Hosted by Bill Hunt and Bill Scully · 🇺🇸 US · EN · 43 episodes
Established thought leaders with verified media credentials.
Welcome to the International Web Effectiveness Podcast by International Web Mastery! Join hosts Bill Hunt of Back Azimuth Consulting and Bill Scully of Digital Marketing Fuel, LLC as they discuss global SEO and digital marketing. Perfect for those seeking to enhance their online presence and drive international growth through effective SEO strategies. International Web Mastery specializes in simplifying global SEO, particularly HREFLang elements. Whether you're a pro or a beginner, our expert insights will help you master the challenges of global web effectiveness. #hreflang #internationalseo
Bill Hunt and Bill Scully hosts International Web Effectiveness Podcast, a business show with 43 episodes published.
The blue-links era is officially over. At Google I/O 2026, the message was loud and clear: search is run by agents now, and your website is just raw material. In this episode, Bill Hunt & Bill Scully breaks down the mass
In this episode, Bill Scully and Bill Hunt break down what “digital friction” really looks like and why it quietly costs you customers. From slow pages and confusing navigation to broken login flows and painful checkout
In Episode 41 of the International Web Effectiveness Podcast, Bill Hunt and Bill Scully discuss how hreflang and geo-targeting behave in an AI-driven search environment. Using a real-world example, they explain why AI-ge
In this episode, Bill Scully and Bill Hunt explain why website migrations now affect how AI systems remember your business, which version of your content becomes the source of truth, and why redirects no longer fix every
In this episode of the International Web Effectiveness Podcast, hosts Bill Hunt and Bill Scully discuss critical issues surrounding Google’s indexing processes with Adam Gent from Indexing Insight. They explore why index
In this episode, Bill Scully and Bill Hunt discuss the latest changes shaping how AI and search influence web effectiveness. They talk about Google’s removal of the “num=100” parameter, new findings from Growth Memo and
In this episode of the International Web Effectiveness Podcast, hosts Bill Scully and Bill Hunt are joined by guests Nick LeRoy and Jason Kilgore for a candid panel discussion on The AI Easy Button Myth: Shortcut or Setb
In this episode, Bill Scully and Bill Hunt dive into how AI is transforming SEO and changing the fundamentals of digital marketing. They explore why understanding user intent, adapting to shifting query dynamics, and tak
In this episode, Bill Scully and Bill Hunt break down the choice between a multilingual SEO and multiregional SEO website strategy. Learn how different business models: e-commerce, marketplaces, local partners, or subsid
In Episode 34, Bill Hunt and Bill Scully explore how U.S. manufacturers can turn global tariff instability into a strategic advantage—if they can be found online. They discuss why many American suppliers are “invisible”
In this episode, Bill Hunt and Bill Scully take a closer look at the persistent challenges of geographic targeting in SEO. They examine why a correct hreflang may fail to deliver the intended results and how weak or conf
In this episode, Bill Hunt and Bill Scully take a closer look at the risks of taking Google’s SEO advice or the headlines about it, at face value without understanding the full context. Using a recent discussion around h
In this episode, Bill Scully and Bill Hunt discuss the critical issue of AI Overview hallucinations—when artificial intelligence generates incorrect or completely fabricated information in search or chat results. They dr
In this episode, Bill Scully and Bill Hunt discuss their experiences at the Google Search Central event in New York City. They discuss AI’s growing role in search, challenges with image indexing, and managing Google Busi
In this podcast episode, Bill Scully and Bill Hunt dive into why every organization needs an Answers Management Program to deliver accurate, reliable responses across all digital channels. They discuss the idea of a VP o
In this episode of the International Web Effectiveness Podcast, Bill Scully and Bill Hunt break down the importance of involving digital teams to improve overall marketing campaign results. They share practical ways to i
In this episode of the International Web Effectiveness Podcast, Bill Hunt and Bill Scully discuss how SEO thrives through collaboration across teams. They explore creative ways to blend SEO into marketing campaigns, emph
In this episode, Bill Scully and Bill Hunt dive into the messy, real-world challenge of weaving international SEO into an organization’s effectiveness. They chat about how teams need to stop working in isolation and star
In this episode, Bill Scully and Bill Hunt break down the hreflang x-default tag for international SEO. They explain what it does, common mistakes, and why using it correctly matters for global websites. They talk about
In this episode of the International Web Effectiveness Podcast, Bill Scully and Bill Hunt explore the evolving SEO landscape in 2025, emphasizing the need for cross-team collaboration. They discuss how integrating SEO in
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International Web Effectiveness Podcast is hosted by Bill Hunt and Bill Scully. The show is categorised under business (marketing) and has published 43 episodes.
International Web Effectiveness Podcast has published 43 episodes.
International Web Effectiveness Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
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