business
Hosted by Lauren Loreto & Aurrie Hicks · business · EN-US
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it. Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach. Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got
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Signup to Generate a PitchEver feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness, we've mastered it. Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up.
MAPPED OUT is hosted by Lauren Loreto & Aurrie Hicks. The show has published 179 episodes to date.
Recent episodes include "Stop #22: Why the Smartest Funnels Start with a Quiz" (16 December 2025, 37 minutes), "Stop #21: Josh Haynam on Building a 100M-Lead Product, 12 Years of Bootstrapping, and Why Speed Beats Perfection" (9 December 2025, 59 minutes), and "Stop #20: How to Build a Founder-Led Newsletter People Actually Read (and Share)" (11 November 2025, 29 minutes).
MAPPED OUT publishes roughly weekly, with episodes averaging 41 minutes across 179 episodes.
Booking probability for MAPPED OUT is 26%, and the host is rated Selective on guests. MAPPED OUT requires a Pod Score of 80 or higher. MAPPED OUT's contact route on record: verified email.
The strongest fits for MAPPED OUT are Marketing, Advertising & PR. MAPPED OUT has a business audience.
Lauren Loreto & Aurrie Hicks hosts MAPPED OUT, a business podcast with 179 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
MAPPED OUT
If you’ve been sitting on a quiz idea for months (or… 18 months 👀), this is your sign. Today, Lauren and Aurrie map out how to launch a quiz scrappy , use it as a data engine (not just a cute lead magnet), and build...
MAPPED OUT
Every industry has one person quietly powering the success of thousands of brands—and in the quiz-funnel world, that person is Josh Haynam , Co-Founder & CEO of Interact , the quiz builder behind 100M+ leads , 1.3B quiz...
MAPPED OUT
Every big brand starts in the trenches—and sometimes the most powerful growth lever is sitting in your inbox. Today, Lauren and Aurrie react to their chat with Ari Murray and go all-in on founder-led newsletters: quick...
MAPPED OUT
Every brand story has a turning point—and Ari Murray’s begins with dropping out of law school. From customer service agent to VP of Growth at Sharma Brands, Ari’s career has been a masterclass in turning setbacks into...
MAPPED OUT
Welcome to Season 3 of MAPPED OUT! In this reaction episode, Lauren and Aurrie dive deep into Ashley Chang's guerrilla marketing origin story—specifically, her strategy of posting flyers on downtown light poles. This...
MAPPED OUT
Every big brand starts in the trenches—and Ashley Chang is living proof that grassroots growth still wins. After watching her mom leave a software-engineering career to raise a family, Ashley made it her mission to...
MAPPED OUT
We are SOOOOO back!! Aurrie and Lauren sit down for a few mins to share what's to come for Season 3. We are SO EXCITED and cannot wait to share more about who is joining us, very soon. → Visit...
MAPPED OUT
Welcome back to Mapped Out! Lauren and Aurrie are wrapping up Season 2 with a bang—diving into what made this season special, sneaking a peek behind the curtain of what's coming in Season 3, and giving you the mid-year...
MAPPED OUT
Welcome back to Mapped Out! Lauren and Aurrie are diving into the unsexy but absolutely critical world of client onboarding. If you've ever wondered why some businesses are sales machines but can't figure out their...
MAPPED OUT
This week Lauren and Aurrie dive deep into the world of branded merchandise strategy with guest expert Amanda Hoffman from Go to Market Studio. This episode breaks down why traditional merch tactics are failing and how...
MAPPED OUT
Welcome back to MAPPED OUT™! Lauren and Aurrie tackle the AI revolution that's completely reshaping SEO and search behavior. Joined by SEO expert Meg Clarke from Clapping Dog Media, this episode breaks down why...
MAPPED OUT
GET ON OUR FLIGHT DECK EMAIL LIST: https://mappedoutpod.com/newsletter Welcome back to MAPPED OUT! Lauren and Aurrie dive deep into email marketing that actually moves the needle in the middle of the funnel. Joined by...
MAPPED OUT
Lauren and Aurrie dive deep into LinkedIn strategy with expert Molly Godfrey, who breaks down her three-posts-per-week framework that's helped over 200 founders build their voice and generate real business on the...
MAPPED OUT
Welcome to another episode of Season 2 of MAPPED OUT! Lauren and Aurrie dive deep into the art and science of sales copy with messaging strategist Lucy Bedewi of My Write Hand Woman. If you've ever struggled with...
MAPPED OUT
Welcome to Season 2 of MAPPED OUT! Lauren and Aurrie are kicking things off with a new format and a deep dive into paid advertising with guest expert David Nipps of NIPPS Media. If you've ever felt overwhelmed by the...
MAPPED OUT
In this week's Flight Deck, we're sharing some of the love we received from season 1, talking about our favorite moments, and giving you a huge sneak peek into what's to come for season 2. GET ON OUR EMAIL LIST so you...
MAPPED OUT
In this special season finale, Lauren and Aurrie sit down with Meredith and Melissa of Agency Darlings to discuss how to scale your agency or service-based business on your own terms. The conversation dives deep into...
MAPPED OUT
Ready for a quick flight? This week, Lauren and Aurrie share their hacks for using AI to simplify marketing processes and how these tools have helped them double their business capacity. Key Insights: Think smarter, not...
MAPPED OUT
Is your marketing COMPLETELY drowning in complexity? In this episode, Lauren and Aurrie break down how to cut through the chaos and create streamlined systems that actually deliver results. From automating client...
MAPPED OUT
Feeling stuck with limited resources? In this episode, Lauren and Aurrie break down exactly how to move the needle in your marketing with zero dollars and minimal time. Discover the M.E.R. Mapped Out Method (Messaging...
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