Hosted by Decoded Strategies · 🇺🇸 US · EN · 20 episodes
Established thought leaders with verified media credentials.
Too many brands fail to reach their marketing potential, but that doesn't have to be your story! Join story-based marketing experts Annie and Kristin as they unpack clear and helpful strategies to build killer messaging that will help you reach your marketing goals.https://decodedstrategies.com/
Decoded Strategies hosts Decoding Story-Based Marketing Podcast, a business show with 20 episodes published.
In today's episode, we explore the essential concept of Product Market Fit (PMF) and its vital role in driving business growth. We will clarify what PMF is, what it isn’t, and discuss some signs that indicate whether or
In today’s episode, we’re talking about the importance of internal communication and how it helps businesses grow. We discuss why good teamwork and storytelling are important and how they contribute to success. Join us a
In today’s episode, Kristin, Annie, and Ben dive into the intricate relationship between data, product roadmaps, and marketing plans. We cover the pitfalls of excessive measurement and how to strike the right balance in
In today's episode, we dive into the most effective ways to incorporate storytelling into marketing, highlighting some common pitfalls that tech companies often encounter. If you've ever been curious about how to leverag
Welcome to Season 2 of The Decoding Story-Based Marketing Podcast! We’re excited to have Ben Handzo, Principal at Setpiece Product Consulting, join us this season as we bring you intriguing conversations to help you reac
In today's episode we discuss the unique challenges and opportunities presented to MSP's when it comes to marketing and messaging.
In today's episode we discuss how being raised as Pastor's Kids uniquely equipped Kristin and Bo to help others find clarity in their messaging.
In today's episode we discuss the unique approach Enterprise Companies need to take when it comes to crafting messaging.
In today's episode we are joined by Product Manager Ben Handzo. Ben discusses the similarities and alignment between product management and marketing.
Do you remember the thrill of the summer blockbuster? Lining up with your friends to get tickets and the excitement in the theater as the movie began? What a time! In today's episode we discuss the phenomenon of the summ
Do you know your target audience? Have you worked through your Ideal Customer Profile? If not, you are missing out on a huge opportunity to be relevant and meaningful in your marketing. In today's episode, Kristin, Annie
What are the differences between social media and social selling? Are there ways to utilize and maximize your social network for business growth? In today's episode Annie, Kristin and Bo discuss ways to capitalize on you
Why do we love sports and why do we keep coming back to them time and time again? What is it about the stories that sports tell us that we find so compelling and why have sports gained so many new fans in the last few ye
Let's be honest - we all find a great villain compelling. But why? What is it about the bad guy in a story that tends to draw us in? And what can we learn from the villain in a story about how to strengthen our messaging
It's a new year and it's time to get our messaging and marketing organized! But where do we begin? What's our first step in creating a dynamic, cohesive messaging and marketing effort for 2024? In today's episode, Annie,
You have a great product but people are just not responding the way you want them to. Why won't they click/order/buy/subscribe? It might have to do with your messaging. In today's episode, Annie, Kristin and Bo discuss c
Who are your favorite heroes? What journey did they go on? Who was their guide to help them along the way? Every (good) story has some basic elements, including the story we tell our customers and clients! In today's epi
How can an effective messaging strategy help your brand navigate uncertain times? How do you know if it's time to innovate or stick to the basics? Into today's episode, Annie, Kristin and Bo have a conversation about how
Why do so many brands struggle to communicate empathy to their target audience? Why is empathy important in marketing, and what do you do if you aren't a naturally empathetic person? In today's episode, Annie, Kristin an
Too many brands fail to consider the power of clear messaging when it comes to their marketing efforts. What is messaging? Why is it essential for effective marketing? How does a brand create a clear message to then use
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Decoding Story-Based Marketing Podcast is hosted by Decoded Strategies. The show is categorised under business (marketing) and has published 20 episodes.
Decoding Story-Based Marketing Podcast has published 20 episodes.
Decoding Story-Based Marketing Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of Decoding Story-Based Marketing Podcast average 25 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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