Marketing in Progress

Marketing in Progress is a spinoff of Work in Progress that digs into what’s moving the needle in B2B. We feature marketing leaders, sales leaders, and agency owners sharing real stories, smart ideas, and no-filter perspectives—so you walk away with practical guidance to help you do your job better.

Marketing in Progress is a business podcast hosted by Unknown Host, with 51 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Marketing in Progress, a business show with 51 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Marketing in Progress

  Focus, Systems & AI: How Marketers Can Grow Without Doing Everything

  Sep 29, 202618 min

  What drives growth when marketers are dealing with limited resources, more channels, and an overwhelming number of AI tools? For Cahill Camden, the answer starts with focus. In this episode of Marketing in Progress, Cahill shares lessons from his experience as a CMO in high-growth crypto and fintech companies and how those lessons still apply in today’s AI-driven marketing environment. We talk about choosing one or two channels, systematizing repetitive work, making an impact with small teams, learning through communities, and using AI and automation without letting technology dictate the strategy. Because sometimes the challenge isn’t figuring out what else to do. It’s deciding what deserves your focus. In This Episode You'll Learn: Why focus should come before adding more channels, tactics, or tools How to choose one or two channels and give them enough time to generate meaningful feedback Why systematizing repetitive marketing work creates more room for strategic thinking How small teams can use time, systems, automation, and AI to make a bigger impact Why community and asking questions can help marketers learn faster Why creating more AI-generated content isn’t necessarily the answer—and where AI, systems, and automation can actually help Highlights: 04:50 — Focus before you systematize 05:42 — Go deep on one or two channels 09:44 — You have time or you have money 10:17 — Leverage systems, automation, and AI 12:42 — Learn through community 15:01 — The content problem in an AI-driven market Resources Mentioned: Guest: Cahill Camden Founder & CEO, Digital Vision and Novacast.ai LinkedIn: https://www.linkedin.com/in/cahillcamden/ Host: Gayle Kalvert Founder & CEO, Creo Collective LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Website: www.gaylekalvert.com Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

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  Marketing in Progress

  Experiential Marketing: Good Vibes, Real ROI

  Sep 22, 202630 min

  Experiential marketing can create memorable moments, but how do you ensure those moments actually drive business results? In this episode of Marketing in Progress, Gayle Kalvert talks with Sam Eitzen, CEO & Co-Founder of SnapBar, about what makes experiential marketing work, how to measure it, and why the best event experiences start with understanding your audience and your business goals. From a veterinary conference activation that engaged roughly 9,000 of 12,000 attendees to the importance of connecting events to sales and longer-term campaigns, Sam shares practical lessons on creating experiences that people remember, and that marketers can actually measure. In This Episode You'll Learn: Why experiential marketing creates a different kind of engagement than traditional, passive marketing How to measure experiential marketing through engagement, lead data, and brand reach Why copying another brand’s successful activation can backfire How knowing your audience and end goal can shape a more effective experience How SnapBar generated roughly 9,000 engagements at a 12,000-person veterinary conference Why events should be connected to sales, pipeline, and a longer-term campaign, not treated as one-off activities Highlights: 00:00 — Why experiential marketing is more memorable 06:43 — Measuring the ROI of experiential marketing 10:11 — Don’t copy and paste another event’s idea 12:07 — The 9,000-person engagement example 19:05 — What actually gets buyers to stop? 22:11 — Turn your event into a campaign Resources Mentioned: Sam Eitzen LinkedIn: https://www.linkedin.com/in/sam-eitzen/ Website: www.snapbar.com Gayle Kalvert: LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Website: www.gaylekalvert.com Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

