Decoding Story-Based Marketing Podcast

<p>In today's episode we discuss the unique challenges and opportunities presented to MSP's when it comes to marketing and messaging.</p>

<p>In today's episode we discuss how being raised as Pastor's Kids uniquely equipped Kristin and Bo to help others find clarity in their messaging.</p>

<p>In today's episode we discuss the unique approach Enterprise Companies need to take when it comes to crafting messaging.</p>

<p>In today's episode we are joined by Product Manager Ben Handzo. Ben discusses the similarities and alignment between product management and marketing. </p>

<p>Do you remember the thrill of the summer blockbuster? Lining up with your friends to get tickets and the excitement in the theater as the movie began? What a time!</p> <p>In today's episode we discuss the phenomenon...

<p>Do you know your target audience? Have you worked through your Ideal Customer Profile? If not, you are missing out on a huge opportunity to be relevant and meaningful in your marketing.</p> <p>In today's episode...

<p>What are the differences between social media and social selling? Are there ways to utilize and maximize your social network for business growth?</p> <p>In today's episode Annie, Kristin and Bo discuss ways to...

<p>Why do we love sports and why do we keep coming back to them time and time again? What is it about the stories that sports tell us that we find so compelling and why have sports gained so many new fans in the last...

<p>Let's be honest - we all find a great villain compelling. But why? What is it about the bad guy in a story that tends to draw us in? And what can we learn from the villain in a story about how to strengthen our...

<p>It's a new year and it's time to get our messaging and marketing organized! But where do we begin? What's our first step in creating a dynamic, cohesive messaging and marketing effort for 2024?</p> <p>In today's...

<p>You have a great product but people are just not responding the way you want them to. Why won't they click/order/buy/subscribe? It might have to do with your messaging.</p> <p>In today's episode, Annie, Kristin and...

<p>Who are your favorite heroes? What journey did they go on? Who was their guide to help them along the way? Every (good) story has some basic elements, including the story we tell our customers and clients!</p> <p>In...

<p>How can an effective messaging strategy help your brand navigate uncertain times? How do you know if it's time to innovate or stick to the basics?</p> <p><br></p> <p>Into today's episode, Annie, Kristin and Bo have a...

<p>Why do so many brands struggle to communicate empathy to their target audience? Why is empathy important in marketing, and what do you do if you aren't a naturally empathetic person?</p> <p><br></p> <p>In today's...

<p>Too many brands fail to consider the power of clear messaging when it comes to their marketing efforts. What is messaging? Why is it essential for effective marketing? How does a brand create a clear message to then...