Loading…
Hosted by Gini Dietrich · 🇺🇸 US · EN · 403 episodes
Established thought leaders with verified media credentials.
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
Gini Dietrich hosts The Spin Sucks Podcast with Gini Dietrich, a business show with 403 episodes published.
HubSpot lost roughly 75% of its blog traffic to AI search—and grew revenue 19% anyway. Everyone wrote the obituary for content marketing, but the traffic that died was the content HubSpot never had the right to own, and
Your buyers are asking their AI tool of choice who to trust—and if AI doesn't cite you, you don't exist. Communicators missed SEO once because it felt "too technical," and the Lippincott data says we're on track to repea
A new Lippincott study says only 28% of CMOs feel they have real influence in their organization—and your CEO has probably already seen it. Most people blame short-term thinking, but Gini Dietrich argues that the real pr
You understand the PESO Model®, so why does it still feel like a pile of tactics instead of a system that runs? In this episode, Gini Dietrich takes you inside the PESO Model Certification® she tore down and rebuilt—what
A cartoon pig ran one of the most integrated campaigns I've seen in years—and it still leaves the most important question unanswered. In this week’s Spin Sucks podcast episode, I run the Peppa Pig pregnancy campaign thro
Google just announced the biggest change to Search in more than 25 years, and your CMO is about to ask if you're on top of it. You probably are — but the work doesn't have a name your leadership recognizes. On this week’
In the second of the monthly PESO Model® Diagnostic series, Gini Dietrich diagnoses the operating system behind Liquid Death, the rare brand sitting at Stage 5 / Leadership on the PESO Maturity Ladder, where the operatin
The PESO Model® has six stages of maturity—and the data says 91% of communications teams are stuck in the bottom half of the ladder. In this episode, Gini walks through the six stages (Foundation, Pilot, Scale, Systemize
After 18 months of AI-assisted repurposing, most communications teams are quietly producing weaker, more generic content than they were producing two years ago. The leverage is real. The dilution is real, too. In this ep
After 12 years and several refreshes, the PESO Model® has a new graphic — and Gini is drawing the line between free use and theft. In this episode, she discusses what changed, what the four outcomes (Authority, Credibili
Budweiser won USA Today's Ad Meter for the 10th time—and while everyone was arguing Monday morning about the Clydesdale, the bald eagle, and whether "American Icons" was AI-assisted, the real story wasn't 60 seconds of c
Earned media is still one of the most powerful credibility signals you can get, but in today’s AI-shaped market, a single hit is no longer enough. In this episode, Gini Dietrich explores visibility engineering, why disco
In this week’s Spin Sucks episode, Gini Dietrich explores why publishing more content is not enough to build authority in an AI-shaped market. Instead, the brands that win are the ones with clear positioning, consistent
Women are on the front line of AI disruption, especially in communications, marketing, content, and other roles built on critical thinking, writing, and judgment. In this episode, Gini Dietrich unpacks Alex Karp’s commen
On this week’s Spin Sucks podcast episode, Gini Dietrich explores how hustle culture trained us to confuse keeping up with actually understanding, why the performance of consumption is not the same thing as thinking, and
The PESO Model® did not become less relevant because of AI—it became more necessary. In this episode, Gini Dietrich breaks down how AI exposed the flaws in disconnected marketing and why modern paid, earned, shared, and
Measurement isn’t math. It’s storytelling with numbers—and in a PESO Model® operating system, it’s how you prove what changed (not what you did). In this Spin Sucks episode, Gini Dietrich breaks measurement down for mark
Running the PESO Model®as separate tactics creates noise, not momentum. In this episode, Gini Dietrich shares what PESO Model integration really is: repeatable decisions, a stop list that prevents chaos, and a one-page i
In this episode of the Spin Sucks podcast, Gini Dietrich resets what shared and paid are actually for inside the PESO Model® operating system. She covers why these two areas feel like chaos, how to define “proven signals
In this episode, Gini Dietrich unpacks the visibility engine: Owned and Earned media working together. Owned is your home base—structured expertise built on defendable themes, repeatable authority anchors, and proof. Ear
Detected from recent episode content. Sponsor presence is a real signal of listener purchasing power and show monetisation.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
The Spin Sucks Podcast with Gini Dietrich has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
The Spin Sucks Podcast with Gini Dietrich is hosted by Gini Dietrich. The show is categorised under business (careers) and has published 403 episodes.
The Spin Sucks Podcast with Gini Dietrich has published 403 episodes.
The Spin Sucks Podcast with Gini Dietrich regularly covers business, careers. It sits in the business category, with a careers focus.
The Spin Sucks Podcast with Gini Dietrich is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Spin Sucks Podcast with Gini Dietrich hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Spin Sucks Podcast with Gini Dietrich average 18 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Spin Sucks Podcast with Gini Dietrich's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 3 days ago.