ICS Podcast: Everything Digital

What do marketing strategies and summer holidays have in common? More than you’d think. In this episode, we’re joined by Carsten Lackner, Founder & CEO of Linelia, to unpack the essentials of modern marketing — and...

An essential listen for marketing agency specialists as Legal & Creative founder Sharon Toerek speaks with ICS-digital's Martin Calvert about the legal aspects of creative agency work, the challenges of AI and the need...

The University of Birmingham's Dr Bissie Anderson joins us in this episode to discuss the future of digital journalism, the rise of misleading AI sources, why stories resonate and what communication students want from...

How can global food and drink brands place customers at the heart of their marketing plans? In this episode, Lactalis head of omnichannel Jason Simpson talks about all things customer, touching on NPD, AI search, retail...

Affiliate marketing is full of dynamic brands and AffPapa Head of Marketing Anahit Hovhannisyan is at the heart of the industry. In this episode Anahit talks about the value of physical events in bringing digital...

PRs, this one is for you. We're removing the filter and getting honest about the current state of play in PR and journalism by interviewing Dayna McAlpine, Deputy Editor of HuffPost UK. In this episode, no questions are...

How do you market to someone who isn’t looking to buy — or even to engage? In this episode, Elliot Colburn from Samaritans joins us to talk about marketing without a product, and what it really takes to reach people in...

Ever wondered how to conduct a clinical trial to enhance your brands marketing strategy? In this episode, we step away from our usual discussions to explore a fascinating intersection of marketing and academia. We're...

With a focus on authentic content, trust and search strategies that respond to customer intent, Fletchers Group Head of SEO & Content Charlotte Rennox discusses the essential SEO and content strategies legal sector...

Martin Calvert is joined by Danielle Escaro, Content Marketing Manager at Oncrawl, to discuss 2026 technology content strategy. They cover working with external contributors, building an editorial workflow, the enduring...

Travel marketing and customer experience at the forefront of this podcast featuring Rachel Bell, Sales and Marketing Director at Lake District Estates. With a focus on technology trends, long term vs reactive planning...

This episode is a deep dive into the ultra-competitive world of PR and content for iGaming affiliates. Eugene shares the lessons from his time at UEFA and how he's brought his commitment to quality sports journalism and...

Ahead of ITB Berlin, ICS digital PR expert Grace Taylor-Clarke discusses the essential elements of PR for travel, tourism and hospitality brands. From building relationships with journalists,creative ideation and...

Sitebulb marketing manager Jojo Furnival talks with ICS' Martin Calvert about 2026 SEO trends, tech SEO's role in AI visibility, the soft skills SEO professionals need to know and community-focused marketing in SaaS - a...

Becoming a successful exporter takes ambition, tenacity and insight. In this episode Export Advisor Robin Hill shares his personal perspectives on the key elements of international growth, while outlining the resources...