Jul 28, 202629 min
In this episode, Kristie is joined by psychologist turned business coach for therapists, Nicole McCance. They debunk the myth of needing more clients or leads - what therapists need is a working system. Some takeaways...
business
Practice Marketing Insider
Hosted by Kristie Plantinga · business · EN
About this Podcast:
Practice Marketing Insider, hosted by Kristie Plantinga, is a marketing advice show for therapists who want to thrive in an online landscape that feels like it changes every day. Each week, Kristie examines one piece of outdated or overblown marketing advice and explains why it’s inaccurate and what therapists should do instead to stay ahead.
Pitch Analysis
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Contact path
Public web form
Booking probability
28%
Guest openness
Selective
80/100
Required Score
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What is Practice Marketing Insider about?
Practice Marketing Insider, hosted by Kristie Plantinga, is a marketing advice show for therapists who want to thrive in an online landscape that feels like it changes every day. Each week, Kristie examines one piece of outdated or overblown marketing advice and explains why it’s inaccurate and what therapists should do instead to stay ahead.
Who hosts Practice Marketing Insider?
Practice Marketing Insider is hosted by Kristie Plantinga. The show has published 17 episodes to date.
What has Practice Marketing Insider covered recently?
Recent episodes include "You Don’t Need More Clients. You Need Systems." (28 July 2026, 29 minutes), "Can Selling Courses Still Bring Therapists Revenue?" (21 July 2026, 22 minutes), and "What To Do If You Don’t Want To Be An Insta Famous Therapist" (14 July 2026, 26 minutes).
How often does Practice Marketing Insider publish?
Practice Marketing Insider publishes roughly weekly, with episodes averaging 16 minutes across 17 episodes.
How hard is it to get booked on Practice Marketing Insider?
Booking probability for Practice Marketing Insider is 28%, and the host is rated Selective on guests. Practice Marketing Insider requires a Pod Score of 80 or higher. Practice Marketing Insider's contact route on record: public web form.
Who should pitch Practice Marketing Insider?
The strongest fits for Practice Marketing Insider are Therapists & Other Health Practitioners. Practice Marketing Insider has a business audience.
About the host
Kristie Plantinga hosts Practice Marketing Insider, a business podcast with 17 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Jul 21, 202622 min
In this episode, Kristie is joined by licensed therapist, business coach and founder of The Entrepreneurial Therapist , Danielle Swimm. They discuss if courses are still a viable path for mental health professionals...
- Jul 14, 202626 min
In this episode, Kristie is joined by licensed therapist, business coach and founder of The Private Practice Pro, Kelly Stevens. They debunk the myth that mastering social media is a must for growing a successful...
- Jul 7, 20269 min
In this episode, Kristie opens up a conversation about Psychology Today and the value it still has (or not) today. She discusses how it was once an effortless lead generator and if it can still be a valuable component...
- Jul 7, 20269 minS0
<p>In this episode, Kristie opens up a conversation about Psychology Today and the value it still has (or not) today. She discusses how it was once an effortless lead generator and if it can still be a valuable...
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- Jun 30, 20269 minS0
<p>In this episode, Kristie unpacks what role politics play, if any, in marketing your private practice. She discusses how it can be seen as a professional liability and when it can become a powerful strategic asset...
- Jun 30, 20269 min
In this episode, Kristie unpacks what role politics play, if any, in marketing your private practice. She discusses how it can be seen as a professional liability and when it can become a powerful strategic asset. Some...
- Jun 23, 202631 minS0
<p>In this episode, Kristie is joined by Silicon Valley licensed therapist Candice Thompson to debunk the myth that technology is a non-negotiable for your practice. They challenge the compatibility of priorities of...
- Jun 23, 202631 min
In this episode, Kristie is joined by Silicon Valley licensed therapist Candice Thompson to debunk the myth that technology is a non-negotiable for your practice. They challenge the compatibility of priorities of mental...
- Jun 16, 202610 minS0
<p>In this episode, Kristie breaks down if Facebook business pages are dead for attracting therapy clients. She discusses how to move to high-quality content to match Meta’s algorithm and generate leads.</p><p>Some...
- Jun 16, 202610 min
In this episode, Kristie breaks down if Facebook business pages are dead for attracting therapy clients. She discusses how to move to high-quality content to match Meta’s algorithm and generate leads. Some takeaways...
- Jun 9, 20269 minS0
<p>In this episode, Kristie unpacks why having a virtual-only therapy practice model just doesn’t cut it. Yes, this element should be a part of your marketing strategy. Listen to learn about Google’s operating...
- Jun 2, 202611 minS0
<p>In this episode, Kristie unpacks the myth that minimal financial investment will get you to your revenue goals. She explains that practitioners marketing their services should step away from the mentality of spending...
- May 26, 202625 minS0
<p>In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersection between clinical practice, digital marketing and the...
- May 19, 202610 minS0
<p>In this episode, Kristie unpacks the myth that a website redesign is the answer to your lack of client inquiries. She explains how the real issue isn’t as straightforward as your branding, and it may be a matter of...
- May 12, 20269 minS0
<p>In this episode, Kristie unpacks the marketing hype and scare tactics behind the misconception of AI’s share of the search market. She explains how Google searches outnumber AI and tools like ChatGPT account for a...
- May 5, 202628 minS0
<p>In this episode, Kristie is joined by her friend Felicia Keller Boyle, licensed somatic therapist and host of The Bad Therapist Show. Kristie and Felicia discuss why being a talented clinician isn’t enough for...
- Apr 28, 202610 minS0
<p>In this episode, Kristie unpacks the Reactive Practice Growth Cycle, a trap where therapists wait until they need more clients to start marketing. She explains how acting from a place of scarcity leads to burnout and...
- Apr 21, 202612 minS0
<p>In this episode, Kristie unpacks the traditional SEO advice that therapists should focus on blogging. She explains how blogging targets casual researchers or top-of-funnel traffic, which are rarely the ones looking...
- Apr 14, 202611 minS0
<p>In this episode, Kristie unpacks the myth that marketing a therapy practice should feel easy or comfortable. She looks into the psychological barriers therapists face, like “the blank slate" that leads to a...
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