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Mobile Games Playbook

Hosted by Liftoff · technology · EN-US

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About this Podcast:

Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition. Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!

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Contact path

Public web form

Booking probability

21%

Guest openness

Selective

80/100
Required Score

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Questions about Mobile Games Playbook

What is Mobile Games Playbook about?

Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition. Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!

Who hosts Mobile Games Playbook?

Mobile Games Playbook is hosted by Liftoff. The show has published 66 episodes to date.

What has Mobile Games Playbook covered recently?

Recent episodes include "Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado" (16 December 2025, 43 minutes), "Episode 66: Mastering Mobile Growth Marketing - Testing, Pilot Testing, and Cross-Industry Skills with Saikala Sultanova" (27 November 2025, 30 minutes), and "Episode 65: More Than Just a Name - Leveraging IP in Mobile Games with Rovio’s Kentaro Sugiura" (30 October 2025, 27 minutes).

How often does Mobile Games Playbook publish?

Mobile Games Playbook publishes roughly monthly, with episodes averaging 35 minutes across 66 episodes.

How hard is it to get booked on Mobile Games Playbook?

Booking probability for Mobile Games Playbook is 21%, and the host is rated Selective on guests. Mobile Games Playbook requires a Pod Score of 80 or higher. Mobile Games Playbook's contact route on record: public web form.

Who should pitch Mobile Games Playbook?

The strongest fits for Mobile Games Playbook are Software and IT Services & Software Development. Mobile Games Playbook has a technology audience.

About the host

Liftoff hosts Mobile Games Playbook, a technology podcast with 66 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #67

    Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado

    Dec 16, 202543 minS1

    Join GameRefinery’s Brendan Fraher and industry veteran Carlos Salvado for another episode of the Mobile Games Playbook. With 15 years of experience across mobile, PC, and console, Carlos shares his expertise on why the...

  • Episode #66

    Episode 66: Mastering Mobile Growth Marketing - Testing, Pilot Testing, and Cross-Industry Skills with Saikala Sultanova

    Nov 27, 202530 minS1

    Join us for another episode of the Mobile Games Playbook as we dive into the world of mobile growth marketing and user acquisition. Guiding us through these crucial aspects of mobile games development is industry expert...

  • Episode #65

    Episode 65: More Than Just a Name - Leveraging IP in Mobile Games with Rovio’s Kentaro Sugiura

    Oct 30, 202527 min

    In today's hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of the Mobile Games Playbook as we explore the strategic value of licensing, from the...

  • Episode #64

    Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps

    Aug 14, 202531 minS1

    This episode of the Mobile Games Playbook explores Liftoff’s new AppRefinery platform. Building on the success of GameRefinery, AppRefinery offers deep insights into the strategies driving engagement across over 20...

  • Episode #63

    Episode 63: Award-winning insights - Our 2025 Mobile AppDev Awards winners

    Jun 26, 202540 minS1

    This episode of the Mobile Games Playbook is all about celebrating and breaking down the 2025 Mobile AppDev Awards winners, brought to you by Liftoff. We've just launched a brand new listener survey, and your feedback...

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  • Episode #62

    Episode 62: Profit from Play - The top monetization trends in the Mobile Games market

    Feb 20, 202533 min

    This episode of the Mobile Games Playbook explores current monetization trends in mobile gaming and touches on subjects such as hybrid monetization, header bidding, and the challenges of in-app purchases. Join Andrew...

  • Episode #61

    Episode 61: Looking Forward - What we expect to dominate mobile gaming in 2025

    Jan 9, 202543 minS1

    This episode of the Mobile Games Playbook peers into the crystal ball to forecast the mobile gaming landscape of 2025 with GameRefinery’s experts, Kalle Heikkinen, Senior Chief Market Analyst, and Wilhelm Voutilainen...

  • Mobile Games Playbook

    Episode 60: Mobile Gaming in 2024 - Exploring the top trends that dominated the year

    Dec 17, 202447 min

    This episode of the Mobile Games Playbook dives into the mobile landscape of 2024 with GameRefinery’s experts, Erno Kiiski, Chief Game Analyst, and Teemu Palomaki, Chief Game Analyst. They’ll explore the trends that...

  • Episode #59

    Episode 59: Going Global - How Chinese Gaming Apps can succeed on the global stage

    Oct 24, 202428 minS1

    Dominating the App Store charts, Chinese mobile games are captivating players worldwide. But what's their secret? This episode of the Mobile Games Playbook dives deep with Liftoff’s experts, Kalle Heikkinen, Chief Game...

  • Mobile Games Playbook

    Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA

    Sep 18, 202430 min

    In this episode of the Mobile Games Playbook, we explore the power of UGC to effectively acquire users (UA). UGC is a goldmine for mobile game marketers, but how do you leverage it for maximum impact? Join our expert...

  • Episode #56

    Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game

    Aug 8, 202427 minS1

    Join us as we break down the best ways to build a winning User Acquisition (UA) strategy for your mobile game. This episode of the Mobile Games Playbook is about all things UA. In the crowded mobile gaming market...

  • Episode #57

    Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive

    Jul 18, 202439 minS1

    Join us as we discuss the first half of 2024 and examine the trends dominating the mobile landscape so far. This episode of the Mobile Games Playbook is a mid-year deep dive. From Supercell’s comeback with Squad Busters...

  • Episode #55

    Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market

    May 9, 202432 minS1

    Join us as we explore the ever-evolving Japanese mobile market. In this episode, we set our sights on the lucrative world of Japanese mobile games. We’ll dive into player preferences, effective monetization strategies...

  • Episode #54

    Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners

    Apr 4, 202444 minS1

    Discover the strategies that drive award-winning LiveOps! In this episode, we analyze the Mobile GameDev Award winners, revealing their secrets to boosting engagement and revenue. Join host Jon Jordan and GameRefinery...

  • Episode #53

    Episode 53: Predicting the biggest mobile game trends in 2024

    Jan 11, 202438 minS1

    Join us as we explore the latest trends, challenges, and innovations in mobile game design for 2024. In this episode, we’re looking at the most prominent trends to shape the mobile games landscape for the year ahead...

  • Episode #52

    Episode 52: Exploring the top five trends that dominated 2023

    Dec 14, 202334 minS1

    Join us as we explore the latest trends, challenges, and innovations in mobile game design. As 2023 comes to a close, we’ll uncover the latest trends dominating mobile games and driving changes within the industry in...

  • Episode #51

    Episode 51: How to navigate the evolving advertising and revenue landscape

    Nov 23, 202331 minS1

    Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation. In this episode, we thoroughly examine the mobile gaming landscape, focusing on the...

  • Episode #50

    Episode 50: The top three trends in the Chinese mobile game market in 2023

    Oct 19, 202333 minS1

    Welcome to the 50th episode of the Mobile Games Playbook podcast! We're thrilled to have reached this milestone; thank you to all the listeners who’ve been a part of this amazing journey. In this special edition, we’re...

  • Episode #49

    Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile

    Sep 21, 202332 minS1

    Join us as we explore the exciting world of Final Fantasy. In this episode, we'll uncover the legacy of this iconic franchise within the JRPG genre and its transformative impact on the world of mobile games. From its...

  • Episode #48

    Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep

    Aug 31, 202331 minS1

    Join us as we unravel the exciting details of the latest addition to the Pokémon universe: Pokémon Sleep. This innovative app has taken the concept of gamification to a whole new level by transforming how we approach...

Recent guests

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