Marketing Freed

<p>As industries go, retail is pretty cutthroat. Yes, there’s lots of potential customers, but there’s also a tonne of competition, often with very little differentiation, all of which leads to very tight margins. So...

<p>Every brand uses words in some shape or form to communicate with their audience. But most are so bland and full of corporate jargon that hardly anyone takes notice. </p><p>Which is why I’m so pleased to be joined by...

<p>In this episode, SEO consultant Natalie Slater dives deep into the persistent myths and misconceptions surrounding SEO, discusses the impact of recent Google updates AI content, and shares essential tips for managing...

<p>Despite rumours of its demise, email marketing continues to be one of the most cost-effective ways for businesses to reach, and sell to their customers. But, like many things in marketing, there’s a huge difference...

<p>When it comes to getting your website to the top of Google, creating content that’s relevant and helpful for the searcher’s query is critical. </p><p>But with infinite options for content you could create, how can...

<p>In this episode, David is joined by Angela Richmond, founder of Red Fox Research, who explores the crucial role of market research in developing new products, expanding into new markets, and refining messaging to...

<p>When it comes to SEO - Google’s advice is that you just need to produce great content for your users. But, at the same time, we know there are techniques for producing content that ranks well but doesn’t necessarily...

<p>Most markets are highly competitive so how can you stand out from the morass of similar businesses and get your ideal customer to choose you over someone else? The answer is to craft a differentiated position and...

<p>In this episode, we delve into the world of marketing campaigns with Pete Coles, a creative copywriter whose work has won over 20 awards at agencies like WPP and Havas. We discuss the significance of adopting a...

<p>In this episode, we're joined by Dave Thackeray, a seasoned content strategist with a passion for simplification in communication. Dave's journey from journalism to content strategy in various sectors, including...

<p>In this episode, David welcomes Fifi Mason, a personal brand and visibility coach, to explore the topic of self-silencing.</p><p>Whether you’re a solopreneur who doesn’t believe you have anything valuable to say, or...

<p>When a business recognises they have a marketing need that they don’t have the skills or capacity for in-house, and it doesn’t warrant making a permanent hire, they often default to finding a marketing agency to do...

<p>In this episode, we delve into transforming website traffic into valuable leads, featuring insights from John Millist, a seasoned UX consultant.</p><p>We discuss the common pitfalls companies face in user experience...

<p>When most people think about marketing, they automatically think about the promotional aspects of it. But anyone who has studied GCSE business will be able to tell you, that the other P’s in the marketing mix are...

<p>The cornerstone of any strategy is not just understanding where you want to be, but also where you are now. And getting social media right for your organization is no different.</p><p>In this episode of Marketing...