The Business Growth Podcast

Ethan Bull is the president and co-founder of ProAssisting, a fractional executive assistant firm he runs with his wife Stephanie, both former high-level EAs who supported CEOs at companies like J.Crew and USA Films. In...

Lucas Meadowcroft is the co-founder and CEO of CROFTI, an AI automation firm working mostly in construction and manufacturing. In this episode he talks about building one of the earliest AI platforms a decade ago, years...

Richard Triggs runs Arete Executive, a retained executive search firm based in Brisbane that headhunts white collar executives across Australia. In this episode he breaks down performance-based hiring, a method built on...

Ed Siragusa runs Succentrix Business Advisors, a CFO and tax planning firm that also handles accounting, bookkeeping, and payroll for small business owners. In this episode he walks through the structural mistakes he...

Most fractional firms live and die by referrals. Chelsie, VP of Business Development at CFO Share, flipped that ratio: about 75% of her clients now come from paid advertising, only 25% from referrals. In this episode...

Most business owners can tell you how many deals they closed. Very few can tell you where the money actually went. Christina Gutierrez, COO and CFO of Simple CFO Solutions, sees that gap constantly, especially with the...

Most businesses think more sales means more money. Leandro, fractional CFO at Eightx, has seen plenty of proof that's not true. In this episode, he walks through a client that was doing $5 million a year in revenue and...

Most fractional executive firms live and die by referrals. Melissa Franks, founder of OnCall COO, built hers the opposite way, and it's working. In this episode, Melissa breaks down why fractional COO work is still so...

In a high-touch service business, growth breaks when the owner has to remember every conversation, follow-up, and next step. That problem shows up long before the firm runs out of demand. It shows up when client work...

Most firms treat AI implementation as a software decision. The real constraint is governance. Once AI starts influencing contracts, client work, internal decisions, or sensitive data, efficiency is no longer the only...

AI can speed up finance work, but it still cannot take responsibility for the judgment behind it. Financial models, reporting, analysis, and forecasting can all move faster with AI. The risk is assuming faster output...

Most firms treat AI as another productivity tool. The bigger shift is deciding which work still needs a person and which work should be handled by systems and agents. Jenna Pipchuk from Big Geo is building a growth...

<p>In e-commerce, growth can look healthy while the business is quietly running out of room.<br /></p><p>Inventory gets too heavy. Fixed costs creep up. Marketing spend gets pulled back even when the returns are there...

<p>In a lot of family-run businesses, the problems are not obvious at first.<br /></p><p>People trust each other. Everyone knows the history. Decisions happen quickly because the business still feels personal.<br...

<p>Growth is not always a sales problem.<br /></p><p>Sometimes demand is already there. The real constraint is whether the business can deliver without lowering quality, overloading the team, or putting unprepared...