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Hosted by Let · 🇺🇸 US · EN · 172 episodes
Established thought leaders with verified media credentials.
Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives. labmarcel.substack.com
Let hosts Let's talk branding, a business show with 172 episodes published.
![[Exclusive screening] Buckle Up Briefing #9: The future of branding keynote. episode artwork](https://substackcdn.com/feed/podcast/1011558/post/178062442/864148ba4a9e124326c20d905da3c9f2.jpg)
Before I take the stage at the Tectonic conference tomorrow, I wanted to share this with you first: a sneak peek of my new keynote on the future of branding. It’s a look at how I see brands evolving in the age of generat
Recently, I got caught in a bit of a storm. People on YouTube got angry about the use of AI footage in my recent documentary on brand mascots. “AI slop! I’m not watching this stuff!” It got me wondering (some great comme
In this episode, Dan Salkey is back on the show to talk about their latest research paper called ‘Entertain or Die’. This is the second round and this time Dan shares some new insights on how to actually build an enterta
Hey everyone! Super happy to kick off a new season with more brand-building legends and insights. In this conversation, I chat with Damian Borchok, Managing Director of Koto for the Asia Pacific region. A conversation sp
In this episode, we have a good (loyal?) friend of the show back for a second round: John Lyons. Important links * John on LinkedIn * John’s new YouTube show ‘Bin Juice’ This is a public episode. If you would like to dis
Show notes * John on LinkedIn * John’s Substack and other links Summary * John shares his journey from advertising to consulting, focusing on practical outcomes rather than marketing politics. * He highlights the common
Show notes * Adam’s agency Thinkerbell * Adam’s book: Stop listening to the customer Summary * Adam Ferrier challenges the idea of being "customer-obsessed," arguing that brands lose their identity by focusing too much o
Here are the key takeaways from the podcast: * Effectiveness in marketing: It's about ensuring that marketing efforts, particularly advertising, achieve their intended goals, whether that's awareness, behavior change, or
As a brand designer, Austin experienced a similar journey to mine, he learned about the power of brand strategy and started offering it to clients. Things were great. But on that journey towards becoming a strategist, he
Discover the 5 key brand religions, their core beliefs, and how they can apply to your brand. Important links * Download the white paper to take a deep dive into the 5 brand religions * Kristof on LinkedIn * The episode
Discover the captivating marketing story of Ritchie, a Belgian lemonade brand built from strong marketing principles by entrepreneur/marketer Jan Verlinden (ex Pepsi-co). Learn how Jan leverages his experience at big bra
A deep dive into the problematic state of online advertising, from its lack of effectiveness to its societal impacts. Show notes * Find ‘Adscam’ + the free ebooks on Bob’s website * Bob on LinkedIn Creative business comp
A deep dive into brand architecture and how to use it to strengthen your brand positioning Show notes * Felicia on LinkedIn * The Morningstar case study by Creative business company Brand strategy course Activate your st
In this episode, we discover the power of ‘associative attention’, a framework developed by Max Stricker and Samuel Brealey. It zooms in on the importance of not only getting attention but the right type of attention thr
Discover what it takes to be a leader in brand for a large B2B tech company. Show notes * Gwen on LinkedIn * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. Brand
Show notes * The multiplayer brand slidedeck * Zoe on LinkedIn * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. Brand strategy course Activate your strategic brai
Show notes: * Article on Brand difference and pricing power * Dom Boyd on LinkedIn * BrandZ index * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. Brand strategy
How brands can create an unfair creative advantage. Show notes * Discover the full paper here. * Dan Salkey on LinkedIn. * This episode is sponsored by Creative business company. Find your free no-bs brand-building guide
Show notes * Professor Pauwels on LinkedIn * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here Brand strategy course Activate your strategic brain and level up your c
Show notes * Bart on LinkedIn * Bart’s new venture: I know a guy Key Takeaways * Understanding client problems and formulating them better than the clients themselves is crucial in agency-client relationships. * The bala
Joe Burns
Group Strategy Director, Quality Meats · Creative Quality Meats
1 appearance on this show
John Lyons
award-winning marketing leader and fractional CMO · The West Hartford Republican Town Caucus
1 appearance on this show
John James
co-founder and original lead singer of Newsboys · Navajo Nation Gaming Enterprise
1 appearance on this show
Adam Ferrier
Founder · Thinkerbell
1 appearance on this show
Bob Hoffman
legendary ad man, best-selling author, industry’s leading contrarian · The Ad Contrarian
1 appearance on this show
Damian Borchok
Koto
1 appearance on this show
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Let's talk branding is hosted by Let. The show is categorised under business (marketing) and has published 172 episodes.
Let's talk branding has published 172 episodes.
Let's talk branding regularly covers business, marketing, arts. It sits in the business category, with a marketing focus.
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