PR's Top Pros Talk

A D S Simon Media podcast for communicators, featuring top PR executives sharing valuable insights and giving tips on adapting your strategy during these challenging times.

PR's Top Pros Talk is a business podcast hosted by PR, with 322 episodes on record and a Required Pod Score of 80.

PR hosts PR's Top Pros Talk, a business show with 322 episodes published.

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  PR's Top Pros Talk

  D S Simon Media Alumni Spotlight: Jamie Claudio

  Sep 22, 20265 min

  As D S Simon Media celebrates its 40th anniversary this year, we're taking a trip down memory lane by reconnecting with former employees who helped make this milestone possible. Jamie Claudio, Executive Vice President of Global Destination Strategy for Tiki , talks to Doug Simon, CEO of D S Simon Media, about her time with the company. Jamie shares how her experience at D S Simon Media sparked her passion for the travel and tourism industry. She also discusses the opportunities that generative AI presents for communicators. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating our 40th anniversary, the firm has won more than 120 industry awards.

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  PR's Top Pros Talk

  D S Simon Media Alumni Spotlight: Brian Devenny

  Sep 10, 20266 min

  As D S Simon Media celebrates its 40th anniversary this year, we're taking a trip down memory lane by reconnecting with former employees who helped make this milestone possible. Brian Devenny, Senior Account Supervisor at Zeno Group , talks to Doug Simon, CEO of D S Simon Media, about his experience at the company. Brian also shares his perspective on how the media relations industry has evolved.

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  PR's Top Pros Talk

  What to Expect at ICON 2026

  Sep 9, 202610 min

  Matt Marcial, CEO of the Public Relations Society of America (PRSA) , joins Doug Simon, CEO of D S Simon Media , to share what’s coming up at ICON 2026 . Matt explains how PRSA has turned member feedback into insightful sessions for attendees. Matt and Doug offer practical advice on making the most of the conference. Matt also discusses PRSA’s new ethical standards for AI. If you want to register, and save money in the process, use discount code DSSIMON26 to take 10% off at https://www.prsa.org/conferences-and-awards/icon-2026 .

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  PR's Top Pros Talk

  Navigating Health Information Overload

  Sep 1, 202611 min

  Doug Simon, CEO of D S Simon Media , and Saramaya Penacho, Executive Vice President of Health at Edelman , discuss key findings from the 2026 Edelman Trust Barometer Special Report: Trust and Health . They discuss why 70% of respondents believe in at least one divisive health claim. She shares how healthcare communicators can foster empathetic, two-way conversations that build trust. She also highlights the value of uniting audiences around shared health goals. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

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  PR's Top Pros Talk

  What Makes a Story Truly Newsworthy?

  Aug 25, 20269 min

  Doug Simon, CEO of D S Simon Media , talks to Loren Pomerantz, President of Combined Forces Public Relations , about how to recognize what makes a story newsworthy. Loren shares why honest conversations with clients and strong relationships with journalists are essential to successful media relations. She also offers practical advice for streamlining the PR process. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

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