email.
The strongest fits for How to Win podcast with Peep Laja are Marketing, Advertising & PR. How to Win podcast with Peep Laja has a business audience.
Peep Laja hosts How to Win podcast with Peep Laja, a business show with 89 episodes published.
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Episode #1
<p>In this episode, Peep Laja is joined by Kathleen Booth and Dave Gerhardt to unpack the real buying behavior behind B2B SaaS in 2025. They break down the power of dark social, peer communities, and brand storytelling...
Episode #6
<p>Peep Laja dives into why speed is a critical and often underrated competitive advantage in today's fast-paced business world. Learn how to make swift decisions, conduct rapid experiments, ship products and campaigns...
Episode #5
<p>In this episode, Peep Laja emphasizes the importance of deeply understanding your target market and ideal customer profile (ICP) to drive growth in B2B SaaS. He advocates for ongoing research to inform effective...
Episode #4
<p>In this episode, Peep dives into why niching down is the key to success for early-stage B2B SaaS companies. He explains how focusing on solving a specific problem for a targeted market, rather than competing directly...
Episode #3
<p>In this episode, Peep Laja explores the scientific laws of marketing, focusing on building mental and physical availability for brands. Drawing from the works of Professor Byron Sharpe and the Ehrenberg Bass...
Episode #2
<p>This episode explores the critical factors that define market leadership, from being first in a category to leveraging innovation and strategic marketing. Hear from experts like David Aaker, Mark Ritson, and Byron...
Episode #1
<p>In this new style of "How To Win", Peep Laja discusses the importance of differentiation in today's highly competitive B2B SaaS market. He explores various strategies for standing out, such as focusing on brand...
Episode #80
<p>This week on How To Win: Noah Kagan of AppSumo, a platform for digital marketplace deals focusing on software aimed at entrepreneurs and small businesses. They have bootstrapped to over $80 million in revenue. You’ll...
Episode #79
<p>This week on How To Win: Bernat Farrero of Factorial HR, sharing insights on revolutionizing HR for SMBs. You’ll hear about the importance of simplifying complex HR processes for small and medium businesses...
Episode #78
<p>This week on How To Win: Todd Olson of Pendo, revealing the secrets behind building a product-led growth company. You’ll hear how Pendo's focus on product experience revolutionized customer interaction, the...
Episode #77
<p>This week on How To Win: Gregory Galant of Muck Rack, discusses the journey of transforming a podcasting venture into a leading software solution for public relations professionals. You’ll hear insights on the...
Episode #76
<p>This week on How To Win: Vinay Bhagat of TrustRadius, revolutionizing B2B software buying with in-depth user reviews. You’ll hear how TrustRadius overcame the challenge of creating a trusted review platform in a...
Episode #75
<p>This week on How To Win: Adam Robinson of Retention.com, an innovative leader in the email marketing space. You’ll hear about the journey of identifying a market gap and creating a differentiated product in a...
Episode #74
<p>This week on How To Win: Chris Federspiel of Blackthorn.io, a company specializing in Salesforce integration and application development. You’ll hear about Blackthorn's strategic approach to the Salesforce ecosystem...
Episode #73
<p>This week on How To Win: Clate Mask of Keap, marketing automation and CRM platform for small businesses. You'll hear how Keap found the right customers, why they combined software with services, and how Keap evolved...
Episode #72
<p>This week on How To Win: Vinay Patankar of Process Street, a workflow management software company. You'll hear why they didn't monetize for the first 2 years, how going upmarket increased retention and revenue, and...
Episode #71
<p>This week on How To Win: Sam Jacobs of Pavilion, who built a $15 million community learning business from scratch. You’ll hear how he leveraged LinkedIn for organic growth, the importance of creating sub-communities...
Episode #70
<p>This week on How To Win: Gleb Budman of Backblaze, which offers affordable, easy cloud storage. You’ll hear how bootstrapping forced them to make efficient decisions, how focusing on underserved mid-market customers...
Episode #69
<p>This week on How To Win: Jess Mah of indinero, a fintech company providing automated bookkeeping and accounting services. You'll hear how she focused on high-paying niche verticals, pivoted to find product-market...
Episode #68
<p>This week on How To Win: Andrew Lau of Jellyfish, the engineering management platform. You'll hear how they validated the problem space, figured out product-market fit, and used founder-led sales to generate...
Recent guests on How to Win podcast with Peep Laja. Study who booked and why before you pitch.
VP of Marketing, Drift.com
Senior Vice President of Marketing and Growth, Sequel.io
marketing professor, columnist and founder of the MiniMBA in Marketing
Research Professor (Marketing Science), Director, Ehrenberg-Bass Institute for Marketing Science
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