growth minded SUPERHEROES

Great customer experiences drive growth. The GMS podcast reveals the secrets behind this principle.If you want to understand what truly drives great results, this show is your edge. Explore real experiments, customer psychology and behind-the-scenes stories from people turning insights into unforgettable experiences. You’ll learn how small changes shift behavior, reduce friction, boost value and transform how people feel about your brand – and how any team can use testing and feedback to get there. For anyone in CX, marketing, growth, UX or leadership shaping digital experiences.

growth minded SUPERHEROES is a business podcast hosted by André Morys, with 45 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

André Morys hosts growth minded SUPERHEROES, a business show with 45 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #14

  2025 Finale: “Everyone’s Insane”, AI, Burnout & What Actually Matters Going Forward

  Dec 31, 202555 minS3

  <p>“People don’t like problems. They prefer solutions.” That simple truth explains why CRO, experimentation, and customer centricity are still so often misunderstood.</p><p>In this end-of-season roundtable, Shiva Manjunath and Slobodan Manić look back at 2025 together with André and talk openly about what really happened beneath the hype. They discuss why AI created false confidence, why “hacks” refuse to die, why so many teams feel burned out and why focusing on humans still matters more than tools.</p><p>“AI is not the problem. Blindly trusting the output is.”</p><p><br>“If you don’t understand the problem, AI will...

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  Episode #13

  From 100 to 200 Experiments on the Same Budget: The Scaling Playbook with Melanie Kyrklund

  Dec 16, 202549 minS3

  <p>Ever felt like the one-person experimentation team, stuck in meetings all day, doing everything yourself, and barely having time to build culture? Melanie Kyrklund (Specsavers) calls that situation “a form of oppression” and then shares exactly how she broke out of it. </p><p>In this episode, Melanie reveals how Specsavers shifted to a Center of Excellence model and doubled experiments from ~100 to ~200 without adding budget, not by chasing speed, but by changing ways of working and building reliable structure. </p><p>You’ll hear:</p><p>How to scale experimentation without sacrificing quality (idea quality + process quality OKRs) </p><p>T...

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  growth minded SUPERHEROES

  Why Experimentation Beats “Management by Hope” — Lessons from mobile.de’s Martin Schröter

  Dec 9, 202548 minS0

  <p>Do you want to break out of the feature factory, ship fewer things that matter more, and finally get your product team aligned around real customer value?</p><p>Then this GMS episode with Martin is your fast track:</p><p>In this conversation, Senior Product Manager Martin Schröter (mobile.de) reveals the practical system he uses to:</p><p>Turn chaotic stakeholder requests into a clear, user-centric vision</p><p>Replace output pressure with input obsession (and why this changes everything)</p><p>Find real customer problems fast—even with no time for formal research</p><p>Run...

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  Episode #11

  Digging for Gold: How To Create Huge Aha Moments - with Karl Gilis

  Dec 2, 202542 minS3

  <p>What happens when one of Europe’s most seasoned UX researcher admits that his “obvious wins” sometimes flop? In this episode, Karl Gilis and André dig into the uncomfortable gap between what teams think users do and what real people actually struggle with.</p><p>Karl shares surprising stories from 25+ years in the field: petrol-station websites gone wrong, A/B tests that humbled him, and insights that reshaped companies for a decade. A sharp, honest look beneath the surface of optimization and a reminder to dig deeper. </p><p>Karl talks about:</p><p>Why analytics can tell you what ha...

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  Episode #10

  Reduce The Cost of Being Wrong: Black Swan Tests & the Future of Experimentation — with Ryan Lucht

  Nov 25, 202547 minS3

  <p>Ryan Lucht, Senior Technical Advocate at Datadog and Marketing Lead at Eppo, widely regarded as one of the sharpest voices in modern experimentation talks about some misconceptions of experimentaiton. Ryan’s knowledge and technical depth, contrarian thinking, and cultural pragmatism has made him a leading figure in the experimentation community.</p><p>Ryan shares the origin story that hooked him into A/B testing — including the now-legendary experiment in which tripling the product price tripled revenue. From there, the conversation unfolds into an exploration of the ideas that have shaped his philosophy over the years.</p><p>Why some expe...

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