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How to Spin It

Hosted by Love Comms · business · EN-GB

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About this Podcast:

What does it take to spin today’s scandals and successes? Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses, brands and individuals. Hosted by me, Kayleigh-Anne Soryal, this series explores modern communication, and the space between intention, interpretation, and influence.

Pitch Analysis

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Contact path

Public web form

Booking probability

20%

Guest openness

Selective

80/100
Required Score

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Questions about How to Spin It

What is How to Spin It about?

What does it take to spin today’s scandals and successes? Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses, brands and individuals. Hosted by me, Kayleigh-Anne Soryal, this series explores modern communication, and the space between intention, interpretation, and influence.

Who hosts How to Spin It?

How to Spin It is hosted by Love Comms. The show has published 11 episodes to date.

What has How to Spin It covered recently?

Recent episodes include "Sustainability and Communications: Making Impact Stories Clear with Thea de Gallier" (3 March 2026, 40 minutes), "Measurement and PR: Proving the Value of Your Work with Marianne Morgan" (10 February 2026, 44 minutes), and "Relevance and Perspective: Building Brands with Shilpa Saul" (27 January 2026, 42 minutes).

How often does How to Spin It publish?

How to Spin It publishes roughly every two weeks, with episodes averaging 41 minutes across 11 episodes.

How hard is it to get booked on How to Spin It?

Booking probability for How to Spin It is 20%, and the host is rated Selective on guests. How to Spin It requires a Pod Score of 80 or higher. How to Spin It's contact route on record: public web form.

Who should pitch How to Spin It?

The strongest fits for How to Spin It are Marketing, Advertising & PR. How to Spin It has a business audience.

About the host

Love Comms hosts How to Spin It, a business podcast with 11 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #4

    Sustainability and Communications: Making Impact Stories Clear with Thea de Gallier

    Mar 3, 202640 minS2

    <p>This episode is about <b>communicating impact clearly</b>, making sense of complex information, and finding ways to engage people without diluting the message.</p><p>In this episode, I’m joined by<b> Thea de...

  • Episode #3

    Measurement and PR: Proving the Value of Your Work with Marianne Morgan

    Feb 10, 202644 minS2

    <p>This episode is about <b>knowing the value of your work</b>, keeping sight of it, and being able to articulate it when it counts.</p><p>In this episode, I’m joined by Marianne Morgan, Insights and Evaluation Lead at...

  • Episode #2

    Relevance and Perspective: Building Brands with Shilpa Saul

    Jan 27, 202642 minS2

    <p>This episode is about <b>relevance</b>; who brands are really speaking to, who gets left out, and what happens when decisions are made without enough perspectives in the room.</p><p>In this episode, I’m joined by...

  • Episode #1

    Ambition and Burnout: Building a Different Way of Working with Lee Griffith

    Jan 13, 202646 minS2

    <p>This episode is about ambition and <b>what it’s like to operate for years in high-pressure communications roles</b>. I’m joined by Lee Griffith, founder of sunday skies, to reflect on her career in senior...

  • Episode #6

    How to Spin It: Christmas Special with Hannah Sharratt

    Dec 18, 202543 minS1

    <p>Christmas is one of the biggest commercial moments of the year, and a super important time for PR and advertising people. Now is the time of the year where everyone has an opinion on a Christmas ads, so it felt like...

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  • Episode #5

    Purpose and PR: Reimagining Agency Life with Riannon Palmer

    Aug 5, 202547 minS1

    <p>PR has a perception problem, and a work culture problem. In this episode, I speak with Riannon Palmer, founder of feel-good agency Lem-uhn, about what it means to build a more thoughtful, purpose-led approach to PR...

  • Episode #4

    The Power Behind the Brand: Rethinking Influence in Fashion & Beauty with Alison Bringé

    Jul 22, 202540 minS1

    <p>Influence drives the fashion and beauty industries, but are we measuring it in the right way?</p><p>In this episode, I speak with Alison Bringé, Chief Marketing Officer at Launchmetrics, about the real power of...

  • Episode #3

    Motherhood and PR: Shaping Careers That Work with Bethany Pearson

    Jul 8, 202552 minS1

    <p>Motherhood and PR is not always a great mix; the industry has traditionally rewarded long hours, always-on ambition and those who put work first.</p><p>In this episode, I speak with Bethany Pearson (Betty), PR...

  • Episode #2

    Platform Power and Audience Behaviour with Dr Zoetanya Sujon

    Jun 24, 202546 minS1

    <p><b>Social platforms shape what we see, how we speak, and what gains attention.</b><br/> In this episode, I speak with Dr Zoetanya Sujon, sociologist and author of The Social Media Age, about how digital platforms...

  • Episode #1

    Finding Your Voice with Jess Preston

    Jun 10, 202555 minS1

    <p>You can be brilliant at your job and still be terrible at communicating it.</p><p>In this first episode, I speak with Jess Preston, co-founder of Inside Voices and a communication coach who works with leaders and...

  • Episode #1

    Introducing How to Spin It

    Jan 27, 20251 minS1

    <p>What does it take to 'spin' today’s scandals and successes? How to Spin It is about the people shaping perception; those working behind the scenes to build and direct the stories we see around businesses and...

Recent guests

Recent guests on How to Spin It. Study who booked and why before you pitch.

M

Marianne Morgan

Information Commissioner’s Office

S

Shilpa Saul

The Unmistakables

L

Lee Griffith

sunday skies

H

Hannah Sharratt

Axe + Saw

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