Sep 4, 202630 minS0
<p>The difference between a 40% and a 70% new patient conversion rate can quietly cost your practice tens of thousands of dollars a year.</p><p>Most dental practices track how many new patient calls come in, but very...
business
Drilling It Down
Hosted by Wes Lyon · business · EN-US
About this Podcast:
More dentists than ever are seeking out independent, objective, financial advice. In a world recently flooded with private equity money, lower dental insurance reimbursements, and questionable tax advice, it can be tough to see through the fog and answer the most important question, how can a dentist make more money? Join your host Wes Lyon as he helps you see clearly through the fog of dental office financials, allowing you to concentrate on delivering quality dental care.Wes prides himself in offering independent, uncensored, objective advice to help dentists increase practice profitability, make better practice management decisions, and improve their personal financial planning. Whether you’re a recent graduate, new owner, in the stride of your career, or considering a transition into retirement, the Drilling It Down Podcast will help you make more money, pay less tax, and reach financial independence earlier.About UsMcGill and Lyon Dental Advisors is an independently owned o
Pitch Analysis
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Contact path
Public web form
Booking probability
38%
Guest openness
Selective
80/100
Required Score
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Signup to Generate a PitchQuestions about Drilling It Down
What is Drilling It Down about?
More dentists than ever are seeking out independent, objective, financial advice. In a world recently flooded with private equity money, lower dental insurance reimbursements, and questionable tax advice, it can be tough to see through the fog and answer the most important question, how can a dentist make more money?
Who hosts Drilling It Down?
Drilling It Down is hosted by Wes Lyon. The show has published 38 episodes to date.
What has Drilling It Down covered recently?
Recent episodes include "Are You Losing Tens of Thousands to a Poor Conversion Rate?" (4 September 2026, 30 minutes), "Avoid These Top 5 Practice Transition Mistakes" (21 August 2026, 55 minutes), and "IRS Penalty Relief, Buying Patient Charts, and More I August 2026" (14 August 2026, 78 minutes).
How often does Drilling It Down publish?
Drilling It Down publishes roughly every two weeks, with episodes averaging 37 minutes across 38 episodes.
How hard is it to get booked on Drilling It Down?
Booking probability for Drilling It Down is 38%, and the host is rated Selective on guests. Drilling It Down requires a Pod Score of 80 or higher. Drilling It Down's contact route on record: public web form.
Who should pitch Drilling It Down?
The strongest fits for Drilling It Down are Dentists. Drilling It Down has a business audience.
About the host
Wes Lyon hosts Drilling It Down, a business podcast with 38 episodes published.
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Recent episodes
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- Aug 21, 202655 minS0
<p>On today's episode, Wes is joined by a special guest, David Mathews, Transitions Advisor at McGill and Lyon Practice Transitions. Wes & David sit down to discuss the top 5 mistakes they see doctors make when planning...
- Aug 14, 20261h 18mS0
<p>Wes and Mario are back for another episode recapping this month's newsletter! In August, we highlighted 10 topics dentists and specialists should be aware of to bring in more revenue, avoid costly mistakes, and cut...
Episode #33
5 Simple Rules That Create Wealthy Dentists
Aug 7, 202624 minS0<p>On today's episode, Wes and Tyler sit down to discuss the 5 simple rules that wealthy dentists follow to build their wealth and maintain it. The good news? You don't have to be uber talented or intelligent to...
Episode #32
Is Your Marketing Company Ripping You Off?
Jul 22, 202643 minS0<p>On today's episode, Wes is joined by Ryan Strachan of DDS MediaPro, a marketing agency that specializes in helping dentists grow their practice online. Together, they discuss what effective dental marketing should...
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Jul 10, 20261h 26mS0<p>Wes and Mario celebrate the 40th anniversary of The McGill & Lyon Dental Advisory with this special episode of Drilling It Down! To celebrate the anniversary, this episode is available to everyone! If you want to...
- May 22, 202620 minS0
<p>The morning huddle may seem like a formality, but it can be one of your best tools to improve productivity in your dental office. Are you using it to its full advantage though? Wes and Liam sit down to discuss the...
- May 21, 202641 minS0
<p>Every dentist wants to convert as much business as possible. But are you and your staff taking all the right steps to ensure that becomes reality? On today's episode, Wes and Tyler sit down to discuss the 12 things...
Episode #1
Why Smart Dentists Employ Their Spouse
Apr 10, 202615 minS0<p>Most dentists are overpaying in taxes… and don’t even know it.</p><p>One of the simplest (and completely legal) ways to reduce your tax bill? Paying your spouse through your dental practice.</p><p>In this video, Wes...
- Mar 11, 202613 minS0
<p>Can you actually write off a car on your taxes? And if so, how do you do it legally?</p><p>In this video, Wes and Mario break down how car tax write-offs really work, who qualifies, and the proper steps you need to...
- Jul 15, 202533 minS0
<p>Today's episode of Drilling It Down highlights Trump's One, Big, Beautiful, Bill and some of the impacts it will make to the tax law. Wes and Mario highlight the changes that will affect dentists' tax bills, some of...
Episode #1
The One, Big, Beautiful Bill
May 21, 202549 minS0<p>Drilling It Down is back in our brand new studio! Thank you for bearing with us as we work through all our technology upgrades!</p><p>Today, Wes and Mario sit down to talk about a proposed tax bill, named "The One...
Feb 4, 202522 minS0<p>On this episode of Drilling It Down, Wes and Tyler return to explore the intricacies of sale-leaseback arrangements, focusing on the dangers of inflated leases. Drawing parallels with the Toys R Us saga following its...
Episode #1
Avoiding Partnership Pitfalls
Jan 28, 202546 minS0<p>On this special episode of Drilling It Down, hosts Wes Lyon and Roger Hill dive into the complexities of partnership transitions within the dental industry. They begin by exploring common challenges partners face...
Episode #1
A Deep Dive Into Private Equity - Part 2
Jan 14, 202541 minS0<p>In part 2 of our private equity discussion, Wes and Mario explore the complex relationship between private equity and dentistry, highlighting its implications for dental practices. They address concerning trends such...
Episode #1
A Deep Dive Into Private Equity - Part 1
Jan 7, 202533 minS0<p>On this episode of Drilling It Down, Wes and Mario dissect the intricate world of private equity, particularly its repercussions for the dental sector. The discussion is initiated by the thought-provoking article...
Episode #1
File Your Credit Card Settlement Claim
Dec 17, 202410 minS0<p>On this special episode of Drilling It Down, hosts Wes Lyon and Tyler Ott tackle a critical issue for business owners concerning a substantial $5.54 billion credit card settlement resulting from class action lawsuits...
Episode #1
No More Impending Tax War?
Nov 11, 202424 minS0<p>In this special episode of Drilling It Down, Wes and Tyler delve into the intricate world of taxation in the wake of recent election outcomes. Initially set to deliver a detailed analysis dubbed "The Great Tax War,"...
Oct 29, 202436 minS0<p>On this episode of Drilling It Down, Liam and Wes tackle the crucial topic of business owner policies in light of recent hurricanes, emphasizing preparedness for natural disasters. Wes shares personal experiences to...
Episode #1
IUL: Investment or Insurance?
Oct 16, 202432 minS0<p>On this episode of Drilling It Down, Liam and Wes explore Indexed Universal Life (IUL) insurance, dissecting its complexities and common misconceptions. They clarify how IULs differ from term life insurance and...
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