Hosted by A Brand Shepherd Production · 🇺🇸 US · EN · 34 episodes
Established thought leaders with verified media credentials.
Most branding advice is vague fluff. This isn't that. Field Notes delivers practical, no-nonsense insights on brand clarity, messaging, and building something that actually sticks, grounded in the Brand Shepherd and the Vibe, Tribe, & Why® framework. brandshepherd.substack.com
A Brand Shepherd Production hosts Field Notes Podcast by Brand Shepherd, a business show with 34 episodes published.
Commencement season 2026 has a theme: crowds booing anyone who mentions AI on stage. It is a loud moment, and it is worth paying attention to, not because the outrage is right, but because of what it signals to every bra
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Your Why is not a philosophy exercise. It is not a whiteboard session. It is one sentence, and if your team can’t agree on it in ten minutes, that difficulty is already telling you something. This is Part 3 of a three-pa
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Your logo is not your brand. It has to capture your brand’s vibe, but the brand itself is something larger than that. This is Part 2 of a three-part Field Notes series on the origins of Vibe, Tribe & Why®, Brand Shepherd
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This is the first of three episodes digging into the background of Vibe, Tribe & Why®, Brand Shepherd’s proprietary brand-building framework. Each part has a history. Each part continues to evolve. This episode is about
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Twenty years in, and Brand Shepherd is busier than the portfolio suggests. Welcome to the first installment of From the Pasture, a quarterly Field Notes series where I pull back the curtain (as far as the NDAs allow) on
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A lot of creative professionals are losing sleep over AI. Brand Shepherd is not one of them. In this episode of Field Notes, Dan Crask speaks candidly about what it actually looks like when a 20-year branding agency take
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Cloudflare just launched EmDash, a new CMS built with AI agents from the ground up. Brand Shepherd breaks down why this WordPress alternative is worth watching. Get full access to Brand Shepherd at brandshepherd.substack
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There are things people expect when they start working with Brand Shepherd. They expect to dig into brand identity. They expect to talk about what makes them different. They expect to come out the other side with clearer
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Here’s episode 41’s blog companion: 3 Things Brand Shepherd Does for Every Ag Brand Field Notes, Episode 41 | Brand Shepherd It’s the late 80s. A 13-year-old kid in a small northern Illinois town climbs onto a bus in the
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The Expert Generalist: AI’s Most Valuable (and Long-Overlooked) Player Field Notes by Brand Shepherd Every major technology shift creates new roles. Think back through the last few decades: the desktop computer, the inte
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Don’t have time to listen right now? We got your back. Here’s the TL;DL version: * Gate Keep Everything: single page, clear value, clear CTA, sign up to access more. * Embrace the Prompt: give visitors, customers, and pr
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This week’s Field Notes by Brand Shepherd is an “audiobook” version of an article published this week by our founder, Dan Crask. Listen to the article narrated by Dan Crask here or via Apple Podcasts and Spotify, or read
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There has been a major shift in how we are to think about SEO in light of Google’s use of AI Overviews.Google is pretty open about the fact that it sees its AI Overviews as the future of search.Let that sink in.In this a
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In this episode, we address something that’s been brewing in the background of everything we do at Brand Shepherd: our relationship with AI and why we’re so committed to integrating it into our brand-building work. We kn
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5 Things I Would NEVER Do To My Brand, As A Brand Strategist Get full access to Brand Shepherd at brandshepherd.substack.com/subscribe
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5 Ways to tell if your brand is cluttered. Get full access to Brand Shepherd at brandshepherd.substack.com/subscribe
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5 Trends We See Forecasted In Branding For 2026 Brand Vibes • The pro-human backlash to AI – loud but short-lived. Brand Positioning • “Quiet” takes over. Quiet Luxury, Quiet Quality, Quality > Quantity, and a continued
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In the final Field Notes of 2025, let's cover insights and takeaways about brand building and its broader reach from the year. ✅ Consumer Insights ✅ AI ✅ Brand Clarity Cheers to the close of 2025! We mark 20 years in bus
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MillerClapperton is a leader in the architectural cladding industry, working on major commercial real estate projects across the southeastern United States. But despite their long-standing reputation, they faced a challe
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Hensley Custom Building Group had a reputation for building custom, high-end luxury homes in Indian Hill, Ohio, a legacy spanning nearly 40 years. But after years of working with a marketing agency that relied heavily on
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Field Notes Podcast by Brand Shepherd is hosted by A Brand Shepherd Production. The show is categorised under business (marketing) and has published 34 episodes.
Field Notes Podcast by Brand Shepherd has published 34 episodes.
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