business
Hosted by Illustrado.co · business · EN-US
This is Challenger Brands Where we talk about brand development, marketing, sales, entrepreneurship and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses. Not the biggest player in your sector? Make an impact by challenging the status quo. In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands. Challenger Brands is hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands. www.illustrado.co
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Contact path
Public web form
Booking probability
27%
Guest openness
Selective
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Signup to Generate a PitchThis is Challenger Brands Where we talk about brand development, marketing, sales, entrepreneurship and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses. Not the biggest player in your sector? Make an impact by challenging the status quo.
Challenger Brands is hosted by Illustrado.co. The show has published 27 episodes to date.
Recent episodes include "What It Takes to Stay Relevant for 100 Years: Insights From Shuja Jashanmal | Challenger Brands" (11 November 2025, 58 minutes), "How Leadership Shapes Culture, Purpose, and Brand | Challenger Brands by Illustrado" (31 October 2025, 49 minutes), and "Why UAE Real Estate Brands Sound the Same, and How to Stand Out | Challenger Brands by Illustrado" (14 October 2025, 45 minutes).
Challenger Brands publishes roughly weekly, with episodes averaging 49 minutes across 27 episodes.
Booking probability for Challenger Brands is 27%, and the host is rated Selective on guests. Challenger Brands requires a Pod Score of 80 or higher. Challenger Brands's contact route on record: public web form.
The strongest fits for Challenger Brands are Marketing, Advertising & PR and Business & Management Consulting. Challenger Brands has a business audience.
Illustrado.co hosts Challenger Brands, a business podcast with 27 episodes published.
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Challenger Brands
<p>What does it take to stay relevant for over a century—without selling out or falling behind?</p><p>In this episode of Challenger Brands, we go deep into the story of the Jashanmal Group—one of the Middle East’s most...
Challenger Brands
<p>What’s really costing you growth? Spoiler: It’s not your logo.<br/><br/>In this bold and eye-opening episode of Challenger Brands, host Lalaine Chu-Benitez (Founder & MD, Illustrado) sits down with Arshie Ahmed...
Challenger Brands
<p>Why do so many real estate brands in the UAE blur into one another—with the same “luxury” promises, generic visuals, and forgettable campaigns?<br/><br/>In this hard-hitting episode of Challenger Brands, we speak...
Challenger Brands
<p>Real estate in the UAE is often a story of Dubai and Abu Dhabi. But today, we’re talking about the emirate rewriting that story - Ras Al Khaimah, and the company shaping its rise: RAK Properties. And with us is the...
Challenger Brands
<p>Welcome to Challenger Brands, the podcast where we explore how exceptional brands redefine customer engagement and innovation to lead in a competitive market. In this episode, we’re diving deep into customer...
Challenger Brands
<p>What if we told you that sales, as we know it, isn’t about closing deals? Our guest today believes that 80% of sales is actually the brand, and success is built on trust rather than just technique.<br/><br/>Learn all...
Challenger Brands
<p>In this episode, we dive into the high-stakes world of startup funding with Anna Arzua MacMillan, Chief Strategy & Innovation Officer at Venture FactorE. With over 15 years of global expertise and a history of...
Challenger Brands
<p>Welcome to the world of Dubai's viral chocolate! In this episode, we unravel the magic behind the famous Kunafa Chocolate, a dessert that has captured hearts and taste buds alike. Join Chef Nouel Catis as he guides...
Challenger Brands
<p>Welcome back to another episode of Challenger Brands, the podcast where we delve into the stories of remarkable entrepreneurs, and even community builders who make huge impact in the...
Challenger Brands
<p>Dr. Ivan Misner is the Founder and Chief Visionary Officer of BNI (Business Network International), the world’s largest business networking organization. With over 11,100 chapters in 76 countries, BNI generated $23.4...
Challenger Brands
<p>Ryan Ramos, the Founder and Managing Director of Cultivate UAE and The Dream Lab UAE. From humble beginnings, Ryan worked his way up from business development to general management at a leading landscaping company in...
Challenger Brands
<p>Today, we have an amazing and inspiring guest! Joining us is Samantha Araujo, a formidable titan in the region’s competitive hospitality industry. With a passion for fine living and an extraordinary ability to craft...
Challenger Brands
<p>Navneet Kampani is a former banker who has been in the industry for over 30 years, now he is an entrepreneur, author, and life coach who helps individuals and top executives achieve work-life harmony and find meaning...
Challenger Brands
<p>Dhiren Harchandani is a Transformation Architect who specializes in empowering entrepreneurs to achieve 8-figure business success without compromising personal fulfillment or lifestyle. An avid learner in...
Challenger Brands
<p>According to Clayton Christensen, a professor at Harvard Business School, 30,000 new products are introduced each year, and 95% of them fail. In an increasingly cluttered market and noisy world, how do you keep your...
Challenger Brands
<p>Fahed Bizzari is an international thought leader on the professional application of ChatGPT. He has 18 years of experience in software development, over 3,000 hours in mastering ChatGPT, and extensive 2-decades of...
Challenger Brands
<p>In this episode, we will be unlocking the secrets of Business Development, delve into fundamentals, and strategies. Join us as we explore insights that can help your business flourish in the competitive...
Challenger Brands
<p>Welcome back to Challenger Brands. Today, we delve into building on the legacy of your family business with our guest, Shabana Razzak - CEO of Maison DE Ary Jewellery. <br/><br/>Shabana is not just a successful...
Challenger Brands
<p>Networking - love it or hate it? Too hard sell? Or is it a necessary lead generation strategy? Whatever your feelings are, networking is considered an effective client acquisition strategy for millions of...
Challenger Brands
<p>How do you scale your business? Where do you even start? Is scaling a business possible for all entrepreneurs? What does it take? If you’re a business owner, chances are you’ve asked these questions several times...
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