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NWFA Real Answers

Hosted by National Wood Flooring Association · business · EN-US

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About this Podcast:

The NWFA's "Real Answers" podcast series features NWFA President & CEO, Stephanie Owen and Chris Zizza, founder of C&R Flooring, Inc., and past Chairman of the Board of the NWFA.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

34%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about NWFA Real Answers

What is NWFA Real Answers about?

The NWFA's "Real Answers" podcast series features NWFA President & CEO, Stephanie Owen and Chris Zizza, founder of C&R Flooring, Inc., and past Chairman of the Board of the NWFA.

Who hosts NWFA Real Answers?

NWFA Real Answers is hosted by National Wood Flooring Association. The show has published 128 episodes to date.

What has NWFA Real Answers covered recently?

Recent episodes include "NWFA Business Workshop: Transform Your Business This October" (19 October 2026, 24 minutes), "Building a Smarter Wood Flooring Business with Brown Oaks Flooring" (6 October 2026, 41 minutes), and "The Customer's Seat: Chris Zizza on What 50 Grit Flooring Taught Him" (18 August 2026, 44 minutes).

How often does NWFA Real Answers publish?

NWFA Real Answers publishes roughly monthly, with episodes averaging 28 minutes across 128 episodes.

How hard is it to get booked on NWFA Real Answers?

Booking probability for NWFA Real Answers is 34%, and the host is rated Selective on guests. NWFA Real Answers requires a Pod Score of 80 or higher. NWFA Real Answers's contact route on record: verified email.

Who should pitch NWFA Real Answers?

The strongest fits for NWFA Real Answers are Wood Products. NWFA Real Answers has a business audience.

About the host

National Wood Flooring Association hosts NWFA Real Answers, a business podcast with 128 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • NWFA Real Answers

    NWFA Business Workshop: Transform Your Business This October

    Oct 19, 202624 min

    Stephanie Owen and Chris Zizza give a final overview of the upcoming NWFA Business Workshop, taking place October 28 to 29 in St. Charles, MO. It’s not too late to register and join us for an experience that can...

  • NWFA Real Answers

    Building a Smarter Wood Flooring Business with Brown Oaks Flooring

    Oct 6, 202641 min

    NWFA President and CEO Stephanie Owen and Chris Zizza sit down with Ashley and Jeff Do Carmo of Brown Oaks Flooring to talk about their path through the hardwood flooring industry and what it takes to keep a business...

  • NWFA Real Answers

    The Customer's Seat: Chris Zizza on What 50 Grit Flooring Taught Him

    Aug 18, 202644 min

    Stephanie Owen and Chris Zizza discuss Chris' recent experience on the other side of the transaction...as a customer of Ohio-based wood flooring company 50 Grit Flooring. They're joined by Spencer Shatto from 50 Grit to...

  • NWFA Real Answers

    Designing with Wood Floors — A Conversation with Karen Asprea

    Jul 23, 202636 min

    Recorded live at the 2026 NWFA Expo, Chris and Stephanie sit down with New York City interior designer Karen Asprea for a conversation on where design and hardwood flooring meet. Karen shares how the relationship...

  • NWFA Real Answers

    Emerging Leaders Mini-Series: Building Careers & Growing the Craft | Featuring Alex Hamilton and Matthew Szyszka

    Jun 30, 202652 min

    In the first installment of our new Emerging Leaders mini-series, NWFA CEO Stephanie Owen sits down with Alex Hamilton of Grain Design Flooring and his guest, 2026 Wood Floor of the Year winner Matthew Szyszka of Floor...

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  • NWFA Real Answers

    Level Up Your Wood Flooring Career - A Conversation with NWFA Regional Instructors

    Jun 9, 202628 min

    Chris Zizza and Stephanie Owen sit down with a group of NWFA regional instructors at this year's Expo for a wide-ranging conversation about boosting your career, using social media effectively, growing your brand, and...

  • NWFA Real Answers

    Oliver Barajas on Finding Your Niche, Growing the Industry

    May 18, 202625 min

    Oliver Barajas of Bridgebay Flooring joins the podcast to share his journey in the hardwood flooring industry and what drew him to the NWFA. Oliver opens up about his experience as a member of the NWFA Emerging Leaders...

  • NWFA Real Answers

    How the Hardwood Federation Protects the Wood Flooring Industry

    May 11, 202625 min

    Recorded at the recent 2026 NWFA Expo, Dana Cole from the Hardwood Federation and Jesse Joyce from Middle Tennessee Lumber join the NWFA Real Answers Podcast to discuss the Hardwood Federation's impact and updates on...

