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Hosted by Murphy Research · 🇺🇸 US · EN · 16 episodes
Established thought leaders with verified media credentials.
Key Takeaways, hosted by Murphy Research, discusses the latest market research trends influencing consumer behaviors and attitudes. Hot topics include: market assessment, brand strategy, product development, and customer loyalty and engagement. Tune in for the insights, stay for the candidness!
Murphy Research hosts Key Takeaways, a business show with 16 episodes published.
Key Takeaways The Digital Twin Benchmark: A team at Columbia Business School set out to create a publicly available benchmark for digital twins, surveying 2,000 real respondents across 500 questions to see how AI models
Key Takeaways The COVID Spike Never Faded: Chuck assumed the surge in mindfulness was a temporary reaction to pandemic anxiety. The data tells a different story. Weekly engagement jumped from 38% in 2019 to 50% by early
Key Takeaways A Great Moderator Beats Category Expertise. Specialized knowledge matters for technical work like gaming or medical research, but it's often overweighted. A skilled listener can come up to speed on a new ca
In this episode of Key Takeaways, Chuck Murphy and Maggie Bright sit down with Rakesh Patel, Senior Manager of Market Research Insights & Intelligence at Allstate, to discuss his unexpected career shift from electrical e
Key Takeaways Tailor each workshop with the right combination of guidelines, team size, and focus, ensuring flexibility to adjust as the session evolves.Non-judgmental brainstorming is critical to generating innovative i
Key Takeaways: Gen X is less likely to work out at the gym or use fitness memberships compared to other generations.A clear lack of fitness programming specifically for Gen XGen X has a different approach to fitness, vie
Key Takeaways: Resurgence of In-Person Research: After a significant shift to digital methodologies during COVID, there’s renewed interest in face-to-face research. In-person settings provide unique, nuanced insights tha
Chuck, Sarah and Maggie discuss the current state of health trackers. From the Fitbits to the modern Apple watch, they examine who is using these tools and how they influence our behaviors. Key Takeaways What the current
Maggie and Chuck talk about knowing your category within your market, and how that can have a great impact on how you do business. Key Takeaways: How to know your category Companies that know their category well and the
Key Takeaways: What is the right number of segmentation for your project?Experiences with using large vs. smaller segmentsPros and cons of segmentation sizeOur experiences working with unique projects and their approach
Key Takeaways: How has inflation impacted spending when it comes to health and fitness?Is health and fitness a luxury item or more of a staple?With “back to office” becoming more prominent, how it is effecting our health
Key Takeaways: • What it’s like working at a major brand company • The pros/cons of doing research vendor side • The pros/cons of doing research client side • The future of qualitative research Quotes: “I think one of th
Key Takeaways: Best practices for delivering a presentation Individual fears about public speaking Tips for a smooth delivery How public speaking is good for your career How practice can make perfect Quotes: “In my mind,
In This Episode: The entire sector of “online fitness” has seen a huge increase in interest among consumers, thanks to COVID. We sit down in today’s podcast and talk about what that looks like, if it’s here to stay, or i
In This Episode: Chuck sits down with two first year marketing researchers and discusses what their first year in the field was like. We discover the things they found easy, stuff that was difficult to adjust to, and adv
Key Takeaways: Consumer attitudes on retailers responsibility around sustainabilityOpportunities for mission-driven brands to connect with consumersMurphy Research’s Path to Purpose study that measure the impact of brand
Key Takeaways: Challenges when starting a segmentationCreative ways to communicate a segmentationImportance of stakeholder inclusion in the beginning of the process Resources: Should Your Segmentation Be Global or Locali
Key Takeaways: What is market research?What qualities make a great researcher?What do we look for in candidates?Murphy Research’s work culture. Resources: Join our team! Murphy Research’s careers pageConnect with us on L
Key Takeaways: How many Americans are making New Year’s resolutions?Discussing the drastic decline of resolution making.What are Americans' top New Year's resolutions?How shifting attitudes in Americans’ is leading to ne
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Key Takeaways is hosted by Murphy Research. The show is categorised under business (marketing) and has published 16 episodes.
Key Takeaways has published 16 episodes.
Key Takeaways regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of Key Takeaways average 42 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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