Feb 23, 202626 min
Is Google Ads a gold mine or just a money pit for your marketing budget? Every small business owner feels the pressure to "be on Page 1," but at what cost? In this episode of Is it WORTH it?, Tom Malesic from EZ...
business
Is It Worth It?
Hosted by mikew6 · business · EN
About this Podcast:
Asking and discussing the questions that small business leaders ask themselves. Mike Williams, CEO/President of The H&H Group, sits with a guest and they discuss the pros and cons, the timing of, and the moral implications of questions that small businesses have to answer all the time.
Pitch Analysis
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Contact path
Public web form
Booking probability
20%
Guest openness
Selective
80/100
Required Score
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What is Is It Worth It? about?
Asking and discussing the questions that small business leaders ask themselves. Mike Williams, CEO/President of The H&H Group, sits with a guest and they discuss the pros and cons, the timing of, and the moral implications of questions that small businesses have to answer all the time.
What has Is It Worth It? covered recently?
Recent episodes include "Are Google Ads Worth It? | A discussion about the ROI of Google Ads and the cost of clicks with Tom Malesic" (23 February 2026, 26 minutes), "Is Defining Core Values WORTH It? | Culture vs. Corporate Fluff with Nick Paulakow" (9 February 2026, 24 minutes), and "Is Training From Scratch Worth It? | discussion for the small business who is hiring." (26 January 2026, 19 minutes).
How often does Is It Worth It? publish?
Is It Worth It? publishes roughly every two weeks, with episodes averaging 22 minutes across 13 episodes.
How hard is it to get booked on Is It Worth It??
Booking probability for Is It Worth It? is 20%, and the host is rated Selective on guests. Is It Worth It? requires a Pod Score of 80 or higher. Is It Worth It?'s contact route on record: public web form.
Who should pitch Is It Worth It??
The strongest fits for Is It Worth It? are Business & Management Consulting. Is It Worth It? has a business audience.
About the host
Is It Worth It? is a business podcast with 13 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Feb 9, 202624 min
Are your core values the heartbeat of your company or just expensive wallpaper? 🚀 Every leadership book screams that you need them, but for a small business, the process can feel like a distraction from the "real"...
- Jan 26, 202619 min
Every small business eventually hits this crossroad: Do you pay a premium for a "plug-and-play" expert, or do you bet on a diamond in the rough and build them from the ground up? In this episode of Is it WORTH it?, we...
- Jan 5, 202626 min
Is "Made in Lancaster PA" or "Sourced Locally" a brilliant business strategy—or a one-way ticket to a margin crisis? 🚀 In this episode of Is it WORTH it?, we are joined by the powerhouse Janine James to tackle one of...
Episode #9
Is Networking Worth It?
Dec 22, 202528 minIn this episode we discuss traditional networking, "relationshipping", Jeffrey Gitomer, and so much more!
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Episode #8
Is being a One-Stop-Shop Worth it?
Dec 8, 202522 minI discuss the pros and cons of being a one-stop shop as a small business with Jake Handyside.
- Nov 24, 202527 min
I talk with Lauren Eisenhauer about LinkedIn and when it is, and isn't, the right social media platform for your small business.
Episode #6
Is Executive Coaching Worth It?
Nov 18, 202515 minAs a small business leader, you have choices that you have to make. Getting a coach is one of them. Which, of course, leads to the question: what kind of coach do I need? In this episode Rob Skacel, PhD and I discuss...
Episode #5
Are HR Firms Worth It?
Nov 17, 202529 minIn this episode, I talk with Karen Young about when HR Firms are AND aren't worth it.
Episode #4
Are Peer Groups Worth It?
Nov 17, 202517 minBryan Kelley and I sit down to talk about the good and bad of Peer Groups on this episode of Is It Worth It?
- Nov 17, 202518 min
It's 2025, should you have old school business cards, one of those new-fangled NFC cards, or just your phone? Jacob Gallant and I discuss this topic in this episode of Is It Worth It?
- Nov 17, 202525 min
Seems like an easy question, right? But for small businesses there are some real challenges to engaging with your community. Peter Barber from Two Dudes Painting and I talk about this on this episode.
- Nov 17, 202516 min
For Small Businesses, joining the Chamber of Commerce, Economic Alliance, etc can be a big decision. Katie Mahoney and I sit down and talk about what they do and when it might not be a good fit for your business. Of...
Recent guests
Recent guests on Is It Worth It?. Study who booked and why before you pitch.
T
Tom Malesic
marketing strategist and mentor, EZ Marketing
J
Jeffrey Gitomer
NY Times #1 Bestselling Author, Buy Gitomer
K
Karen Young
expert on paediatric anxiety and the neurodevelopment of children, Columbia University's Center of Global Energy Policy
P
Peter Barber
opera singer, Two Dudes Painting Company
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