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Hosted by Unknown Host · 🇺🇸 US · EN · 10 episodes
Established thought leaders with verified media credentials.
Know Your Audience is a weekly podcast for the leaders making consequential brand decisions while the ground shifts beneath them. CMOs, CPOs, and CEOs face a fundamental change in how their organizations can understand customers, and the decisions that depend on it. Produced by Soulmates.ai.
Unknown Host hosts Know Your Audience, a business show with 10 episodes published.
Seventy-one percent of consumers now say AI-driven personalization feels intrusive — a number that reads like an order to stop being so knowing. But sitting underneath it is a finding that flips the paradox: among the co
Seventy-one percent of consumers now say AI-driven personalization feels intrusive — a number that reads like an order to stop being so knowing. But sitting underneath it is a finding that flips the paradox: among the co
Nearly half of U.S. consumers now say generative AI has made content quality worse — fifty-seven percent among Gen Z and millennials — because AI has multiplied the volume of media brands produce without multiplying its
Synthetic audiences are everywhere now, but the question that actually decides whether one is worth trusting is rarely asked: how much of a real person does the model need before it behaves like the original? In a Columb
Synthetic audiences are everywhere now, but the question that actually decides whether one is worth trusting is rarely asked: how much of a real person does the model need before it behaves like the original? In a Columb
Large language models are now embedded in how many brands do market research — simulate consumer responses, get results in hours instead of weeks, at a fraction of the cost. But a rigorous Harvard Business School and Mic
Large language models are now embedded in how many brands do market research — simulate consumer responses, get results in hours instead of weeks, at a fraction of the cost. But a rigorous Harvard Business School and Mic
Synthetic respondents have gone mainstream — AI stand-ins for your customers you can question without recruiting anyone, a focus group that never closes. But not all of them are worth listening to, and this episode is ab
For decades, brands have understood their customers through age, gender, and income — but those categories are losing their power to predict what people actually do. This episode of Know Your Audience digs into Adobe’s 2
Two findings from the same week tell one story. Consumers say seven in ten AI-made ads are missing their soul, while marketers are being told the smartest investment isn't creative at all but the metadata that lets AI sy
Braze’s twenty twenty-six Global Customer Engagement Review found that ninety-three percent of marketing leaders believe AI helps them accurately understand customer needs — but only fifty-three percent of consumers agre
The fastest-growing AI habit among consumers isn’t creating content or learning new skills — it’s shopping. Forty-two percent of consumers used AI to shop in the past month. Product discovery is the single highest-adopti
The CX platforms that many brands depend on are under serious financial pressure — Medallia’s five-billion-dollar equity wipeout is the most visible example, but the structural forces behind it apply across the category.
The way brands understand their customers is changing in ways that are measurable, funded, and accelerating. This particular week made the case hard to ignore — a seventy-million-dollar revenue attribution, a public reck
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Know Your Audience is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 10 episodes.
Know Your Audience has published 10 episodes.
Know Your Audience regularly covers Business, Marketing, News. It sits in the Business category, with a marketing focus.
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