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Hosted by Unknown Host · 🇺🇸 US · EN · 100 episodes
Established thought leaders with verified media credentials.
Business of Marketing is the podcast of marketing intelligence. John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world's biggest brands, agencies and platforms. In-depth, conversations on the record. Published at businessof.co.
Unknown Host hosts Business of Marketing, a business show with 100 episodes published.
Recorded live at Cannes Lions, John Horsley sits down with Christine C. Cook, Chief Commercial Officer at Bloomberg Media, for a wide-ranging conversation about the changing worlds of media, marketing, content and leader
Cindy Gallop has never been interested in saying what people want to hear. A former advertising leader turned founder of MakeLoveNotPorn, she joins Justin Cooke at Cannes Lions to discuss why marketing has the power to c
Sir Martin Sorrell | Executive Chairman, S4 Capital & Senior Monk | Live from Cannes Lions 2026 What happens when one of advertising's most influential leaders looks at where the industry is really heading? Recorded live
Audio is one of the fastest-growing media channels, but are marketers still undervaluing it? In this episode of the Business of Marketing, John Horsley sits down with Russell Pedrick, Managing Director of Octave, to expl
How Sport, Technology and Culture Are Reshaping Fan Engagement | Karlyn McCauley, Snap What does it take to keep the next generation of sports fans engaged? In this episode of The Business of Marketing, John Horsley sits
In this episode of The Business of Marketing, John Horsley speaks with Renaye Edwards, Global COO and Managing Director of Ammunition, recorded live at Advertising Week Europe. Renaye discusses her journey from client-si
What happens when search, media, AI and commerce start collapsing into one connected ecosystem? In this episode of The Business of Marketing, John Horsley sits down with Nick Beck, Founder and CEO of Tug, to explore how
In this episode of The Business of Marketing, Justin Cooke sits down with John Rudaizky, Global Chief Brand and Marketing Officer at EY, to explore the future of brand building, creativity, leadership and AI at enterpris
What does it mean to become truly unmissable in an age of AI, algorithms and collapsing trust? In this episode of The Business of Marketing, Justin Cooke sits down with Nishma Patel Robb, Founder and CEO of Unmissable, f
What happens when one of the world’s largest communications groups starts rebuilding itself around AI? In this episode of The Business of Marketing, Justin Cooke sits down with Stephan Pretorius, CTO of WPP, to explore h
In this episode of The Business of Marketing, Justin Cooke speaks with Niall McKinney, Founding Partner of The Creative Engineers, recorded live at Advertising Week Europe. Niall discusses why marketers need to produce m
In this episode of The Business of Marketing, Justin Cooke speaks with Dan Reeves, co-founder of Subjct, recorded live at Advertising Week Europe. Dan reflects on the golden era of magazine publishing, from Q Magazine an
In this episode of The Business of Marketing, John Horsley speaks with Edwin Wong, Head of Global Measurement Science at Uber Advertising, recorded live at Advertising Week Europe. They explore the future of measurement,
In this episode of The Business of Marketing, Justin Cooke speaks with Julie Selman, SVP, Head of EMEA at Magnite, recorded live at Advertising Week Europe. Julie discusses the evolution of digital advertising, from the
In this episode of The Business of Marketing, Justin Cooke speaks with James Denton-Clark, Chief Growth and Client Officer at Stagwell Europe, recorded live at Advertising Week Europe. James reflects on a career spanning
In this episode of The Business of Marketing, John Horsley speaks with Milka Privodanova, VP LinkedIn Marketing Solutions, Large Customers - International at LinkedIn, recorded live at Advertising Week Europe. Milka disc
In this episode of The Business of Marketing, John Horsley sits down with Chris Bagnall, Founder and CEO of Transmission. They explore why B2B marketing is being reshaped, from the collapse of siloed agencies to the rise
In this episode of The Business of Marketing, Justin Cooke speaks with Toby Southgate, Global CEO of We Are Social, recorded live at Advertising Week Europe. Toby shares his journey from economics, banking and early inte
In this episode of The Business of Marketing, John Horsley speaks with Soizic Sycamore, Managing Director of Plan.Net UK, part of Serviceplan Group, recorded live at Advertising Week Europe. They explore why customer exp
Paul Cash, Founder and Chief Rooster at RoosterPunk, on how B2B lost its emotional edge, the three yeses every buyer needs to say before they buy, why storytelling is biological rather than fluffy, and what Workday got r
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Business of Marketing is hosted by Unknown Host. The show is categorised under business (marketing) and has published 100 episodes.
Business of Marketing has published 100 episodes.
Business of Marketing regularly covers business, marketing. It sits in the business category, with a marketing focus.
Business of Marketing is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Business of Marketing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Business of Marketing average 33 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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