
<p>Your brand isn’t a “set it and forget it” situation. In this episode of The Branding Blueprint, we dive into what it means to refresh your brand—how to know when it’s time, what to update, and how to keep your...


business
Hosted by Big Frog of Raleigh · business · EN
Branding is more than a logo—it’s your story, your vibe, your connection with the world. The Branding Blueprint is here to help you navigate the highs and lows of branding, whether you’re starting fresh, reinventing, or looking to stand out in a crowded market. Packed with tips, tricks, and candid conversations, this podcast is perfect for startups, franchisees, agents, and businesses of all sizes. Let’s build something unforgettable together—one blueprint at a time.We showcase local business, big and small, to see how their branding is effective, sharing new ideas so others can learn!
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Contact path
Verified email
Booking probability
19%
Guest openness
Selective
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Signup to Generate a PitchBranding is more than a logo, it’s your story, your vibe, your connection with the world. The Branding Blueprint is here to help you navigate the highs and lows of branding, whether you’re starting fresh, reinventing, or looking to stand out in a crowded market.
Recent episodes include "Episode 14, Second Impressions: The Power of a Brand Refresh" (26 July 2025, 16 minutes), "Episode 13, Building a Brand Story" (19 July 2025, 11 minutes), and "Episode 12, Busting Brand Myths" (12 July 2025, 16 minutes).
The Branding Blueprint publishes roughly weekly, with episodes averaging 13 minutes across 15 episodes.
Booking probability for The Branding Blueprint is 19%, and the host is rated Selective on guests. The Branding Blueprint requires a Pod Score of 80 or higher. The Branding Blueprint's contact route on record: verified email.
The strongest fits for The Branding Blueprint are Marketing, Advertising & PR. The Branding Blueprint has a business audience.
The Branding Blueprint is a business podcast with 15 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

<p>Your brand isn’t a “set it and forget it” situation. In this episode of The Branding Blueprint, we dive into what it means to refresh your brand—how to know when it’s time, what to update, and how to keep your...

Episode #13
<p>Your brand story isn’t just history—it’s what makes people care. In this episode of The Branding Blueprint, Kyle explores how to craft a compelling brand story that resonates, builds trust, and keeps your audience...

Episode #12
<p>Think branding is just for big companies? Or that it’s all about a logo? Think again. In this episode of The Branding Blueprint, Kyle busts the most common myths about branding—helping you separate fact from fiction...

<p>How’s your brand really doing? In this episode of The Branding Blueprint, Kyle walks you through how to evaluate your brand’s impact, look for inconsistencies, and uncover blind spots. Whether you’re rebranding or...

<p>Inconsistent branding creates confusion. In this episode of The Branding Blueprint, Kyle shares why keeping your brand consistent—across platforms, visuals, messaging, and experiences—is essential for building...

<p>Every brand has a personality—how you speak matters just as much as what you say. In this episode of The Branding Blueprint, Kyle dives into finding and maintaining a consistent voice across emails, social posts...

<p>What do people see when they think of your brand? In this episode of The Branding Blueprint, Kyle breaks down how visuals—like logos, colors, fonts, and even textures—shape brand recognition and trust. Learn how to...

<p>Is your brand message clear, or are you unintentionally confusing your audience? In this episode of The Branding Blueprint, Kyle walks you through what a strong brand message really sounds like—and how to make sure...

Episode #6
<p>In this episode of The Branding Blueprint, Kyle and Keat explore the power of brand positioning—how your brand is perceived in the minds of customers, and how to claim your space in a competitive market.</p><p>They...

<p>Episode 5 – How to Stand Out in a Saturated Market</p><p><br></p><p>In a world where every business claims “great service,” how do you actually stand out? In this episode, Kyle & Keat dive into the art of brand...

Episode #4
<p>Brand loyalty isn’t just about getting customers—it’s about keeping them. In this episode of The Branding Blueprint, we break down what makes customers stick with a brand, why loyalty matters, and how businesses can...

<p>In this episode of The Branding Blueprint, Kyle and Keat dive into the viral Cakegate controversy, where Walmart’s budget-friendly cakes sparked outrage among custom bakers. They break down the real debate—price vs...

Episode #2
<p>Branding isn’t just about looking good—it’s about building trust, standing out, and making marketing easier.</p><p><br></p><p>In this episode of The Branding Blueprint, Kyle and Keat break down why a strong brand is...

Episode #1
<p>Branding is more than just a logo—it’s your business’s identity, reputation, and the way people perceive you. In this episode of The Branding Blueprint, Kyle and Keat Perkins break down what a brand truly is, why...

The Branding Blueprint
<p>In this debut episode, hosts Kyle Perkins and Keat Perkins introduce The Branding Blueprint podcast, where they dive into all things branding. They share their excitement for exploring topics like:</p><p> • Building...
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