forank Marketing

<p>Bigger audiences look impressive. Smaller audiences perform better. In this episode, we unpack Building Small, Relevant Audiences to answer one simple question:</p><p>Why does less targeting often lead to more...

<p>Vanity metrics are easy to track.</p><p>Meaningful metrics are harder to agree on.</p><p><br></p><p>In this episode, we unpack GA4, GSC, and Looker to answer one simple question:</p><p>Which metrics are actually...

<p>In this episode of Forank Marketing, we dig into one of the most debated questions facing modern brands and marketers: is topical authority still worth chasing in 2026 or is it time to rethink how visibility and...

<p>AEO, GEO, SEO—what do they actually mean, and why should you care?</p><p>Search is changing fast, and the old rules don’t apply the way they used to. In this episode, we break down SEO (Search Engine Optimisation)...

<p>In this episode of forank marketing, we take you behind the scenes for a candid conversation on Our Freelancing Journey, the real story of how Zoe Ashbridge and Leigh Buttrey built their careers outside the...

<p>In this episode of forank marketing, we lift the lid on a topic that makes many marketers squirm: Audits Exposed — The Secrets Your Marketing Doesn’t Want You to See.</p><p>Zoe Ashbridge and Leigh Buttrey peel back...

<p>In this episode of forank marketing, we dive into a refreshingly honest theme: Marketing: Lessons in Failures.</p><p><br>Zoe Ashbridge and Leigh Buttrey open up about the campaigns that didn’t go to plan — and why...

<p>In this episode of forank marketing, we dive into a powerful theme: impact marketing for charities and non-profits.</p><p>Zoe Ashbridge and Leigh Buttrey are joined by Tom Pratt, Director at Albert Road Consulting...

<p>In this episode of forank marketing, we unpack a hard truth: marketing isn’t linear.</p><p> </p><p>Zoe Ashbridge and Leigh Buttrey are joined by Chris Nightingale, Performance Marketing Specialist at Can-Do...

<p>In this episode of forank marketing, we tackle the big question: Hiring freelancers, Yay or Nay? Zoe Ashbridge and Leigh Buttrey are joined by special guest Louis Smith to unpack the pros and cons of working with...

<p>In this episode of forank marketing, we dive into SEO and PPC strategies that actually work for smaller businesses. From getting the basics right to smart budget allocation, Zoe Ashbridge and Leigh Buttrey share...

<p>Welcome to forank's latest podcast episode: Cracking the Code on B2B Attribution</p><p>Join Zoe and Leigh as they unpack one of B2B marketing’s toughest challenges: understanding what’s actually driving...

<p>Welcome to forank's latest podcast episode: The Future of Marketing & AI Search! Join Zoe and Leigh as they explore how AI is transforming the way people search—and what that means for marketers. From changes in user...

<p>Welcome to forank's latest podcast episode: Why Sales and Marketing Need to Align! Join Zoe and Leigh as they dive into one of the biggest challenges businesses face—getting sales and marketing teams on the same...

<p>Welcome to forank's latest podcast episode: Measuring Marketing Success! Join our hosts as they sit down with Kyle Rushton McGregor to dive into all things GA4, tracking, and analytics. From setting up accurate...