Aug 21, 202650 min
Greg Woodman has spent 50 years proving that B2B buyers make decisions with their hearts before they justify them with numbers. He joins The Missing Half Podcast to trace a career that started selling t-shirts tailgate...
business
The Missing Half Podcast
Hosted by 50 Marketing · business · EN-US
About this Podcast:
Rather than being distracted or overwhelmed by new marketing developments, tactics, and technologies, 50 Marketing focuses on studying the strategies that truly produce results in the B2B and manufacturing world, new and old–and we want to share our findings with you. Marketing managers: You're charged with all things digital marketing--there's a lot on your plate. We're here to help you pick the most critical path of priorities among all of the options that are available as you pursue digital transformation. Learn more about 50 Marketing's experience and playbook, keep up with marketing insights, and sit down with professionals ready to share their own stories.
Pitch Analysis
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Contact path
Verified email
Booking probability
42%
Guest openness
Selective
80/100
Required Score
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What is The Missing Half Podcast about?
Rather than being distracted or overwhelmed by new marketing developments, tactics, and technologies, 50 Marketing focuses on studying the strategies that truly produce results in the B2B and manufacturing world, new and old, and we want to share our findings with you. Marketing managers: You're charged with all things digital marketing--there's a lot on your plate.
Who hosts The Missing Half Podcast?
The Missing Half Podcast is hosted by 50 Marketing. The show has published 91 episodes to date.
What has The Missing Half Podcast covered recently?
Recent episodes include "How Airwalk Sold Self-Esteem and Grew to $200M | B2B Marketing with Greg Woodman | Ep 90" (21 August 2026, 50 minutes), "One Video Shoot, One Year of Content: The B2B Video Playbook With Izak Smith | Ep 89" (6 August 2026, 36 minutes), and "Building AI-Ready Systems for B2B Companies | AI Implementation Specialists | Ep 88" (23 July 2026, 52 minutes).
How often does The Missing Half Podcast publish?
The Missing Half Podcast publishes roughly every two weeks, with episodes averaging 45 minutes across 91 episodes.
How hard is it to get booked on The Missing Half Podcast?
Booking probability for The Missing Half Podcast is 42%, and the host is rated Selective on guests. The Missing Half Podcast requires a Pod Score of 80 or higher. The Missing Half Podcast's contact route on record: verified email.
Who should pitch The Missing Half Podcast?
The strongest fits for The Missing Half Podcast are Marketing, Advertising & PR. The Missing Half Podcast has a business audience.
About the host
50 Marketing hosts The Missing Half Podcast, a business podcast with 91 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Aug 6, 202636 minThis week, Bill talks with Izak Smith, who leads the 50 Motion video division of the 50 Family of Brands, to explore why video has become one of the fastest ways for manufacturers and industrial B2B companies to build...
Jul 23, 202652 minAI is everywhere in business conversations, but practical implementation still feels unclear for many CEOs, leadership teams, and B2B companies. This week on The Missing Half Podcast, Bill sits down with Josh...
Episode #88
Pipeline Reports to Real Growth: A GTM Framework for Portfolio Companies | Ed Marsh | Ep 87
Jun 18, 202651 minPrivate equity firms are highly disciplined when it comes to financial improvement, operational efficiency, and inorganic growth. But organic growth is often treated differently — with less rigor, less structure, and...
May 21, 20261h 1mMany technically excellent B2B companies and manufacturers struggle to explain why their work matters to non-technical buyers, investors, employees, and acquisition targets. This week, Bill interviews Peter Murphy...
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Episode #86
How Smart Manufacturers Are Winning with Customer Experience and AI | Brian Morrell | Ep 85
May 4, 202652 minThis week, Bill sits down with Brian Morrell, COO of Stern Engineered Woven Substrates, to explore how the 137-year-old manufacturer has evolved its go-to-market strategy. From eliminating traditional sales rep layers...
Mar 19, 20261 hourPrivate equity has evolved beyond financial engineering, but branding and messaging are still widely underutilized as value creation levers. In this episode of The Missing Half Podcast, Bill sits down with Marc Rust to...
Mar 3, 202652 minAI is everywhere in manufacturing right now, but most companies are still stuck in pilots, hype cycles, and half-finished experiments. In Episode 83 of The Missing Half, Bill sits down with Sebastian Chedal, Founder...
Feb 19, 20266 minIn this week’s episode, Bill breaks down a costly pattern inside private equity backed companies: hiring senior go to market leaders before defining the system they are supposed to run. Too often, slowing growth...
Feb 5, 202644 minMost business owners assume an exit is a single transaction. In reality, successful exits require years of intentional planning across leadership, growth, and personal identity. In this week's episode, Bill sits down...
Jan 29, 202612 minIn this week's episode, Bill breaks down a critical issue inside private equity–backed companies: the absence of a real go-to-market strategy. Too often, post-acquisition growth plans rely on increased budgets...
Dec 18, 202511 minMarketing doesn’t create enterprise value by accident—it has to be engineered, governed, and aligned to the deal thesis. In this week's episode, Bill breaks down the model we use at 50 Capital Growth to turn marketing...
Dec 11, 202553 minIn this episode, Bill sits down with Chris Riemer, U.S. President of Process Combustion Corporation (PCC), a global engineering and manufacturing organization specializing in process heating and emissions control...
Episode #78
De-Risking Investments Through Strategic Marketing & GTM Systems | Brian Gustason | Ep 77
Dec 4, 20251 hourIn this episode, Bill talks with Brian Gustason, a growth-focused operator and advisor with deep experience accelerating revenue and EBITDA across lower and middle-market B2B and technology companies. Brian has built a...
Episode #77
How Market Research Drives Confident Decisions for B2B, Manufacturing & PE | Colson Steber | Ep 76
Nov 20, 202546 minThis week, Bill talks with Colson Steber, co-CEO and founder of Qlarity Access, a market research consulting firm guiding companies through high-stakes decisions with clarity and confidence. With experience leading five...
Nov 13, 202515 min“Random acts of marketing don’t work. They create chaos, inefficiency, and confusion.” This week, Bill explores what’s truly missing in most marketing plans for manufacturers and B2B companies as planning season for...
Nov 6, 20251h 6mThis week, Bill is joined by Chris Miller, Ph.D., P.E., Vice President of Digital Services at USALCO and founder of Fontus Blue, a company that transformed the water treatment industry through data-driven optimization...
Oct 9, 20251h 6mReady to align your marketing strategy with business goals? Connect with 50 Marketing to discover how our proven roadmaps help manufacturers and B2B companies drive measurable growth...
Sep 25, 202556 minThis week, Bill sits down with Megan Casey Glover, founder of 120Water, a nationally recognized leader in water compliance technology. Megan shares her entrepreneurial journey, from starting as a direct-to-consumer...
Sep 18, 202556 minThis week, Bill talks with Sam Dunning, founder of Breaking B2B and host of the Breaking B2B Podcast. Sam is a leading expert in B2B SEO, websites that convert, and customer research-driven strategies.Together, they...
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