Google Ads Strategy Hub

In this conversation, Sarah Stemen discusses the challenges of navigating Google Ads advice found online, emphasizing the importance of context and tailored coaching. She highlights how differing perspectives and the...

In this conversation, Sarah Stemen discusses Google's new channel prioritization and budget allocation features, highlighting their implications for advertisers. She provides insights into how these changes will affect...

In this conversation, Sarah Stemen discusses the best practices for managing Google Ads while on vacation. She emphasizes the importance of pausing ads instead of lowering budgets to maintain campaign performance...

In this conversation, Sarah Stemen discusses the role of a PPC coach, particularly in the context of Google Ads, and highlights the importance of personalized coaching over traditional agency management. She emphasizes...

Are skyrocketing Cost Per Clicks (CPCs) from $60 to $250+ making you second-guess your Google Ads strategy? When a single click costs more than the immediate margin on a job, it’s easy to panic or swing too far in the...

In this conversation, Sarah Stemen discusses the implications of moving away from the Google Ads interface towards AI-driven management, referencing an article by Fred from Optimizer. She explores the potential benefits...

In this conversation, Sarah Stemen discusses effective strategies for converting Google Ads clicks into paying clients, emphasizing the importance of understanding the backend processes of a business and optimizing...

In this conversation, Sarah Stemen discusses the challenges of conducting a Google Ads audit for a B2B client facing data starvation. She emphasizes the importance of understanding account performance, analyzing change...

Is paying a monthly retainer for Google Ads management actually hurting your business? In this video, 17-year Google Ads expert Sarah Stemen pulls back the curtain on traditional agency account management. Learn why...

Sarah Stemen specializes in Google Ads and offers services such as audit, coaching calls, and build and train. She emphasizes the importance of contextualizing the second look service and the value of being a neutral...

The conversation delves into the systemic issues within agencies, the value of new perspectives in PPC, challenges faced by employees in agencies, red flags in agency recruitment, white labeling and client...

The conversation gets into the challenges of performance marketing, client expectations, and the impact of industry burnout. It explores the pressure of performance marketing, the reality of client expectations, the...

The conversation discusses the common experience of Google Ads accounts performing worse before improving after fixing tracking problems. It emphasizes the importance of patience, accurate data, and strategic...

Sarah Stemen addresses the issue of embarrassment in Google Ads account setup and performance. She reassures clients that there is nothing to be embarrassed about and provides insights into the context of account...

The conversation discusses the misleading nature of Google Ads reporting and the need for a mindset shift in understanding marketing metrics. It emphasizes the importance of accurate reporting and transparent...