May 26, 202615 minS0
<p>The person who explains the least usually wins. Here's the psychology behind why.</p><p>Join Mark Di-Toro as he unpacks why over-explanation is one of the most damaging things you can do to your own credibility — and...
society
More Substance
Hosted by Mark Di-Toro · society · EN-GB
About this Podcast:
💡 Reputation, influence & how the world actually works.Why do some people suffer scandal after scandal while others remain untouched? What do successful people do well? More Substance pulls apart the psychology behind history's biggest public moments - and turns it into something you can actually use. Each episode takes a reputation-defining situation, reveals the strategy behind it, and delivers a verdict: Spin or Substance?Hosted by Mark Di-Toro, who's spent nearly 20 years working with leading global brands and some of the worlds most impressive people.So, hit follow and let's go..
Pitch Analysis
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Contact path
Verified email
Booking probability
20%
Guest openness
Selective
80/100
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What is More Substance about?
💡 Reputation, influence & how the world actually works. Why do some people suffer scandal after scandal while others remain untouched? What do successful people do well? More Substance pulls apart the psychology behind history's biggest public moments - and turns it into something you can actually use.
Who hosts More Substance?
More Substance is hosted by Mark Di-Toro. The show has published 22 episodes to date.
What has More Substance covered recently?
Recent episodes include "#22 - Why Explaining Yourself Makes People Trust You Less" (26 May 2026, 15 minutes), "#21 - What is the Forgiveness Window?" (5 May 2026, 18 minutes), and "#20 - Why You Don't Want Overnight Success" (14 April 2026, 19 minutes).
How often does More Substance publish?
More Substance publishes roughly every two weeks, with episodes averaging 19 minutes across 22 episodes.
How hard is it to get booked on More Substance?
Booking probability for More Substance is 20%, and the host is rated Selective on guests. More Substance requires a Pod Score of 80 or higher. More Substance's contact route on record: verified email.
Who should pitch More Substance?
The strongest fits for More Substance are Marketing, Advertising & PR and Business & Management Consulting. More Substance has a society audience.
About the host
Mark Di-Toro hosts More Substance, a society podcast with 22 episodes published.
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Recent episodes
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More Substance
#21 - What is the Forgiveness Window?
May 5, 202618 minS0<p>The window between a mistake and your verdict is smaller than you think - and most people miss it.</p><p><br></p><p>Join Mark Di-Toro as he uncovers why timing beats sincerity every time — and what happens when the...
More Substance
#20 - Why You Don't Want Overnight Success
Apr 14, 202619 minS0<p>What if the thing you've been working towards finally arrives - and that's exactly when everything falls apart?</p><p>Peloton didn't fail because of fraud, incompetence, or bad people making stupid decisions. They...
More Substance
#19 - Why Some People Get Away With Everything
Mar 24, 202619 minS0<p>Why does Jeremy Clarkson punch someone and land a £160 million TV deal? Why does Ryanair CEO Michael O'Leary say what he wants and sees profits go up? </p><p>This episode is about the invisible force that decides who...
- Feb 10, 202615 minS0
<p>Think more visibility equals more influence? Think again.</p><p>In this episode, Mark Di-Toro breaks down the hidden costs of overexposure - why goodwill depletes faster than you realise, and what happens when people...
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More Substance
#17 - The impact of a bad apology. ft Elen DeGeneres
Jan 27, 202620 minS0<p>The Anatomy of a Non-Apology</p><p>In 2020, BuzzFeed published allegations of a toxic workplace on the show. Ellen had to respond.</p><p>The internal memo: "Obviously, something changed... I am disappointed to...
- Jan 14, 202619 minS0
<p>From Hated to Hero: The Best Sporting Comeback in History?</p><p>Saint-Étienne, 1998. One red card. One petulant kick. Overnight, David Beckham went from England's golden boy to public enemy number one.</p><p>But...
More Substance
#15 - The World's Greatest Scapegoat Story? ft Yoko Ono
Dec 9, 202516 minS0<p>Yoko Ono: blamed in part for breaking up The Beatles. Vilified for years. There's just one problem - none of it was true.</p><p>This episode examines one of history's most brutal character assassinations: how...
- Nov 24, 202518 minS0
<p>Everyone leaves something. A job. A relationship. A toxic situation. A family business. But most of us don't know how to do it well, and that's where reputations get tarnished. </p><p>Prince Harry had one of the...
- Nov 8, 202511 minS0
<p>Brendan Fraser went from Hollywood's golden boy to a meme. Then he cried through a six-minute standing ovation in Venice, and the world fell in love with him all over again.This episode unpacks the science behind why...
- Sep 28, 202527 minS0
<p>Jet2’s TikTok jingle was the sound of the summer.<br />Musharaf’s breakthrough in Educating Yorkshire made the world cry.<br />But only one of them turned virality into something real.</p><p>This episode explores two...
More Substance
#11 - Learn Why Consistency is the Most Powerful Habit You Can Have - ft. Larry David and Taylor Sheridan
Sep 21, 202522 minS0<p>Larry David. Taylor Sheridan. How Consistency Built Multi-Million Dollar Empires</p><p><br /></p><p>Larry David and Taylor Sheridan didn’t build their reputations on viral moments or big reinventions, they built them...
- Sep 7, 202518 minS0
<p>Dave Chappelle. Lee Evans. What They Know About Communication That Some CEOs Don’t.</p><p><br /></p><p>Two very different comedians, one shared superpower: they know exactly when to speak, when to pause, and how to...
More Substance
#9 - "Just Be Yourself" is Terrible Advice. Learn Why, From Keanu Reeves and Dolly Parton
Aug 25, 202519 minS0<p>Keanu Reeves. Dolly Parton. Two very different paths to the same result: trust, love, and influence.</p><p><br /></p><p>One thrives on mystery. The other thrives on openness. Both are considered among the most...
- Aug 17, 202520 minS0
<p>Daniel Day-Lewis. Rolex. What They Know About Influence That You Don’t</p><p><br /></p><p>He’s won 3 Oscars, done barely 6 films in 25 years, rarely gives interviews - yet Daniel Day-Lewis is widely considered one of...
- Aug 11, 202522 minS0
<p>Netflix didn’t invent streaming. Tiger Woods didn’t invent comebacks.</p><p><br /></p><p>But they nailed the timing.</p><p><br /></p><p>One disrupted an entire industry. The other turned public humiliation into...
- Aug 1, 202520 minS0
<p>In this episode, we learn how Madonna reinvented herself again and again without losing credibility, how Matthew McConaughey transformed from rom-com punchline to Oscar-winning powerhouse, and how LEGO came back from...
- Jul 24, 202517 minS0
<p>Who Can You Drop? Your Inner Circle is Your Outer Reputation </p><p><br></p><p>Your inner circle quietly defines your outer reputation.</p><p><br></p><p>In this episode, we dive into the science and strategy behind...
- Jul 16, 202519 minS0
<p>How You Frame Yourself Changes Everything. Master it.</p><p><br /></p><p>We’ve all met someone like this. On paper? Nothing remarkable. But in person? They just land differently. People listen. People follow. They...
- Jul 7, 202526 minS0
<p>Say It, Say It Again… Say It One More Time: Why People Need to Hear Things More Than Once (ft HM King Charles & Gary Vee)</p><p><br /></p><p>You can’t influence anyone if they don’t remember what you said.</p><p><br...
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