
Episode #29
The ROI Odyssey
Send us Fan Mail ROI used to feel like a straight line: run campaigns, collect leads, prove impact. Now it feels like a maze of multi-touch attribution, platform changes, and “helpful” AI tools that can ship work fast...


business
Hosted by Mike Griffin & Chris Newton · business · EN-US
Welcome to the Marketing Qualified Podcast , your home for discussion on all marketing things that are utterly fucking absurd. Co-hosts Chris Newton and Mike Griffin have 20+ years of marketing experience between them. Said differently: They've seen some shit. Tune in every week(ish) for a new, less than 40 minute long episode, with discussions ranging from failed marketing tactics to marketing facts to campaign ideas to profanity laden rants about whatever may be top of mind. You may even learn something new. Visit us at www.marketingqualified.io or follow us on your favorite social network of choice, as long as that social network is Instagram, because we don't have anything else (and neither should you).
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Sign up to generate a grounded pitch for Marketing Qualified.
Signup to Generate a PitchWelcome to the Marketing Qualified Podcast, your home for discussion on all marketing things that are utterly fucking absurd. Co-hosts Chris Newton and Mike Griffin have 20+ years of marketing experience between them. Said differently: They've seen some shit.
Marketing Qualified is hosted by Mike Griffin & Chris Newton. The show has published 29 episodes to date.
Recent episodes include "The ROI Odyssey" (22 September 2026, 36 minutes), "Stop Calling People AI Native" (15 September 2026, 38 minutes), and "Are AI Tools Becoming The Next Walled Gardens" (8 September 2026, 30 minutes).
Marketing Qualified publishes roughly weekly, with episodes averaging 37 minutes across 29 episodes.
Booking probability for Marketing Qualified is 31%, and the host is rated Selective on guests. Marketing Qualified requires a Pod Score of 80 or higher. Marketing Qualified's contact route on record: verified email.
The strongest fits for Marketing Qualified are Marketing, Advertising & PR. Marketing Qualified has a business audience.
Mike Griffin & Chris Newton hosts Marketing Qualified, a business podcast with 29 episodes published.
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Episode #29
Send us Fan Mail ROI used to feel like a straight line: run campaigns, collect leads, prove impact. Now it feels like a maze of multi-touch attribution, platform changes, and “helpful” AI tools that can ship work fast...

Episode #28
Send us Fan Mail “AI native” used to mean something specific: a product or company designed around AI from day one. Now we’re seeing it slapped onto job descriptions like a personality trait, and it’s making hiring...

Episode #27
Send us Fan Mail ChatGPT ads are rolling out, and we finally got hands-on access. The surprising part isn’t the hype, it’s how stripped-down the product feels compared to Google Ads and Meta Ads. We talk through why...

Episode #26
Send us Fan Mail A one-star review is never just a one-star review. We kick off by reading some truly chaotic SaaS reviews from G2, Capterra, and beyond, then we do what marketers can’t resist: we diagnose the real...

Episode #25
Send us Fan Mail $84 billion is a number so big it stops feeling real until you tie it to a decision: Meta’s metaverse bet, the full-company pivot, and the brutal reality that a product can still flop even with...

Episode #24
Send us Fan Mail A lot of marketing advice sounds “scientific” right up until you try to run it with real-world constraints like low traffic, messy attribution, and bosses who want certainty on demand. We get back on...

Episode #23
Send us Fan Mail Your homepage might be the page everyone argues about, but it’s rarely the page that closes the deal. We kick things off with a round of Marketing Mythbusters, using a mix of real-world experience and...

Episode #23
<p>Send us Fan Mail</p><p>Your homepage might be the page everyone argues about, but it’s rarely the page that closes the deal. We kick things off with a round of Marketing Mythbusters, using a mix of real-world...

Episode #22
<p>Send us Fan Mail</p><p>Your feed is full, your attention is not and that gap is where modern marketing gets messy. We get into the idea of “LinkedIn slop”: the wave of low-value, AI-generated, samey posts that turn...

Episode #21
<p>Send us Fan Mail</p><p>Your best “lead magnet” might be driving away your best buyers. We dig into the gated content debate from the only angle that really matters: value exchange. If content is increasingly...

Episode #20
<p>Send us Fan Mail</p><p>Bad marketing advice doesn’t just waste time. It quietly teaches teams to chase noise, copy bigger competitors, and measure activity instead of impact. We’re celebrating a weird little...

Episode #19
<p>Send us Fan Mail</p><p>The fastest way to create a “movement” is to make people feel behind. We start with the uneasy vibe a lot of teams are feeling right now, especially when AI tools are pushed into engineering...

Episode #18
<p>Send us Fan Mail</p><p>A “genius” marketing tactic can turn into a dead end in a matter of days, and that whiplash is exactly where we start. We react to the rollback of ChatGPT conversations showing up in search...

Episode #17
<p>Send us Fan Mail</p><p>Marketing success often hinges on factors beyond a marketing team's control, yet CMOs continue to take the fall when unrealistic growth targets aren't met. In this refreshingly honest...

Episode #16
<p>Send us Fan Mail</p><p>Marketing and sales alignment has always been a struggle, but in this particularly candid conversation, we unpack two major sources of tension between these departments that rarely get...

Episode #15
<p>Send us Fan Mail</p><p>Have you ever clicked a link only to be bombarded with pop-ups demanding you download an app instead? We're diving into this frustrating digital experience epidemic, with Meta as our primary...

Marketing Qualified
<p>Send us Fan Mail</p><p>Digital interfaces are becoming increasingly customizable, but is this enhancing our experience or just masking intrusive marketing? Mike and Chris take us on a fascinating journey through app...

Marketing Qualified
<p>Send us Fan Mail</p><p>Mike and Chris explore how artificial intelligence might be making us lazier thinkers while discussing the evolving landscape of digital marketing in 2025. They dissect everything from...

Marketing Qualified
<p>Send us Fan Mail</p><p>Chris and Mike run an experiment by secretly introducing an AI-generated guest named "Naomi" to test how long it takes to spot a synthetic podcast participant, highlighting important questions...

Marketing Qualified
<p>Send us Fan Mail</p><p>Anyone who's worked in B2B marketing or sales has likely experienced the love-hate (mostly hate) relationship with Salesforce CRM. This passionate, unfiltered conversation dives deep into why...
Recent guests on Marketing Qualified. Study who booked and why before you pitch.
Executive Director of Responsible Investment, former Tory adviser
Vice Chair and Co-Head of the Florida Region, North Carolina Department of Environmental Quality
author of the memoir Awakenings In Real Life and host of the podcast of the same name, Cohen Investment Advisors
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