Future Proof Mzansi

<p>In this episode we’re chatting to Dean Oelschig, Managing Partner at Halo, the Grand Effie-award-winning agency behind Pineapple Insurance. The episode centres around Out of Home (OOH) advertising, but focuses on why...

<p>In this episode we wanted to talk about township marketing but our guest very quickly expressed his frustration with the term. We’re joined by Donald Mokgale, MD of MoyaApp, Director of Hibirism, and co-author of...

<p>In this episode of Future Proof Mzansi, we chat to Julie-Anne Walsh, CMO of South Africa’s leading e-commerce platform, Takealot.com. The discussion revolves around the critical role of customer experience in brand...

<p>World Consumer Rights Day takes place on 15 March, and the theme for 2025 is ‘a just transition to sustainable lifestyles’. This year the focus is on how it's essential that sustainable and healthy choices for...

<p>In our season three premiere, Sena and Stacy are joined by Paulo Dias, Head of Audio Innovation at Ultimate Media and co-founder of the South African Podcasters Guild, to discuss the local podcasting landscape...

<p>In this episode Stacy and Sena delve into the critical subject of diversity, equity, and inclusion (DEI), drawing insights from Kantar's Brand Inclusion Index. They’re joined by Zinzi Mgolodela, Director of Corporate...

<p>In this episode of Future Proof Mzansi, hosts Natalie and Sena discuss how South Africans are finding creative ways to make their money go further, particularly in light of rising costs of living. They explore the...

<p>In this episode Sena is joined by her colleague Tesh to hear from Brent Lindeque, one of South Africa’s most loved influencers. Before diving into the importance of influencer marketing, Brent tells our hosts all...

<p>In this episode we’re tackling artificial intelligence - a huge topic at the moment. Our guest is Riaan van Wyk, a creative director at Ogilvy South Africa, and we’re chatting about the use of AI in marketing and...

<p>In this episode, Sena teams up with Kantar’s Natalie Otte to address the important topic of sustainability. They’re joined by two guests from HEINEKEN Beverages, to discuss the role that marketing plays in future...

<p>In our season two premiere we chat to a brand manager at one of South Africa’s most loved brands, KFC. Dr Mikaela de Villiers leads their delivery portfolio, one of the fastest growing digital channels in the...

<p>In this episode we turn our attention to Gen Z - the digital-first generation that many marketers are still learning to connect with. Stacy and Sena chat to Anesu Malisa, Samsung Africa’s Gen Z Marketing Lead, and...

<p>In this episode Stacy and Sena chat about all things digital - specifically what goes into creating viral, award-winning campaigns. They’re joined in studio by Mike Sharman, the founder and chief creative officer of...

<p>Load shedding may be temporarily suspended but it’s only a matter of time until it once again rears its ugly head. In this episode of Future Proof Mzansi, Sena and Stacy discuss the ever present struggle of getting...

<p>In this episode we take a trip down memory lane and look at the South African ‘ads that made us’. We’re joined in the virtual studio by Saiesh Ajudhiya, Kantar South Africa’s Head of Media and Creative to discuss...