
Episode #131
Let's Talk PR & More show #130: Rossana Weitekamp, New York Metropolitan Transportation Council, on PR for the NYMTC
Sherry Goldman's guest is Rossana Weitekamp, public information officer for the New York Metropolitan Transportation Council (NYMTC), which oversees the distribution of federal funding for transportation projects in New York City, Long Island, and the Lower Hudson Valley. Sherry and Rossana discuss the role and daily responsibilities of the Council's public information officer, as well extensively discuss the comprehensive public relations outreach (which includes community relations/engagements, media relations, social media, timely activations, and more) the NYMTC uses to engage the public, especially younger populations, and involve them in transportation decisions. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net .

