Funnel Reboot

Talk of Content marketing started appearing online around 2007. One of the few people who started talking about it was former Funnel Reboot guest Joe Pulizzi. It wasn't until 2014 I became aware of marketers who were...

Small businesses run on lean marketing teams and tight budgets, but don't count them out. They're the overwhelming majority of businesses on earth. Small companies have one function that's poised to figure out AI...

Everyone makes content now. But having content doesn't automatically mean anyone will actually consume it. There are brands with long-running programs and audiences that carve out time for their content, while other...

I can't prove it, but I think many marketers wish they could improve how they're perceived by corporate leadership. I have felt this way in more than one role, and racked my brain on how to fix it. I've entertained...

We humans like conversations that keep moving forward. Every time we share some detail about ourselves, we expect the other person to remember it. If they bring that detail back up in our next interaction, we feel...

Episode 233 In the 2009 movie "Up" there's a golden retriever whose collar can translate his thoughts to speech. When Dug the dog first starts speaking, the main characters marvel at how smart he is, but expectations...

Episode 232 There is a quiet, enduring power in wisdom that resists the urge to conform. Wise people refuse to abandon their convictions. It's not obvious who will be the Wise character in These Stories, the role often...

It goes without saying that the purpose of sales and marketing is to help a company grow. We create forecasts where revenue grows a hundred-thousand, a million, or 10 million dollars. But we expect to achieve that with...

Social media platforms can serve as both vibrant marketplaces and spaces for genuine social interaction, where consumers feel valued, while businesses boost engagement and sales. This picture may not look anything like...

Episode 229 We need to talk about what's been happening with the use of AI on Google and Meta's ad platforms. A few years ago, we were surgeons. We had the scalpel. We chose the exact keywords, the specific bid...

How do you amplify a message when you can't lean on traditional justifications like "because we'll make a profit out of this"? In the for-profit world, the justification for marketing spend is straightforward: you put...

Episode 226 Positioning is an element that's so foundational to Marketing, it's taught in every introductory class alongside the "Four Ps" of marketing. Positioning is meant to describe the choices a brand makes to...

Episode 225 At the time I'm recording this it's a new year. This is a typical time when people plan what they're going to achieve fitness-wise, financially and professionally. If you're working on that last one and...

Thinking up a new product and commercializing it is not easy. All products face Financial, Technological and of course Competitive market barriers. But doing this in the field of Healthcare is not like any other...

The world we inhabit today is, in countless ways, an extended echo of breakthroughs made by two extraordinary cultures that came from a compact corner of the mediterranean between the 4th century BCE to the 2nd century...