Frictionless Marketing

Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovative strategies are reshaping this new era.Inspired by his bestselling book "Friction Fatigue," /prompt.'s CEO, Paul Dyer, along with a rotating cast of agency leaders, host Frictionless Marketing, exploring how brand marketers and communication experts can deliver personalized, non-disruptive experiences at peak speed.Listen in for behind-the-scenes stories, expert insights, and discussions on today's best-in-class marketing campaigns. Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules, advertising is no longer the answer, and 'frictionless' frameworks are essential to building your brand.

Frictionless Marketing is a business podcast hosted by /prompt., with 74 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

/prompt. hosts Frictionless Marketing, a business show with 74 episodes published.

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  Episode #6

  The Intersection of Sports Analytics and Baseball: A Conversation with Mike Petriello

  Feb 27, 202539 minS2

  <p>In this episode of the Frictionless Marketing podcast, host Lori Rubinson, Managing Partner at /prompt and WFAN Sports Talk Radio host, dives into the realm of sports analytics with MLB.com's Mike Petriello. Lori and Mike discuss the often misunderstood role of analytics in sports, especially baseball, addressing common criticisms and explaining how analytics can improve decision-making. </p><p>Mike shares his journey into baseball analytics, starting from his history degree to his current work with MLB and ESPN. They explore the definition of analytics, its application in baseball through pitch design labs, and the broader implications for players, f...

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  Frictionless Marketing

  Frictionless Medicine: Revolutionizing Surgery: Dr. Nels Carroll on Robotics, Healthtech, and Patient-First Care

  Dec 20, 202427 minS0

  <p>In this installment of the Frictionless Medicine mini-series, host Geeta Patel interviews Dr. Nels Carroll, a board-certified cardiothoracic surgeon at Los Robles Health System. </p><p>Dr. Carroll discusses his journey from educator to pioneer in robotic thoracic surgery, the role of marketing in engaging doctors, and how he uses technology, data, and collaboration to provide patient-first healthcare. He shares insights on bridging educational skills with medical practice, handling patient concerns regarding advanced surgical procedures, and his groundbreaking work in Southern California, including the first-ever robotic chest wall reconstruction and single anesthetic robotic lung cancer resection in Ventura County. </p>...

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  Frictionless Marketing

  Frictionless Medicine: From Code to Care—Dr. Vipan Nikore on Transforming Healthcare with Innovation and Empathy

  Nov 26, 202429 minS0

  <p>In this Frictionless Medicine bonus episode, you’ll hear from Vipan Nikore, a seasoned physician, technology innovator, and Chief Medical Director at TD Bank. </p><p>Vipan shares his journey from being a software developer at IBM to his current roles in the medical and healthcare innovation fields. He discusses his work on Homecare Hub, an innovative project focusing on small, personalized home care environments. Vipan also provides valuable advice for caregivers balancing corporate careers and caregiving responsibilities and discusses trends in healthcare, the importance of primary care, and the impact of AI on the industry. </p><p>Additionally, he t...

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  Episode #5

  Leading Through Purpose A Conversation with Constellation Brands' Alex Wagner

  Nov 7, 202430 minS2

  <p>In this episode of Frictionless Marketing, host Paul Dyer interviews Alex Wagner, Vice President of Public Relations and Brand Experience at Constellation Brands. Alex discusses her extensive career journey, from starting in communications at USC Annenberg to leading global brand communications at Calvin Klein and eventually shaping consumer engagement at Constellation Brands. </p><p>She delves into leadership practices, the importance of staying connected with her team, and the value of transparency. Additionally, Alex talks about the significance of purpose-driven marketing and highlights successful initiatives like the Prisoner Wine Company's social justice focus and High West's “Protect the West” progr...

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  Frictionless Marketing

  Frictionless Medicine: Decoding GLP-1s, Obesity, and Media Influence

  Oct 23, 202421 minS2

  <p>In this episode, Dr. Disha Narang joins the podcast to shed light on the significant advancements in GLP-1 medications, their impact on weight management and diabetes, and how media coverage plays a role in shaping public perception. Dr. Narang emphasizes the importance of evidence-based information to combat misinformation and clarifies common misconceptions surrounding GLP-1s and obesity. </p><p>Highlighting the stigmatization of obesity and the genetic and environmental factors that contribute to it, the discussion also delves into the future of weight management treatments, the exciting developments in the field, and the necessity for preventive healthcare and mindful...

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