Hosted by Unknown Host · 🇺🇸 US · EN · 65 episodes
Established thought leaders with verified media credentials.
Do your want to grow your B2B SaaS internationally and reach customers in different countries? Navigating the complexities of product and content localization can be daunting, but you don’t have to do it alone. Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their firsthand experiences and strategies for successfully entering new markets and creating content that resonate with diverse audiences. Tune in to learn valuable tips and get inspired to help your SaaS business grow internationally!
Unknown Host hosts The Multilingual Content Podcast, Powered by Undertow, a business show with 65 episodes published.
🌍 Are you making these common mistakes in your product localization strategy? Join our host, Nicola Calabrese, as he dives deep into the world of international expansion with Melanie Heighway, Head of Product Internatio
This episode is a little different. Instead of Nicola asking the questions, Valeria Nanni, Senior Localization Manager at Skyscanner, turned the microphone around and interviewed him about his new book, Localization in t
🎙️ Most SaaS companies expand the same way: pick Germany or France, translate the homepage, hire a half-bilingual rep, and treat the whole thing as a quarterly goal. Six months later, the spend is shut down, and the ver
How do you scale localization with AI without losing the human touch that makes marketing actually work? In this episode, Nicola Calabrese sits down with Antonella Alterio, Senior Localization Manager at Skyscanner, to u
How do you go from manual, ad-hoc localization to a program that actually scales? 🤔 Maria Caravaca Gomez, Localization Lead at SoSafe, shares how she built the company's localization program from scratch. And yes, we go
In Part 2 of his solocast series, Undertow Founder Nicola Calabrese gets practical about building a localization program that actually works as you grow. If you're still copy-pasting translations into your CMS or relying
How is AI reshaping international growth—and what does it mean for your marketing strategy? In this episode, Nicola Calabrese talks with Joliene van Grieken, Co-founder of The Growth Syndicate, about the shift from tradi
In this episode of The Multilingual Content Podcast, Nicola Calabrese sits down with Anca Greve, Senior Director of Global Expansion at Salesforce, to explore how AI is transforming localization at scale. They discuss ho
In this special solo episode of The Multilingual Content Podcast, Undertow’s founder Nicola Calabrese takes the mic to talk about one of the biggest shifts happening in localization today: AI. There’s a lot of noise arou
🎙️ In this episode of The Multilingual Content Podcast, Nicola Calabrese sits down with Chiara Scaldaferro, Senior Localization Manager at GoStudent, to explore what it takes to build a modern and scalable localization
Expanding into a new market is never just about business. It’s about culture, trust, timing, and finding the right ecosystem to grow in 🌍 In this episode of The Multilingual Content Podcast, our Founder Nicola Calabrese
How do you build products that work not just in theory, but in the real world? In this episode, Nicola sits down with Merel van der Lei, CEO at Wyzetalk, to unpack the complex relationship between buyers, admins, and end
🤖 AI is changing how people search — and how brands get discovered. In this episode of The Multilingual Content Podcast, host Nicola Calabrese talks with Alex Casals, Founder of Tacmind, about what happens when AI start
In this solo episode, Nicola Calabrese opens up about what’s really happening at the intersection of AI, localization, and multilingual content 🌍🤖 If you’ve been wondering how AI is reshaping translation workflows, spe
Expanding your SaaS product into Europe? 🌍 In this episode of The Multilingual Content Podcast, Nicola Calabrese sits down with Filippo Irdi, a specialist in European market expansion for B2B SaaS, to unpack what really
🚀 What does the future of localization really look like in an era dominated by AI? In this episode of The Multilingual Content Podcast, Nicola sits down with Alfonso González—Localization Manager at Cinch and founder of
In this episode of the Multilingual Content Podcast, host Nicola Calabrese sits down with Hugo Pereira — global growth leader, former Chief Growth Officer at EVBox, fractional growth exec, and author of Teams in Hell. Hu
In this episode, Undertow’s Founder, Nicola Calabrese, sits down with Sjeel Koster, a fractional CMO who helps startups and scaleups expand into new markets with structure, strategy, and confidence. 💡 With years of expe
In this episode of The Multilingual Content Podcast, our Founder Nicola Calabrese sits down with Björn Ingmansson to explore how localization fuels global expansion. Björn shares his journey from leading international gr
How do you build a global B2B marketing strategy that actually works? 🌍 In this episode, Nicola Calabrese sits down with Charlotte Jaakola, CCO of Advance B2B, to unpack the real challenges and opportunities SaaS compan
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The Multilingual Content Podcast, Powered by Undertow is hosted by Unknown Host. The show is categorised under Business (management) and has published 65 episodes.
The Multilingual Content Podcast, Powered by Undertow has published 65 episodes.
The Multilingual Content Podcast, Powered by Undertow regularly covers Business, Management, Marketing. It sits in the Business category, with a management focus.
The Multilingual Content Podcast, Powered by Undertow is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of The Multilingual Content Podcast, Powered by Undertow average 30 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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