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Brand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve. Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day. Hosted by Sonia Thompson, Inclusive Growth and Customer Experience Strategist, the show breaks down how modern brands drive sustainable growth by designing frictionless customer journeys, building trust with identity-rich growth communities, and adapting to changing consumer expectations with clarity and confidence. Each week, you’ll hear practical insights, real brand examples, and candid conversations with marketing leaders and subject-matter experts on: Brand strategy that fuels long-term business growth in the age of modern marketing Custome
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Booking probability
36%
Guest openness
Selective
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Signup to Generate a PitchBrand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve. Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day.
Recent episodes include "239. This Type of Content Turns More Prospects Into Customers" (29 October 2026, 27 minutes), "238. Why Your Ideal Customers May Not Trust Your Marketing Promises (And What to Do About It)" (22 October 2026, 23 minutes), and "When Are Brands Responsible for What Others Say?" (15 October 2026, 13 minutes).
Frictionless Growth Marketing publishes roughly weekly, with episodes averaging 17 minutes across 239 episodes.
Booking probability for Frictionless Growth Marketing is 36%, and the host is rated Selective on guests. Frictionless Growth Marketing requires a Pod Score of 80 or higher. Frictionless Growth Marketing's contact route on record: verified email.
The strongest fits for Frictionless Growth Marketing are Marketing, Advertising & PR. Frictionless Growth Marketing has a business audience.
Frictionless Growth Marketing is a business podcast with 239 episodes published.
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Frictionless Growth Marketing
You're already investing in customer acquisition. But what if some of your ideal customers aren't converting because your marketing hasn't answered the questions they need answered before buying? Mosaic Content can help...
Frictionless Growth Marketing
Building customer trust isn't always as simple as delivering the right marketing message. What happens when your ideal customers have learned from previous experiences not to trust brands like yours? Even when your...
Frictionless Growth Marketing
When are brands responsible for what other people say? Shane Gillis's recent Saturday Night Live backlash raises an important question about brand responsibility, reputation, and customer loyalty. Brands increasingly...
Frictionless Growth Marketing
Is your marketing working for all of your ideal customers—or only a fraction of them? Your customers aren’t one-size-fits-all. Their identities, experiences, preferences, priorities, decision-making questions, and even...
Frictionless Growth Marketing
What is the most powerful message you can deliver to your customers? “We see you.” But delivering that message takes more than saying the right words. Your customers need to see evidence that people like them were...
Frictionless Growth Marketing
Marketing mistakes that make it through the approval process can lead to customer backlash, damaged brand reputation, and costly rework. In this episode of Frictionless Growth Lab, Sonia Thompson explores what the...
Frictionless Growth Marketing
Target is facing backlash over a children’s Halloween costume consumers said resembled racist minstrel imagery. But the controversy reveals a bigger marketing problem that could happen at many brands. In this episode of...
Frictionless Growth Marketing
Customer journeys are no longer linear—and even the right brand message can fail to convert if customers don’t encounter it when and where they need it. In this episode of Frictionless Growth Lab, Sonia Thompson...
Frictionless Growth Marketing
Customer acquisition costs are rising—but the problem isn't always your media buying, targeting, or ad spend. In this episode of Frictionless Growth Lab, growth marketing strategist Sonia Thompson explores an...
Frictionless Growth Marketing
In this episode, you'll learn why customer journey mapping is the missing link to more effective brand messaging—and how connecting your buyer personas, customer journeys, and messaging strategy can remove friction and...
Frictionless Growth Marketing
One message isn't enough to convert every customer. Smart marketers know that different groups of customers need different information before they'll consider a brand. In this episode, you'll learn six practical ways...
Frictionless Growth Marketing
Most brands spend countless hours perfecting their core brand messaging—but they're missing one critical layer that determines whether many ideal customers will consider them in the first place. In this episode, Sonia...
Frictionless Growth Marketing
Great brand messaging doesn't guarantee your brand will make the consideration set. In this episode of Frictionless Growth Lab, Sonia Thompson explores why ideal customers often overlook brands before they ever evaluate...
Frictionless Growth Marketing
Customer relationships don't get stronger because brands communicate more. They get stronger because brands get closer to the people they serve. In this episode of the Frictionless Growth Lab podcast, Sonia Thompson...
Frictionless Growth Marketing
Olivia Rodrigo's Daisy Chain Fields festival sold out in less than an hour—but the biggest lesson for brands has nothing to do with the lineup. It reveals what modern consumers are looking for from the brands...
Frictionless Growth Marketing
Target's partnership with Jay-Z to release a special edition of Reasonable Doubt raises an important question for marketers: Can a marketing campaign rebuild trust when customers believe your brand has abandoned its...
Frictionless Growth Marketing
Most brands assume customers decide based on product features, benefits, and marketing messages. But before consumers buy, they're often asking five trust questions that determine whether they move forward—or walk away...
Frictionless Growth Marketing
Identity influences customer behavior, brand trust, and growth far more than most brands realize. In this episode of Frictionless Growth Lab, Sonia Thompson explores why consumers are constantly asking one...
Frictionless Growth Marketing
Modern marketing didn't emerge because of a new platform, a new tool, or even AI. It was created by three major shifts in consumer behavior: how people find information, who they trust when they find it, and how...
Frictionless Growth Marketing
Modern marketing is changing faster than many brands are prepared for. Multicultural, multigenerational, and other underrepresented communities are increasingly driving category growth — yet many brands are still using...
Recent guests on Frictionless Growth Marketing. Study who booked and why before you pitch.
inclusive marketing strategist, Frictionless Growth Lab
Chief Executive Officer, American Marketing Association
The Advertising Systems Architect, DRAFT Media Partners
Catcher's Mask Crew Chief, Founder of Force3 Pro Gear, Western Reserve Historical Society
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