Oct 27, 202619 min
If you're newer to private practice, competing with established therapists in search results can feel like an uphill battle. But as more potential clients turn to AI to find therapists who understand their specific...
About this Podcast:
You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.
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Contact path
Public web form
Booking probability
47%
Guest openness
Selective
80/100
Required Score
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What is Marketing Therapy about?
You became a therapist to help people, not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm.
What has Marketing Therapy covered recently?
Recent episodes include "97. She Found Her Therapist on ChatGPT (Here's the Page That Did It)" (27 October 2026, 19 minutes), "96. The 3 Kinds of Trauma Clients (& How to Market to Each)" (20 October 2026, 27 minutes), and "94. 4 Website Mistakes Undercutting Your Premium Fee" (6 October 2026, 22 minutes).
How often does Marketing Therapy publish?
Marketing Therapy publishes roughly weekly, with episodes averaging 28 minutes.
How hard is it to get booked on Marketing Therapy?
Booking probability for Marketing Therapy is 47%, and the host is rated Selective on guests. Marketing Therapy requires a Pod Score of 80 or higher. Marketing Therapy's contact route on record: public web form.
Who should pitch Marketing Therapy?
The strongest fits for Marketing Therapy are Marketing, Advertising & PR and Business & Management Consulting. Marketing Therapy has a business audience.
About the host
Marketing Therapy is a business podcast.
Host email not verified for this podcastSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Oct 20, 202627 min
You love working with trauma clients, but the people reaching out aren't always the ones you most enjoy working with. The problem might not be your niche or your clinical expertise. It might be that your marketing is...
- Oct 6, 202622 min
Your website is making a statement about your fee before a potential client reads a single word. And if you're charging—or preparing to charge—a premium rate, the experience your website creates needs to match the...
- Sep 29, 202624 min
Adding intensives to your private practice—or transitioning to an intensives-only model—isn't the same as simply adding another specialty. You're introducing a different offer and, in many cases, a different business...
- Sep 22, 202621 min
De-paneling from insurance can feel like pulling out the safety net. You may know exactly why you want to make the transition—higher fees, more control over your caseload, fewer insurance headaches—but knowing why...
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- Sep 15, 202620 min
If you've built a successful private practice largely through referrals, realizing that you suddenly need to market yourself can feel frustrating—especially when what worked for years doesn't seem to be working anymore...
- Sep 8, 202623 min
What if the goal of your marketing isn't to get everyone to like you? In this episode, Anna explores what it means to create a magnetic website and marketing strategy—one that doesn't just attract the right-fit clients...
- Sep 1, 202622 min
Your website can be strategically sound, professionally written, and technically converting—and still be missing the thing that makes the right clients choose you . In this episode, Anna explores why sounding like...
- Aug 25, 202620 min
A therapy website isn't like any other website. The emotional state a potential client is in when they begin looking for a therapist is fundamentally different from the mindset of someone shopping for a backpack...
- Aug 18, 202619 min
Easy to start doesn't mean easy to succeed. In a market where AI and other tools have made it easier than ever to launch a practice, create a website, and start seeing clients, Anna explores why the ease of getting...
- Aug 11, 202621 min
Being good at what you do isn't always enough to stand out. In a market where potential clients have more choices than ever, the goal isn't simply to look professional—it's to become unmistakable. In this episode, Anna...
- Aug 6, 20261h 18m
What if your website isn't broken—but it's still not bringing in the clients you want? In this replay of Anna's live workshop, you'll learn why a "perfectly fine" website is often the biggest thing standing between...
- Aug 4, 202635 min
Growing a successful private practice doesn't always start with confidence—it often starts with necessity. In this inspiring conversation, Anna sits down with Nashville therapist Tozia Ware, who shares the story of...
- Aug 3, 202629 min
If you've been hearing about Confident Copy Live and wondering whether it's the right next step for your practice, this episode is for you. Anna pulls back the curtain on exactly what the program is, why she created it...
- Jul 30, 20261h 5m
Finding your niche isn't about squeezing yourself into a single specialty or choosing the "perfect" label. In this special replay from a live niche coaching session, Anna works with therapists in real time as they...
- Jul 28, 202620 min
If you've ever responded to a Facebook referral thread only to watch your comment get buried beneath dozens of others, this episode is for you. In this alumni check-in, Anna answers a question from Confident Copy...
Episode #80
80. Taking the Guesswork Out of Consult Calls (and Finally Living Her Dream): Kassandra's Story
Jul 21, 202638 minBuilding a successful private practice rarely follows a straight line. In this special guest episode, Anna sits down with Kassandra Balandrano, a therapist in Austin, Texas, who shares the honest story of leaving group...
- Jul 14, 202617 min
Standing out as a therapist isn't about adding more credentials or stacking more adjectives onto your website. In this episode, Anna explores the difference between telling potential clients who you are and showing them...
- Jul 7, 202624 min
Your website is never just sitting there. Whether you realize it or not, it's sending a message to every potential client who lands on it. In this episode, Anna walks you through the same 10-point website audit she and...
- Jun 30, 202617 min
Your website shouldn't feel like a completely different version of you than the one clients meet in the therapy room. In this alumni check-in episode, Anna answers a thoughtful question from a Confident Copy graduate...
Recent guests
Recent guests on Marketing Therapy. Study who booked and why before you pitch.
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