It's Obvious

Do you need to create video content to be successful in marketing? This is one of the most common questions I get — and the answer is more nuanced than a simple yes or no. In this episode I'm breaking it down based on...

With so many platforms competing for your attention, it can feel like you need to be everywhere at once just to stay relevant. In this episode, I'm breaking it down in a way that makes the decision a lot more...

If you've been showing up online and not seeing the results you were hoping for, there's a good chance one of these five mistakes is part of the reason why. In this episode, I'm walking through the most common things I...

How often do you need to post for your marketing to actually work? It's one of the most common questions I get — and the honest answer is that it depends on where you are and what you're trying to accomplish. In this...

Thinking about bringing someone in to help with your marketing — whether that's a new hire or an outside agency? Before you post a job listing or sign a contract, there are a few things worth getting clear on first. In...

Getting likes, saves, and shares on your content feels good — but if it's not bringing clients through the door, it's worth asking why. In this episode, I'm breaking down the difference between content that performs...

With so many trends, tools, and marketing gurus telling you what you should and shouldn't be doing, it can be hard to know what actually applies to your business. In this episode, I'm cutting through the noise and...

Everyone wants their audience to be as hooked on their content as they are on a Netflix series. But binge-worthy content isn't just about being interesting to watch — it's about creating content that keeps the right...

We've all been in a season where the pipeline is quiet and you need a cash injection — like yesterday. Maybe you have a big push coming up, or things have just slowed down and you need to get people in the door quickly...

Episode Summary: You've probably had this thought at least once — why does someone with a less polished offer, a smaller following, or less experience seem to be booking more clients than me? It's a frustrating...

Episode Summary: You've probably seen the conversation happening online about a so-called "trust recession." Whether you're fully buying into that framing or not, there's something worth paying attention to — audiences...

Honestly? Sometimes you just need a break. From the posting, the scrolling, the pressure of having to show up all the time. But if your business depends on social, stepping away can feel impossible. This episode is...

If the majority of your clients come from referrals or networking, this episode is for you. Word of mouth is great — but relying on it means someone else is always in control of your pipeline. You have Today we're...

We just wrapped a launch consulting project where our client had her biggest launch ever - and people were booking her offer on the spot instead of her having to follow up for weeks. She came to us already running a...

Years ago, the advice was clear: only create content for people who already know they have a problem and need your solution. Don't waste time talking to people who are clueless - spend your energy on people who know...