Hosted by Unknown Host · 🇺🇸 US · EN · 60 episodes
Established thought leaders with verified media credentials.
Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don't need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Google Ads campaigns. Each episode dives into the core strategies behind effective Google Ads—the "why" behind the "how." Sarah will tackle the most common questions, uncover proven techniques, and help you think like a pro. From setting up your first campaign to understanding what's really working, this podcast is designed to give you the confidence to run your own ads and achieve real results.
Unknown Host hosts Google Ads Strategy Hub, a business show with 60 episodes published.
Sarah Stemen shares her personal experience of finding clarity in a noisy environment and relates it to the challenges faced by business owners managing their own Google Ads. She emphasizes the impact of noise and distra
The conversation explores the role of AI in decision-making and marketing, highlighting its impact on content creation, marketing strategies, and Google Ads. It emphasizes the importance of the human touch in marketing a
Sarah Stemen conducts a self-audit using AI to explore her professional profile, industry recognition, critique of traditional agency models, thought leadership, public speaking, agency dependency, data ownership, bloggi
The conversation covers the topics of understanding ghost clicks, giving instructions to Google, the impact of smart AI on ads, strategic use of AI and expertise in Google Ads. It also delves into the optimization of Goo
The conversation delves into the introduction and understanding of Universal Cart, its features, Google's strategy, and the impact on small businesses. It also explores the failure modes for small businesses, Google's ne
Sarah shares her unscripted musings over a Starbucks coffee, reflecting on her morning plans, conference schedule, and keynote takeaways. She discusses AI, SEO insights, brand visibility, content relevance, and the impac
The conversation at SMX focused on networking, industry conversations, and insightful mastermind sessions. Topics included predictive PPC, beta testing, YouTube, and back to basics in marketing. The mood of the conferenc
The conversation delves into the speaker's YouTube journey, the challenges of content creation, and the changing landscape of Google Ads. It explores the speaker's experience with YouTube, the difficulties of creating co
Sarah Stemen shares her unscripted experience at the SMX conference in Boston, discussing her arrival, community engagement, mastermind presentation, conference experience, writing and content creation, exploring Boston,
The conversation delves into the challenges of keeping up with Google Ads updates and the intentional confusion created by the industry. It emphasizes the shift from execution to measurement, the importance of data purit
Google's Business Agent for Leads is a transformative tool that addresses the challenges in lead generation and paves the way for a new era of search advertising. It aims to standardize lead qualification, reduce sales f
The conversation covers the challenges of industry noise and scams, the nature of Google Marketing Live and its intended audience, insights from the event, the impact of easier execution and harder strategy, significant
content type Solo primary goal Educational summary Sarah Stemen shares the latest updates from GML, focusing on Google's new ad formats in AI mode and AI Brief, explaining how these innovations can help marketers meet us
Sarah Stemen discusses the death of the discount and the importance of a value-first approach in paid search strategy. She emphasizes the shift from a sales and discount flywheel to a trust economy, highlighting the sign
The conversation explores the shift from keyword precision to a predictive model in Google Ads. It discusses the failure of traditional strategies, evidence of the predictive model, impact on bidding, and the need for ad
The conversation delves into the impact of AI on marketing, highlighting the collapse of the traditional marketing funnel and the need for brands to be clear, differentiated, and diagnosable in the AI world. It also expl
The video explores the concept of audience signals, emphasizing their role as directional clues for the algorithm and their significance for small businesses. It delves into the types of audience signals, the loss of tac
This podcast episode provides a math-driven approach to budgeting for Google Ads, addressing the challenge of determining the right budget and understanding the minimum viable budget required for Google Ads success. The
Summary In this conversation, Sarah Stemen discusses the significant changes in Google Ads and PPC strategies for 2025, emphasizing the role of AI and new features that enhance transparency and performance measurement. S
Summary In this episode, Sarah Stemen explores the use of AI tools like Gemini in creating Google Ads campaigns, particularly for luxury cookware. She critiques the recommendations provided by Gemini, emphasizing the imp
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Google Ads Strategy Hub is hosted by Unknown Host. The show is categorised under Business and has published 60 episodes.
Google Ads Strategy Hub has published 60 episodes.
Google Ads Strategy Hub regularly covers Business. It sits in the Business category.
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Episodes of Google Ads Strategy Hub average 14 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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