Key Takeaways

Key Takeaways A Great Moderator Beats Category Expertise. Specialized knowledge matters for technical work like gaming or medical research, but it's often overweighted. A skilled listener can come up to speed on a new...

<p>In this episode of Key Takeaways, Chuck Murphy and Maggie Bright sit down with Rakesh Patel, Senior Manager of Market Research Insights & Intelligence at Allstate, to discuss his unexpected career shift from...

<p>Key Takeaways</p>Tailor each workshop with the right combination of guidelines, team size, and focus, ensuring flexibility to adjust as the session evolves.Non-judgmental brainstorming is critical to generating...

<h2>Key Takeaways:</h2>Gen X is less likely to work out at the gym or use fitness memberships compared to other generations.A clear lack of fitness programming specifically for Gen XGen X has a different approach to...

<h2>Key Takeaways:</h2>Resurgence of In-Person Research: After a significant shift to digital methodologies during COVID, there’s renewed interest in face-to-face research. In-person settings provide unique, nuanced...

<p>Chuck, Sarah and Maggie discuss the current state of health trackers. From the Fitbits to the modern Apple watch, they examine who is using these tools and how they influence our behaviors.</p><p> </p><p>Key...

<p>Maggie and Chuck talk about knowing your category within your market, and how that can have a great impact on how you do business.</p><p> </p><p>Key Takeaways:</p><p>How to know your category</p><p>Companies that...

<p>Key Takeaways:</p>What is the right number of segmentation for your project?Experiences with using large vs. smaller segmentsPros and cons of segmentation sizeOur experiences working with unique projects and their...

<p>Key Takeaways:</p>How has inflation impacted spending when it comes to health and fitness?Is health and fitness a luxury item or more of a staple?With “back to office” becoming more prominent, how it is effecting our...

<p>Key Takeaways:</p><p>• What it’s like working at a major brand company</p><p>• The pros/cons of doing research vendor side</p><p>• The pros/cons of doing research client side</p><p>• The future of qualitative...

<p>Key Takeaways:</p><p>Best practices for delivering a presentation</p><p>Individual fears about public speaking</p><p>Tips for a smooth delivery</p><p>How public speaking is good for your career</p><p>How practice can...

<p>In This Episode:</p><p>The entire sector of “online fitness” has seen a huge increase in interest among consumers, thanks to COVID. We sit down in today’s podcast and talk about what that looks like, if it’s here to...

<p>In This Episode:</p><p>Chuck sits down with two first year marketing researchers and discusses what their first year in the field was like. We discover the things they found easy, stuff that was difficult to adjust...

<p> Key Takeaways:</p>Consumer attitudes on retailers responsibility around sustainabilityOpportunities for mission-driven brands to connect with consumersMurphy Research’s Path to Purpose study that measure the impact...

<p>Key Takeaways:</p>Challenges when starting a segmentationCreative ways to communicate a segmentationImportance of stakeholder inclusion in the beginning of the process<p>Resources:</p>Should Your Segmentation Be...