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How Was I Supposed To Know That?

business · EN-US

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About this Podcast:

How Was I Supposed to Know That? is a business podcast hosted by Bernard A. Williams that helps entrepreneurs and business leaders avoid costly mistakes by learning from experienced professionals. Each episode explores legal, financial, operational, and growth-related topics through candid conversations, practical advice, and real-world lessons that every business owner wishes they had known sooner.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

29%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about How Was I Supposed To Know That?

What is How Was I Supposed To Know That? about?

How Was I Supposed to Know That? is a business podcast hosted by Bernard A. Williams that helps entrepreneurs and business leaders avoid costly mistakes by learning from experienced professionals. Each episode explores legal, financial, operational, and growth-related topics through candid conversations, practical advice, and real-world lessons that every business owner wishes they had known sooner.

What has How Was I Supposed To Know That? covered recently?

Recent episodes include "Are You Overpaying Property Taxes? Real Estate Tax Overassessment with Carlo Betts" (4 October 2026, 36 minutes), "Is Your Company Valuable Or Just Busy" (28 September 2026, 42 minutes), and "Your Vendor’s AI Can Create Liability For You" (21 September 2026, 34 minutes).

How often does How Was I Supposed To Know That? publish?

How Was I Supposed To Know That? publishes roughly weekly, with episodes averaging 37 minutes across 17 episodes.

How hard is it to get booked on How Was I Supposed To Know That??

Booking probability for How Was I Supposed To Know That? is 29%, and the host is rated Selective on guests. How Was I Supposed To Know That? requires a Pod Score of 80 or higher. How Was I Supposed To Know That?'s contact route on record: verified email.

Who should pitch How Was I Supposed To Know That??

The strongest fits for How Was I Supposed To Know That? are Business & Management Consulting and Law & Legal Services. How Was I Supposed To Know That? has a business audience.

About the host

How Was I Supposed To Know That? is a business podcast with 17 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • How Was I Supposed To Know That?

    Are You Overpaying Property Taxes? Real Estate Tax Overassessment with Carlo Betts

    Oct 4, 202636 min

    Most business owners put their real estate tax bill on autopay and never look at it again. Carlo Betts, founder of Rittenhouse Appraisals and Reduxx Group, says that habit is costing companies real money, and it is...

  • How Was I Supposed To Know That?

    Is Your Company Valuable Or Just Busy

    Sep 28, 202642 min

    We break down why “operational friction” quietly drains time, money, and leadership focus, even in companies that look successful on paper. We also lay out how clean processes, clear decision rights, and trustworthy...

  • How Was I Supposed To Know That?

    Your Vendor’s AI Can Create Liability For You

    Sep 21, 202634 min

    We sit down with technology transactions attorney Pooja Teckchandani to get practical about AI risk for entrepreneurs who are moving fast and shipping products. We break down what “AI” actually means, where liability...

  • How Was I Supposed To Know That?

    Succession Planning Starts The Day You Open

    Sep 14, 202642 min

    Your company shouldn’t depend on a single human being to survive a surprise. I sit down with Ivy Slater, CEO of SlaterSuccess.com and author of Best of the Best, to talk about what happens when business gets messy fast...

  • How Was I Supposed To Know That?

    Legacy-Proof Your Business

    Aug 20, 202642 min
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  • How Was I Supposed To Know That?

    HR Outsourcing & AI Hiring Risks with Tina Hamilton

    Jul 27, 202639 min

    Tina Hamilton, CEO and founder of myHR Partner, joins Bernard Williams to unpack HR outsourcing, the new hiring risks created by AI (including an all-AI reference-check scam), why employment disputes tend to be the most...

  • How Was I Supposed To Know That?

    Cass Bailey — Growth by Acquisition, M&A Communications & Buyer Due Diligence

    Jul 20, 202642 min

    On this episode of How Was I Supposed To Know That? , host Bernard A. Williams talks with Cass Bailey , CEO and founder of Slice Communications , a Philadelphia communications agency that helps high-risk and complex...

  • How Was I Supposed To Know That?

    Why You're Leaving Money on the Table — with Alex Hayes (Boost Pricing)

    Jul 13, 202632 min

    Small business owners obsess over revenue — but Alex Hayes, President of Boost Pricing, says that's exactly the trap. In this episode, Alex joins Bernard A. Williams, Esq of Company Counsel LLC to explain why "revenue...

  • How Was I Supposed To Know That?

    M&A Contracts Made Simple

    Jun 1, 202634 min

    Most founders think selling a company is about agreeing on a price. Then the documents show up, and suddenly the deal feels like a maze of acronyms, redlines, and “standard” clauses that don’t feel standard at all. We...

  • How Was I Supposed To Know That?

    The Emotional Side Of Selling A Business

    May 31, 202627 min

    Selling your business can be the proudest moment of your career and also one of the most emotionally complicated. We talk about the part founders rarely plan for: the identity shift, the protective instincts, and the...

  • How Was I Supposed To Know That?

    The Exit Mindset

    May 31, 202641 min

    Most founders say they want an exit. Far fewer talk honestly about the moment you realize your partners are no longer aligned, your lead pipeline is changing, and the business you built is quietly becoming harder to...

  • How Was I Supposed To Know That?

    Exit Planning For Small Business Owners

    May 31, 202637 min

    Most business owners work for years to build something valuable, then guess at what it’s worth when it’s finally time to sell. That guess can cost you real money. We sit down with business broker and M&A advisor Hitash...

  • How Was I Supposed To Know That?

    The Deal Gets Easier When The Owner Lets Go

    May 31, 202638 min

    A business can look wildly successful on the outside and still be “not ready” the moment you try to sell. We sit down to unpack the uncomfortable gap between what owners think buyers will pay for and what the market...

  • How Was I Supposed To Know That?

    Growth Marketing For A Higher Exit

    May 31, 202637 min

    If you’re aiming for a “happy exit” someday, you can’t rely on vibes, likes, or a handful of referrals and hope a buyer sees the same value you see. We sit down with Craig and Emilia Andrews of Beholder Agency to unpack...

  • How Was I Supposed To Know That?

    How To Value A Small Business Before You Buy

    May 31, 202637 min

    Most small business owners dream about the day they sell, but the market doesn’t care about dreams. A company is only valuable if it can be verified, financed, and operated without the founder holding everything...

  • How Was I Supposed To Know That?

    A Business Valuation Starts Every Serious Deal

    May 31, 202634 min

    The fastest way to lose leverage in an acquisition talk is to walk in with a fuzzy idea of what your business is worth. We sit down with forensic accountant Allie Aldrich of Turning Numbers to get practical about...

  • How Was I Supposed To Know That?

    The Quiet Work That Maximizes Your Exit Value

    Mar 25, 202628 min

    Ready to sell your business without leaving money on the table or inviting a post-closing headache? We break down due diligence in plain English and show how early preparation turns chaos into clarity, protects your...

Recent guests

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