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Hosted by Business of Apps · 🇺🇸 US · EN-US · 268 episodes
Established thought leaders with verified media credentials.
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps.Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.
Business of Apps hosts Business of Apps Podcast, a business show with 268 episodes published.
What if the channel you've written off as "brand-only" could measurably lift your Meta and Google performance? In this episode, tech journalist David Murphy is joined by Mike Fogarty, Head of Client Development at Tatari
Let's be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren't the ones sending more messages. They're the ones
You know it better than us — the era of experimenting with AI is over. The question isn't whether to use it anymore. It's whether it's actually moving the numbers. In 2026, the winners aren't the teams running clever pil
Performance marketers are running out of levers — and the one most teams haven't pulled yet is signal. In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why it may be the most im
Hi, welcome to the Business of Apps podcast! Today, we have a special episode for you. We're featuring our recent webinar, presented by Aampe - agentic infrastructure for personalized experiences. It brings together four
Brand visibility is no longer just about winning the attention of consumers — it's about being eligible to exist in the spaces where discovery happens. In this episode, we speak with Lavinea Morris, Managing Director EME
What if your MarTech stack was actually working for you instead of against you? In this episode, Amanda and Adam of Branch are joined by Rebecca Nackson, CEO of Notable, to explore why most companies fail at implementati
What if AI didn’t replace your creative team, but made them more creative than ever? In this episode, Amanda and Adam of Branch are joined by Jen Taylor to explore how AI is changing the way creative teams work, produce,
Search inside the app stores is changing — and AI is accelerating that shift. In this episode, we speak with Dave Bell, CEO at Gummicube, about how artificial intelligence is transforming the way users discover apps. Dav
What if your mobile app strategy was holding back your entire company's growth? In this episode, Amanda and Adam of Branch welcome back Matt Hudson, founder of BILDIT, to discuss why mobile-first thinking isn't just abou
How do you know if your app marketing is actually driving growth — or just generating activity? In this episode, we speak with Dane Buchanan, Global Chief Data & Analytics Officer at M+C Saatchi Performance, about one of
![#258: From installs to outcomes in app growth with Lee Aho, Chief Revenue Officer at Perform[cb] episode artwork](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16474739/ep_258_episode.png){kind=logo}
Scaling user acquisition has become harder to justify and even harder to predict. App teams are under pressure to grow faster while proving, with real data, that every dollar spent delivers meaningful results beyond the
Welcome to another episode of How I Grew This podcast from our partner Branch – mobile attribution platform and app analytics solutions for enterprises. It covers building a sustainable agency through values-driven leade
For many app teams, ads are treated as a necessary tradeoff — something you accept in exchange for revenue. But ad quality isn’t just an ad ops issue. It directly shapes user experience, retention, and how people perceiv
The way app users discover, evaluate, and even build apps is starting to shift — and large language models are at the center of that change. As AI platforms evolve beyond chat and into full ecosystems, app growth teams a
Happy 2026, everybody! We're kicking off this year with an episode from our partner Branch - mobile attribution platform and app analytics solutions for enterprises. Join Adam and Amanda of Branch as they sit down with S
App Store optimization is often treated as a checklist item — update keywords, run a few tests, maybe layer on some paid traffic. But when those pieces operate in isolation, teams miss the real opportunity: using paid an
In today’s episode, we’re digging into one of the most overlooked levers in mobile growth: the App Store page itself. Developers obsess over UA budgets, creative variations, and dashboards — yet leave untapped conversion
For years, mobile marketers have been navigating a storm of signal loss, rising UA costs, siloed data, and an explosion of tools that promise growth but rarely deliver clarity. Now, with 2026 on the horizon — and budgets
As mobile marketers head into another year of rising costs, shrinking signal, and fiercer competition across search and social, one performance channel keeps gaining momentum where few expected it: connected TV. What use
Jen Taylor
teacher of students with visual impairments · Cherry Creek School District
1 appearance on this show
Matt Hudson
Senior Mobile Delivery Manager · What I Watched Tonight
1 appearance on this show
David Quinn
VP of Strategy and Partnerships · New York Rangers
1 appearance on this show
Chris Hewish
Chief Strategy & Comms Officer · Xsolla
1 appearance on this show
Mike Rhodes
ConsultMyApp
1 appearance on this show
Gilad Bechar
CEO and Founder · Moburst
2 appearances on this show
Greg Ellis
General Manager, Application Security · Digital.ai
1 appearance on this show
Chris Dalla Riva
author of "Uncharted Territory: What Numbers Tell Us About the Biggest Hit Songs and Ourselves" · Audiomack
1 appearance on this show
Andrew Tsui
former Director of Product · AGG Healthcare Litigation
1 appearance on this show
Jeff Wang
spine surgeon, educator, researcher · Forvis Mazars Group
1 appearance on this show
Jason Mitchell
Associate Director of the Verizon Frontline Crisis Response Team · Our Daily Prayer Call
1 appearance on this show
Yoann Pavy
Chief Marketing Officer · Laced
1 appearance on this show
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Business of Apps Podcast is hosted by Business of Apps. The show is categorised under business (education) and has published 268 episodes.
Business of Apps Podcast has published 268 episodes.
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