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Hosted by ICS-digital and ICS-translate · 🇺🇸 US · EN · 107 episodes
Established thought leaders with verified media credentials.
The ICS: Everything Digital podcast covers a wide range of digital marketing topics with a experts from global brands, academia and further afield. Across a range of industry sectors, topics span everything from SEO, digital PR and multilingual content, to building a career in digital, developing a team and more.Brought to you by ICS-digital and ICS-translate.
ICS-digital and ICS-translate hosts ICS Podcast: Everything Digital, a business show with 107 episodes published.
What do marketing strategies and summer holidays have in common? More than you’d think. In this episode, we’re joined by Carsten Lackner, Founder & CEO of Linelia, to unpack the essentials of modern marketing — and throw
An essential listen for marketing agency specialists as Legal & Creative founder Sharon Toerek speaks with ICS-digital's Martin Calvert about the legal aspects of creative agency work, the challenges of AI and the need t
The University of Birmingham's Dr Bissie Anderson joins us in this episode to discuss the future of digital journalism, the rise of misleading AI sources, why stories resonate and what communication students want from em
How can global food and drink brands place customers at the heart of their marketing plans? In this episode, Lactalis head of omnichannel Jason Simpson talks about all things customer, touching on NPD, AI search, retail
Affiliate marketing is full of dynamic brands and AffPapa Head of Marketing Anahit Hovhannisyan is at the heart of the industry. In this episode Anahit talks about the value of physical events in bringing digital busines
PRs, this one is for you. We're removing the filter and getting honest about the current state of play in PR and journalism by interviewing Dayna McAlpine, Deputy Editor of HuffPost UK. In this episode, no questions are
How do you market to someone who isn’t looking to buy — or even to engage? In this episode, Elliot Colburn from Samaritans joins us to talk about marketing without a product, and what it really takes to reach people in a
Ever wondered how to conduct a clinical trial to enhance your brands marketing strategy? In this episode, we step away from our usual discussions to explore a fascinating intersection of marketing and academia. We're joi
With a focus on authentic content, trust and search strategies that respond to customer intent, Fletchers Group Head of SEO & Content Charlotte Rennox discusses the essential SEO and content strategies legal sector organ
Martin Calvert is joined by Danielle Escaro, Content Marketing Manager at Oncrawl, to discuss 2026 technology content strategy. They cover working with external contributors, building an editorial workflow, the enduring
Travel marketing and customer experience at the forefront of this podcast featuring Rachel Bell, Sales and Marketing Director at Lake District Estates. With a focus on technology trends, long term vs reactive planning an
This episode is a deep dive into the ultra-competitive world of PR and content for iGaming affiliates. Eugene shares the lessons from his time at UEFA and how he's brought his commitment to quality sports journalism and
Ahead of ITB Berlin, ICS digital PR expert Grace Taylor-Clarke discusses the essential elements of PR for travel, tourism and hospitality brands. From building relationships with journalists,creative ideation and de-risk
Sitebulb marketing manager Jojo Furnival talks with ICS' Martin Calvert about 2026 SEO trends, tech SEO's role in AI visibility, the soft skills SEO professionals need to know and community-focused marketing in SaaS - a
Becoming a successful exporter takes ambition, tenacity and insight. In this episode Export Advisor Robin Hill shares his personal perspectives on the key elements of international growth, while outlining the resources a
Benjamin Houy joins Elena Bunbury to talk about his journey from building a B2C language-learning brand to launching a new AI-driven B2B venture. From helping millions learn French to helping PR professionals understand
Nedko Geshev and Danislav Gurbalov - the CCO and CMO of ActivTrades - discuss their approach to building a high performing marketing team, and working across content, business intelligence, SEO, AI, brand *and* experient
For apps, games, software and print, translated content must fit - literally and figuratively - the design. In this episode, ICS' Dan Rennie talks with Martin Calvert about desktop publishing in 2025 and best practice.
Finance and trading is one of the most dynamic - and challenging - sectors for SEO. In this episode, Plus500's Lior Schneider shares his insights on everything from SEO prioritisation and planning, to content, AI and the
Finance sector SEO is back on the agenda with this episode featuring Qonto SEO expert Sergi Jordan. This week, Martin and Sergi discuss SEO methodologies in highly regulated sectors, the role SEO can play in startup grow
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ICS Podcast: Everything Digital is hosted by ICS-digital and ICS-translate. The show is categorised under business (marketing) and has published 107 episodes.
ICS Podcast: Everything Digital has published 107 episodes.
ICS Podcast: Everything Digital regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of ICS Podcast: Everything Digital average 41 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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