Hosted by Peep Laja · 🇺🇸 US · EN · 89 episodes
Established thought leaders with verified media credentials.
Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.
Peep Laja hosts How to Win podcast with Peep Laja, a business show with 89 episodes published.
In this episode, Peep Laja is joined by Kathleen Booth and Dave Gerhardt to unpack the real buying behavior behind B2B SaaS in 2025. They break down the power of dark social, peer communities, and brand storytelling in a
Peep Laja dives into why speed is a critical and often underrated competitive advantage in today's fast-paced business world. Learn how to make swift decisions, conduct rapid experiments, ship products and campaigns quic
In this episode, Peep Laja emphasizes the importance of deeply understanding your target market and ideal customer profile (ICP) to drive growth in B2B SaaS. He advocates for ongoing research to inform effective messagin
In this episode, Peep dives into why niching down is the key to success for early-stage B2B SaaS companies. He explains how focusing on solving a specific problem for a targeted market, rather than competing directly wit
In this episode, Peep Laja explores the scientific laws of marketing, focusing on building mental and physical availability for brands. Drawing from the works of Professor Byron Sharpe and the Ehrenberg Bass Institute, L
This episode explores the critical factors that define market leadership, from being first in a category to leveraging innovation and strategic marketing. Hear from experts like David Aaker, Mark Ritson, and Byron Sharp
In this new style of "How To Win", Peep Laja discusses the importance of differentiation in today's highly competitive B2B SaaS market. He explores various strategies for standing out, such as focusing on brand, taking a
This week on How To Win: Noah Kagan of AppSumo, a platform for digital marketplace deals focusing on software aimed at entrepreneurs and small businesses. They have bootstrapped to over $80 million in revenue. You’ll hea
This week on How To Win: Bernat Farrero of Factorial HR, sharing insights on revolutionizing HR for SMBs. You’ll hear about the importance of simplifying complex HR processes for small and medium businesses, Factorial HR
This week on How To Win: Todd Olson of Pendo, revealing the secrets behind building a product-led growth company. You’ll hear how Pendo's focus on product experience revolutionized customer interaction, the importance of
This week on How To Win: Gregory Galant of Muck Rack, discusses the journey of transforming a podcasting venture into a leading software solution for public relations professionals. You’ll hear insights on the importance
This week on How To Win: Vinay Bhagat of TrustRadius, revolutionizing B2B software buying with in-depth user reviews. You’ll hear how TrustRadius overcame the challenge of creating a trusted review platform in a saturate
This week on How To Win: Adam Robinson of Retention.com, an innovative leader in the email marketing space. You’ll hear about the journey of identifying a market gap and creating a differentiated product in a competitive
This week on How To Win: Chris Federspiel of Blackthorn.io, a company specializing in Salesforce integration and application development. You’ll hear about Blackthorn's strategic approach to the Salesforce ecosystem, the
This week on How To Win: Clate Mask of Keap, marketing automation and CRM platform for small businesses. You'll hear how Keap found the right customers, why they combined software with services, and how Keap evolved its
This week on How To Win: Vinay Patankar of Process Street, a workflow management software company. You'll hear why they didn't monetize for the first 2 years, how going upmarket increased retention and revenue, and why t
This week on How To Win: Sam Jacobs of Pavilion, who built a $15 million community learning business from scratch. You’ll hear how he leveraged LinkedIn for organic growth, the importance of creating sub-communities, and
This week on How To Win: Gleb Budman of Backblaze, which offers affordable, easy cloud storage. You’ll hear how bootstrapping forced them to make efficient decisions, how focusing on underserved mid-market customers help
This week on How To Win: Jess Mah of indinero, a fintech company providing automated bookkeeping and accounting services. You'll hear how she focused on high-paying niche verticals, pivoted to find product-market fit, an
This week on How To Win: Andrew Lau of Jellyfish, the engineering management platform. You'll hear how they validated the problem space, figured out product-market fit, and used founder-led sales to generate traction. Ke
Dave Gerhardt
VP of Marketing · Drift.com
1 appearance on this show
Kathleen Booth
Senior Vice President of Marketing and Growth · Pavillion
1 appearance on this show
Mark Ritson
marketing professor, columnist and founder of the MiniMBA in Marketing
1 appearance on this show
Byron Sharp
Research Professor (Marketing Science), Director · Ehrenberg-Bass Institute for Marketing Science
1 appearance on this show
David Aaker
The Father of Modern Branding · Prophet
1 appearance on this show
Noah Kagan
Author of Million Dollar Weekend · AppSumo
1 appearance on this show
Todd Olson
Director of Student Activities · Fargo Public School District
1 appearance on this show
Adam Robinson
lifelong student of the unconscious mind · Whatever Survey Podcast
1 appearance on this show
Clate Mask
Co-Founder and CEO · Keap
1 appearance on this show
Sam Jacobs
editor-in-chief · Revenue Collective
1 appearance on this show
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How to Win podcast with Peep Laja is hosted by Peep Laja. The show is categorised under business (marketing) and has published 89 episodes.
How to Win podcast with Peep Laja has published 89 episodes.
How to Win podcast with Peep Laja regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
How to Win podcast with Peep Laja is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
How to Win podcast with Peep Laja hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of How to Win podcast with Peep Laja average 24 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates How to Win podcast with Peep Laja's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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