Master Your Market

<p>Solo entrepreneurs — or solo pros — exemplify everything in the business. In fact they ARE the business — everything revolves around their skills, expertise, and personal energy. Col Fink guides these business owners...

<p>Colleen Callander’s went from shop floor to top floor at iconic Aussie retailer, Sportsgirl. For several years she was its CEO and also CEO of its parent company, Sussan. All was going well. She had great job she...

<p>I always thought quality is the bigger winner in the content marketing stakes, but it now even trumps technical SEO. Moby Siddique is a legend in the marketing content space. He’s the CEO of digital marketing and...

<p>One of the biggest thefts in business is wasting time. Les Watson — aka The Time Lord — shares his productivity hacks. Les is a renowned productivity and time management expert and the author of ‘Get Back an Hour in...

<p>Our insecurities can have a massive impact on our lives. They can lead to indecision, anxiety, lack of confidence, and can hold us back from achieving our growth and overall happiness. Jaemin Frazer says insecurities...

<p>When Chris Ashmore started his business, he saw lawyer Tracey Mylecharane so that all his Ts & Cs and contracts with clients were tailored to him. It’s importance engaging a lawyer early to prevent legal issues down...

<p>AI in marketing is continually evolving. If you want to stay competitive, you need to keep up with new AI tools and platforms and adapt to changes quickly. That’s according to Dav Lippasaar, founder of Saar Media...

<p>Marketing isn’t just something you do when you get around to it. Well, at least it shouldn’t be! Marketing is everything and everywhere that your clients or customers see and hear you. It’s your website, your...

<p>Don’t underestimate the power of authenticity and the impact of personal branding on building trust and connection with clients.</p> <p>Personal branding is crucial for information professionals and those who sell...

<p>Andrew Griffiths wrote his first book 25 years ago. Since then he’s written another 13, including ‘Someone has to be the most expensive, why not make it you?’</p> <p>Books have opened the door in a big way for...

<p>How seriously have you considered using public relations to market yourself? Do you use it at all? Did you know TV and radio producers and newspaper and magazine editors are looking for stories all the time? They’re...

<p>Japan is the toughest market in the world to recruit in. The fees are an eye-watering 30-35%. That is, a recruiter receives 30-35% of a candidate’s annual salary if they’ve successfully recruited the candidate to...

<p>Almost everyone you know – and most likely your clients – have a profile on LinkedIn. Without doubt, LinkedIn is one of the most important reach tools for B2B, business experts, thought leaders and consultants. Are...

<p>If you can’t differentiate yourself from others, you ain’t gonna stand out. So how do you that? Well, it’s NOT by claiming you’re number one in the market. Nup, that just won’t cut it anymore, says Roy Osing, former...

<p>The way you look in photos says so much about you… whether you like it or not! People make a perception about you in a fraction of a second, so how present yourself on your website, social media and brochures, goes a...