  • NWFA Real Answers

    Breaking Through: Making Your Wood Flooring Business More Profitable

    Feb 13, 202636 min

    NWFA President & CEO Stephanie Owen and Chris Zizza talk with Katie Magoon of People Solutions Center about the common roadblocks that keep wood flooring businesses from reaching their full potential. Learn practical...

  • NWFA Real Answers

    Shaping the Future: NWFA Emerging Leaders at the Fall Leadership Summit

    Sep 18, 202523 min

    Reid Lambright, president of Lambright Flooring and chair of NWFA’s Emerging Leaders Council, joins Stephanie Owen and Chris Zizza to share his experiences with the council and why building relationships in the industry...

  • NWFA Real Answers

    A Conversation with Chris Moran of Pennsylvania Lumbermens Mutual Insurance Company

    Sep 9, 202519 min

    Chris Moran of Pennsylvania Lumbermens Mutual Insurance Company joins Stephanie Owen and Chris Zizza to talk about what to look for when choosing insurance for your hardwood flooring business. He highlights common...

  • NWFA Real Answers

    Positioning Your Hardwood Flooring Business Above the Competition: Small Business Workshop Preview

    Aug 27, 202528 min

    Stephanie Owen and Chris Zizza are joined by Doug Howard of Growth Team Strategies and Jon Czeranna, co-owner of Wit & Craft and creator of the Brand Lab, to preview the Real Answers Small Business Workshop on October...

  • NWFA Real Answers

    Running your Business Proactively and the 2025 NWFA Leadership Development Summit

    Aug 19, 202525 min

    Chris Zizza and NWFA President & CEO Stephanie Owen are joined by Doug Howard of Growth Team Strategies and Lynette Watson of the University of Missouri Extension-Small Business Development Center to talk about running...

  • NWFA Real Answers

    2025 NWFA Leadership Summit This October - Why it is a Must Attend Event for Hardwood Flooring Business Owners

    Aug 8, 202523 min

    Chris Zizza and NWFA President & CEO Stephanie Owen talk with Doug Howard of Growth Team Strategies about the upcoming NWFA Leadership Development Summit on October 15-17, 2025, at Live! by Loews – Ballpark Village in...

  • NWFA Real Answers

    Hardwood Federation Fly-in 2025

    Apr 30, 202510 min

    The annual Hardwood Fly-In to D.C. is quickly approaching! This year, we will meet in Washington D.C. from May Tuesday, 13 through Thursday, May 15, to take our story to the Hill. Please make plans to join us as we...

  • NWFA Real Answers

    Lessons from the Leadership Conference - A Conversation with Ryan Jazdzewski of Jazz Custom Wood Flooring

    Jan 20, 202528 min

    Michael Martin and Chris Zizza chat with Ryan Jazdzewski of Jazz Custom Wood Flooring about growing a wood flooring business, the importance of networking, using credit to your advantage, good debt vs. bad debt, and...

  • NWFA Real Answers

    A Post-Election Update with Dana Cole of the Hardwood Federation

    Nov 12, 202424 min

    Michael Martin and Chris Zizza chat with Dana Cole about the outcome of the 2024 presidential election last week. Dana Cole is the Executive Director at the Hardwood Federation, a Washington, D.C.-based trade...

  • NWFA Real Answers

    Key Takeaways from the NWFA Leadership Development Summit

    Nov 8, 202428 min

    In this special summit wrap-up episode of the Real Answers Podcast, Chris Zizza and Michael Martin recap the highlights, insights, and impactful moments from the NWFA Leadership Development Summit. From expert...

  • NWFA Real Answers

    Boosting Your Flooring Business: Digital Marketing, Customer Reviews, and Getting Noticed with Steve Haren

    Oct 7, 202431 min

    Chris Zizza and Michael Martin chat with Steve Haren, Vice President of Strategic Initiatives at Ring Ring Marketing. Steve shares valuable insights on how to effectively run your hardwood flooring business in today’s...

  • NWFA Real Answers

    Building a Stronger Network: Simple Marketing Strategies for Your Wood Flooring Business with Chris Ruzicka

    Oct 1, 202417 min

    In this episode of the Real Answers Podcast, Chris Zizza and Michael Martin sit down with Chris Ruzicka, Director of Business Development at Carmody MacDonald P.C., a renowned St. Louis-based law firm. They dive into...

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