business
Hosted by Jaci Russo · business · EN-US
The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.
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Contact path
Public web form
Booking probability
35%
Guest openness
Selective
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Signup to Generate a PitchThe He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience.
He Said, She Said: Razor Branding™ Podcast is hosted by Jaci Russo. The show has published 282 episodes to date.
Recent episodes include "Beyond Inbound w/ Lindsey Thiele" (21 October 2026, 44 minutes), "Marketing the Machines w/ Jon Star" (7 October 2026, 56 minutes), and "Betting on Yourself: Building a Fractional CMO Practice w/ Michelle Krier" (30 September 2026, 52 minutes).
He Said, She Said: Razor Branding™ Podcast publishes roughly weekly, with episodes averaging 49 minutes across 282 episodes.
Booking probability for He Said, She Said: Razor Branding™ Podcast is 35%, and the host is rated Selective on guests. He Said, She Said: Razor Branding™ Podcast requires a Pod Score of 80 or higher. He Said, She Said: Razor Branding™ Podcast's contact route on record: public web form.
The strongest fits for He Said, She Said: Razor Branding™ Podcast are Marketing, Advertising & PR. He Said, She Said: Razor Branding™ Podcast has a business audience.
Jaci Russo hosts He Said, She Said: Razor Branding™ Podcast, a business podcast with 282 episodes published.
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He Said, She Said: Razor Branding™ Podcast
What do you do when you’re hired as a company’s very first CMO, and the entire business has been fed by Google Ads and inbound calls? For Lindsey Thiele , the answer was to become a pay-per-click expert...
He Said, She Said: Razor Branding™ Podcast
What does it take to convince a room full of salespeople who love their paper brochures that marketing can actually drive revenue? For Jon Star , Director of Marketing at Methods Machine Tools , it took hard-won proof...
He Said, She Said: Razor Branding™ Podcast
In February, her role was eliminated. By March, she’d filed her LLC. By the end of May, she’d landed her first client. That’s the timeline Michelle Krier walks us through in this episode – and...
He Said, She Said: Razor Branding™ Podcast
Most banks say they’re community-focused. Altabank had to prove it by tearing down the names people trusted most. In this episode of He Said, She Said: Razor Branding™ , Jaci and Michael sit down with Stan...
He Said, She Said: Razor Branding™ Podcast
Kicking Off Year 10 In IT services, everyone says the same thing. We’ll handle your tech. We’ll keep you safe. We’ll be there when you need us. So how do you build a brand that actually means something...
He Said, She Said: Razor Branding™ Podcast
Most B2B marketers think branding is a logo and a tagline. Erik Koenig thinks it’s a line on the floor left by a robot. And that instinct is exactly what separates a trusted brand from another systems integrator...
He Said, She Said: Razor Branding™ Podcast
Most mortgage companies compete on rate. Chelsea Vonder Haar competes on relationship. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael talk with Chelsea Vonder Haar, the first-ever Chief...
He Said, She Said: Razor Branding™ Podcast
In B2B marketing, the biggest challenge isn’t always budget or bandwidth – it’s standing out in a market where every competitor looks, sounds, and says the same thing. In this episode, Jaci and Michael...
He Said, She Said: Razor Branding™ Podcast
What does it take to walk away from a name your organization has carried for over 160 years – and replace it with something no one has ever heard? For Jeff McCarthy , SVP and Marketing Director at Bank Five Nine...
He Said, She Said: Razor Branding™ Podcast
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael sit down with Wendy Gugora , Director of Marketing at Prairie Capital Advisors , to talk about what it really takes to market a...
He Said, She Said: Razor Branding™ Podcast
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Danielle Dobbs , First Vice President of Marketing and brand positioning expert, to talk about what it really takes to...
He Said, She Said: Razor Branding™ Podcast
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Bryce McCuin , Director of Marketing at BankSouth , to talk about what it really takes to build an authentic brand inside...
He Said, She Said: Razor Branding™ Podcast
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Heather Johnson , marketing leader at TIE Industrial, to talk about what it really takes to build a performance-driven...
He Said, She Said: Razor Branding™ Podcast
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Andy Weiss , CMO and marketing strategist, to talk about why the playbooks that got us here will not get us where we need...
He Said, She Said: Razor Branding™ Podcast
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael sit down with Juliana Pereira , marketing consultant and fractional CMO, to talk about what B2B brands are getting wrong and what they...
He Said, She Said: Razor Branding™ Podcast
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael sit down with Michelle Herl , Vice President of Marketing at SOR Controls Group , to talk about what it really takes to build a...
He Said, She Said: Razor Branding™ Podcast
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with William McLaughlin , Director of Marketing at McNees Wallace & Nurick LLC and founder of the BD Roundtable, to talk...
He Said, She Said: Razor Branding™ Podcast
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Laurie Leer of SingerLewak to talk about what it really takes to manage and grow a brand across multiple locations with a...
He Said, She Said: Razor Branding™ Podcast
In this episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Howard Kelly , Director of Marketing at S&S Cycle — a Wisconsin-based manufacturer that has been making...
He Said, She Said: Razor Branding™ Podcast
In this episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Chanelle Yarber , a marketing strategist, agency owner, and in-house marketer at First United Bank who has spent over two...
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