He Said, She Said: Razor Branding™ Podcast

The He Said, She Said, Razor Branding Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.

He Said, She Said: Razor Branding™ Podcast is a education podcast hosted by Jaci Russo, with 10 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jaci Russo hosts He Said, She Said: Razor Branding™ Podcast, a education show with 10 episodes published.

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  He Said, She Said: Razor Branding™ Podcast

  B2C Thinking in a B2B World. It Works. W/ Erik Koenig

  Jul 16, 202657 min

  Most B2B marketers think branding is a logo and a tagline. Erik Koenig thinks it’s a line on the floor left by a robot. And that instinct is exactly what separates a trusted brand from another systems integrator in a sea of sameness. In this episode of He Said, She Said: Razor Branding™, Jaci and […] The post B2C Thinking in a B2B World. It Works. W/ Erik Koenig appeared first on brandRUSSO .

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  He Said, She Said: Razor Branding™ Podcast

  Breaking Through the B2B Noise w/ Joya Scarlata

  Jun 25, 202643 min

  In B2B marketing, the biggest challenge isn’t always budget or bandwidth – it’s standing out in a market where every competitor looks, sounds, and says the same thing. In this episode, Jaci and Michael sit down with Joya Scarlata, Director of Marketing at InterraIT, a B2B IT services firm serving clients across industries from automotive […] The post Breaking Through the B2B Noise w/ Joya Scarlata appeared first on brandRUSSO .

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  He Said, She Said: Razor Branding™ Podcast

  From First to Five Nine: Rebranding with Purpose w/ Jeff McCarthy

  Jun 18, 202652 min

  What does it take to walk away from a name your organization has carried for over 160 years – and replace it with something no one has ever heard? For Jeff McCarthy, SVP and Marketing Director at Bank Five Nine, it took research, courage, a tight-knit team, and an unwavering commitment to standing out in […] The post From First to Five Nine: Rebranding with Purpose w/ Jeff McCarthy appeared first on brandRUSSO .

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  He Said, She Said: Razor Branding™ Podcast

  Thought Leadership as a Growth Strategy W/ Wendy Gugora

  Jun 11, 202652 min

  In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Wendy Gugora, Director of Marketing at Prairie Capital Advisors, to talk about what it really takes to market a boutique investment banking firm in a space where the service is deeply personal, the sales cycle is long, […] The post Thought Leadership as a Growth Strategy W/ Wendy Gugora appeared first on brandRUSSO .

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  He Said, She Said: Razor Branding™ Podcast

  Strategy Before Tactics – Building Marketing That Actually Works W/ Danielle Dobbs

  Jun 4, 202648 minS0

  <p></p> <p>In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Danielle Dobbs, First Vice President of Marketing and brand positioning expert, to talk about what it really takes to build marketing that works when budgets are limited, audiences are distracted, and the temptation to skip strategy and […]</p> <p>The post Strategy Before Tactics – Building Marketing That Actually Works W/ Danielle Dobbs appeared first on brandRUSSO.</p>

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Recent guests on He Said, She Said: Razor Branding™ Podcast. Study who booked and why before you pitch.

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