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  Marketing in Progress

  The Fix: Episode 2 - Stop Treating Events Like One-Offs

  Sep 15, 202615 min

  Your event is one day. Your campaign shouldn’t be. In Episode 2 of Marketing in Progress: The Fix, Gayle Kalvert and Kristin Allaben unpack why marketers need to stop treating events as one-off moments and start treating them as campaigns. From setting the right goals and aligning sales and marketing to planning content before, during, and after the event—and measuring what actually matters—this episode gives you one practical fix for getting more ROI from your event investment. In This Episode You'll Learn: Why events should be treated as 3–12 month campaigns, not one-day activities. How to define the business objective and target accounts before the event. Why sales and marketing alignment needs to happen before anyone gets to the show floor. How to plan messaging and content before, during, and after the event. Why post-event follow-up needs to be personalized and coordinated, not automated and forgotten. How to measure pipeline influence, new relationships, opportunity acceleration, and other meaningful outcomes instead of relying on attendance or badge scans. Highlights: 00:00 — The problem with treating events as one-offs 04:00 — Start with the business objective 07:22 — Plan the messaging before the event 09:59 — The event isn't over when everyone goes home 12:05 — Attribution helps defend the marketing investment 14:09 — Measure the job the event was meant to do Resources Mentioned: Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle’s Website: www.gaylekalvert.com Kristin’s LinkedIn: https://www.linkedin.com/in/kristinallaben/ Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

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  Marketing in Progress

  The Shortcut: Build your personal board of directors

  Sep 8, 20265 min

  Entrepreneurship can look glamorous online, but the reality comes with incredible highs, difficult valleys, and plenty of outside opinions. In this mini episode, Brianna Doe shares why having a clear “why” matters—and why the people and content you surround yourself with can shape how you navigate the journey. She introduces the idea of building a “personal board of directors”: a trusted group of people who will support you, challenge you, call you out, and help you grow. Because not every opinion deserves your attention. The key is knowing whose voices you should actually listen to. In This Episode You'll Learn: Why entrepreneurship is often glamorized online—and what it really takes to build something of your own Why you need a clear “why” to keep moving through the highs and lows How to become more intentional about the people and content influencing you Why building a personal board of directors can help you grow, stay grounded, and make better decisions Highlights: 01:11 — Brianna talks about the reality of entrepreneurship, from incredible highs to some of the lowest valleys, and why you need to know what you're building toward. 03:45 — Brianna explains her “does this person pay my bills?” test for deciding whose opinions deserve your attention. 04:03 — Brianna introduces the idea of a “personal board of directors”—trusted people who support you, challenge you, and help you grow. Resources Mentioned: Brianna Doe’s LinkedIn: https://www.linkedin.com/in/brianna-doe/ Gayle Kalvert’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle’s Website: www.gaylekalvert.com Coming September 22 - Stop playing it safe: The case for creative B2B marketing Join Keelia Estrada Moeller, Marketing Content Speicalist at Broadcom Mainframe Software, for a candid and actionable discussion around what bold B2B marketing looks like. The biggest risk in B2B marketing isn't backlash or criticism for trying something new; it's repeating what you've always done and continuing to blend in. Register here to join us and start standing out → https://pages.creocollective.io/event Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

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  Marketing in Progress

  The Fix: Episode 1 - How Do You Cut Through the Noise?

  Sep 1, 202624 min

  Pretty good isn't going to cut through in 2026. In the first episode of The Fix, Gayle Kalvert and Kristin Allaben break down how B2B marketers can cut through the noise without overhauling their entire marketing strategy. They cover what it takes to create content that gets attention, show up in AI-powered search, and build messaging that actually resonates with the humans behind the buyer. The takeaway? You don't need to fix everything. You just need to fix the right thing. In This Episode You'll Learn: Why B2B marketers need to take more risks with their content How to create content that connects with the human behind the buyer Why your content now has two audiences: humans and AI agents How AI search is changing the way buyers research companies Why refreshing your existing content for AI can be more valuable than simply creating more Why detailed, nuanced messaging is critical to cutting through the noise Highlights: 01:10 — Take risks with your B2B content 03:30 — Market to the human, not just the persona 04:27 — More content isn't always the answer 05:38 — Your content now has two audiences: humans and AI 09:40 — Refresh the content you already have 12:29 — Messaging is your marketing North Star Resources Mentioned: Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle’s Website: www.gaylekalvert.com Kristin’s LinkedIn: https://www.linkedin.com/in/kristinallaben/ Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

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