Oct 27, 202625 minS4
Sales has a reputation problem. For many business owners, selling brings up images of pushy follow-ups, uncomfortable conversations, rejection, and trying to convince someone to buy something they don't really want. But...
business
Behind The Business
Hosted by The Optimization Specialists · business · EN
About this Podcast:
Behind the Business goes beyond the highlight reel to uncover what actually makes successful businesses work. We sit down with business owners and entrepreneurs to explore the systems, processes, people, and pivotal decisions behind their growth. We dig into what worked, what didn’t, the challenges they’ve overcome, and the lessons they’ve learned along the way. No fluff or surface-level success stories, just real conversations and practical ideas you can take back to your own business.
Pitch Analysis
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Contact path
Verified email
Booking probability
32%
Guest openness
Selective
80/100
Required Score
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What is Behind The Business about?
Behind the Business goes beyond the highlight reel to uncover what actually makes successful businesses work. We sit down with business owners and entrepreneurs to explore the systems, processes, people, and pivotal decisions behind their growth. We dig into what worked, what didn’t, the challenges they’ve overcome, and the lessons they’ve learned along the way.
Who hosts Behind The Business?
Behind The Business is hosted by The Optimization Specialists. The show has published 50 episodes to date.
What has Behind The Business covered recently?
Recent episodes include "The One Thing That Separates a Salesperson From a Good Talker" (27 October 2026, 25 minutes), "When the Business Starts Running You: Why You Need an Integrator" (20 October 2026, 42 minutes), and "What If Your Successful Business Is Holding You Back?" (13 October 2026, 43 minutes).
How often does Behind The Business publish?
Behind The Business publishes roughly weekly, with episodes averaging 39 minutes across 50 episodes.
How hard is it to get booked on Behind The Business?
Booking probability for Behind The Business is 32%, and the host is rated Selective on guests. Behind The Business requires a Pod Score of 80 or higher. Behind The Business's contact route on record: verified email.
Who should pitch Behind The Business?
The strongest fits for Behind The Business are Business & Management Consulting and Photography, Polling & Other Services. Behind The Business has a business audience.
About the host
The Optimization Specialists hosts Behind The Business, a business podcast with 50 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Oct 20, 202642 minS4
At some point, a growing business can become the thing that starts running its owner. Brian Wirtz knows that transition well. A retired Marine and founder of W3 Integrator Arena, Brian works in the world of EOS, helping...
- Oct 13, 202643 minS4
What happens when your business is growing, but the life you're building starts falling apart? Kyle Pertuis knows that tension firsthand. Before founding Mindfit Coaching, he helped grow a hospitality business from one...
- Oct 6, 202644 minS4
Most business owners don't celebrate hitting a plateau. Christian Wright does. Christian is the owner of High Tide Pest Control, a Charleston-area family business that's reached an important stage of growth: demand is...
- Sep 29, 202646 minS4
Gabe Garcia started with a camera, a love for people, and a problem: the creative community he wanted didn’t exist. So he helped build it. What began as informal photo walks eventually became SA Creatives, a thriving...
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- Sep 29, 202643 minS4
A creative business still needs structure behind the scenes. Rob Keller has spent roughly 15 years working in video, beginning with a middle-school camera project before eventually turning videography, brand...
- Sep 22, 202621 minS4
The systems that helped you build a business aren’t necessarily the ones that will help you scale it. Season 4 marks a new chapter for the podcast. What was formerly the Overnight Success Podcast is now Behind the...
Episode #11
Why Systems Beat Hustle: Season 3 Finale
Apr 1, 202634 minS3What actually separates businesses that scale from those that stall? In this Season 3 finale, Jon and Cristy sit down to break down the real patterns behind the “overnight success” stories featured this season—and what...
- Mar 25, 202649 minS3
What does it really take to scale a business without creating more chaos? In this episode, Hiram Skaggs of Evolve Social Wellness joins Jon Clark for a real conversation about growth, systems, and what happens behind...
Behind The Business
Confidence by Design: How Leaders Transform Why passion, purpose, and persistence change everything
Mar 18, 202645 minWhat if the thing disrupting your life is actually the thing that sets you free? In this episode, Cristy sits down with certified transformation and brain coach Eileen Suarez , founder of Peak Confidence Group , to talk...
- Mar 11, 202657 minS3
What does it really take to turn an idea into a sellable business? In this episode, Amy Wees shares the real story behind her so-called “overnight success,” from serving nearly 20 years in the U.S. Air Force to...
- Mar 4, 202642 minS3
What if success isn’t about fame or millions—but freedom? In this episode, Cristy sits down with digital entrepreneur Leon Hitchens to unpack what it really takes to build multiple profitable businesses—without burning...
- Feb 25, 202643 minS5
What if the key to building a successful brand isn’t innovation… but identity? Maria Flores didn’t set out to build a CPG company. She set out to reconnect with her grandmother. During COVID, while living far from home...
- Feb 18, 202639 minS3
What if the thing you’re most insecure about could become your greatest superpower? In this episode of Overnight Success , Cristy Lime sits down with Steve Spiro , known today as The Master Connector . But his journey...
- Feb 11, 202641 minS3
What if real wealth wasn’t built on hype, shortcuts, or coastal markets—but on patience, discipline, and long-term thinking? Jon sits down with real estate investor, broker, and author Matt McCurdy to unpack what it...
- Feb 4, 202641 minS3
In this episode of Overnight Success , Cristy sits down with David Ramirez , award-winning marketer, technologist, and event strategist, to unpack what it really takes to build events—and systems—that stand the test of...
- Jan 28, 202640 minS3
What if escaping the 9–5 wasn’t about starting a business—but buying one instead? In this episode, Jon sits down with Tim Delaney—entrepreneur, real estate investor, and host of Business Buying for Financial...
- Jan 21, 202625 minS3
What if the secret to scaling your business isn’t more hustle... but more community ? In this Season 3 kickoff, Jon and Cristy reflect on how far they’ve come since launching the Overnight Success podcast—and what’s in...
- Dec 3, 202530 minS2
What if the “overnight success” you’re chasing has nothing to do with money—and everything to do with lifestyle, community, and grit? In this season finale, Jon and Cristy sit down to unpack their biggest lessons from...
- Nov 19, 202523 minS2
Are you chasing "overnight success"? Cristy is back with a no-fluff solo episode that pulls back the curtain on what it really takes to scale a business. In this episode, she reflects on her six-year entrepreneurial...
Recent guests
Recent guests on Behind The Business. Study who booked and why before you pitch.
Best industries to pitch Behind The Business for
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