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Hosted by Unknown Host · 🇺🇸 US · EN · 85 episodes
Established thought leaders with verified media credentials.
Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don't need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Google Ads campaigns. Each episode dives into the core strategies behind effective Google Ads—the "why" behind the "how." Sarah will tackle the most common questions, uncover proven techniques, and help you think like a pro. From setting up your first campaign to understanding what's really working, this podcast is designed to give you the confidence to run your own ads and achieve real results.
Unknown Host hosts Google Ads Strategy Hub, a business show with 85 episodes published.
Sarah Stemen consults on Google Ads accounts, providing second looks, building accounts from scratch, and training companies to manage their own accounts. She discusses the misconception of the time it takes to manage a
The conversation revolves around the speaker's unscripted episode discussing her YouTube channel and its connection to marketing. She shares insights on the success of her small channel and the importance of micro signal
Google Ads is making changes to the language targeting setting, which will impact ad eligibility, ad copy matching, and budget spending. The update introduces AI-based prioritization and removes manual language settings,
Sarah Stemen shares insights from her experience at BMW Financial Services and discusses the behavior of people in different contexts, as well as the use of broad match in Google Ads. She also outlines her consulting ser
The Google ads industry is undergoing a significant transformation, empowering business owners and reshaping the power dynamics. This shift is disrupting the traditional agency model and empowering business owners to thi
The conversation delves into the rise of AI in Google Ads, the appeal of AI over expert advice, services for business owners, challenges with agency models, expert communication and approachability, and empowerment and t
Sarah Stemen discusses the origin of her business messaging and the philosophy behind her coaching approach. She also shares insights into her content creation process and the reasons behind her shift in social media str
Sarah Stemen shares her personal experience of balancing work and family, dealing with creative fatigue, and overcoming perfectionism in Google Ads. She emphasizes the importance of meeting clients where they are and ada
The conversation explores the role of AI in marketing, emphasizing its value as a tool rather than a replacement for human judgment. It also highlights the importance of reading human microsignals for successful marketin
Almost three years into running my Google Ads consulting business independently, here's what I'd actually go back and tell myself — and most of it has nothing to do with Google Ads. If you're a small business owner runni
The conversation delves into the overwhelming nature of the Google Ads interface, the impact of micro changes on performance, the mechanics of the Google Ads industry, the traps and risks in Google Ads management, breaki
Frustration with Google Ads matching is at an all-time high due to changes in Google's algorithm and semantic matching. The speaker recommends a thematic signal strategy to regain control over ad campaigns and improve pe
The conversation explores a strategic approach to Google Ads, focusing on high-level marketing and strategy. It delves into the impact of AI on marketing, the application of first principles of thinking, macro strategy,
The conversation delves into the journey of starting a YouTube channel, switching to writing, building a blog, analyzing YouTube content performance, gaining insights from content performance, understanding diagnostic in
Sarah Stemen shares her experience of returning from a hectic week and feeling drained and overwhelmed. She expresses frustration with Google search results and discusses the impact of AI on Google Ads. Sarah also shares
The conversation with Sarah emphasizes the importance of a data-driven approach and collaborative decision-making in Google Ads management. It delves into the significance of quality over quantity, the need for deep conv
The conversation explores the intersection of data and humanity in marketing, emphasizing the importance of understanding the human element within the data-driven landscape. It also delves into the success of businesses
The conversation covers the importance of building trust with customers when selling expensive products and the use of microconversions in ad campaigns to achieve this. Takeaways Building trust with customers Using micro
The conversation delves into the challenges of trusting Google Ads data, addressing overreporting, factors influencing data trust, attribution challenges, the role of a Google Ads coach, business impact, and the art and
The conversation explores the impact of AI on landing page optimization and the shift from traditional strategies to AI-friendly approaches. It delves into feeding the algorithm invisible context, moving from features to
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Google Ads Strategy Hub is hosted by Unknown Host. The show is categorised under Business and has published 85 episodes.
Google Ads Strategy Hub has published 85 episodes.
Google Ads Strategy Hub regularly covers Business. It sits in the Business category.
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Episodes of Google Ads Strategy Hub average 11 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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