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Hosted by DeltaMV Knowledge Solutions · EN-US · 20 episodes
Established thought leaders with verified media credentials.
Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business. Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you. Let’s start a conversation!
DeltaMV Knowledge Solutions hosts DELTAMV’S INSIGHT BITES, a business show with 20 episodes published.
Traditional marketing funnels are no longer fit for purpose in an increasingly automated and fragmented digital landscape. In this episode, we explore why human insight is the key to navigating the ‘messy middle’ of cust
AI is changing the way pharma delivers omnichannel, but is it improving engagement or just adding to the noise? In this episode, we explore how pharma can avoid repeating past mistakes, how hyper-personalization and loca
With email engagement declining, pharma is turning to messaging apps like WhatsApp, LINE, and Zalo to reach doctors in a more direct and personal way. How can pharma avoid repeating the mistakes it made with email? In th
Pharma emails are flooding doctors’ inboxes, but instead of engaging with them, they’re getting ignored. Is pharma abusing email as a channel? In this episode, we dive into how email fatigue is affecting doctor engagemen
Pharma emails are flooding doctors’ inboxes, but instead of engaging with them, they’re getting ignored. Is pharma abusing email as a channel? In this episode, we dive into how email fatigue is affecting doctor engagemen
With email engagement declining, pharma is turning to messaging apps like WhatsApp, LINE, and Zalo to reach doctors in a more direct and personal way. How can pharma avoid repeating the mistakes it made with email? In th
Despite the rapid rise of various private medical centers, doctor-owned clinics continue to play a significant role in Vietnam's healthcare market. In this episode, we explore the reasons behind their continued prominenc
In 2021, private medical centers accounted for 95% of all medical facilities in Vietnam, highlighting their dominance in the healthcare sector. This rapid privatization is driven by various factors with increasing patien
Doctors’ prescribing behavior varies across healthcare settings and influenced by factors such as patient profiles, the work environment, and doctor’s pain points in each setting. Although originator drugs are prescribed
Patients have long deferred to the doctor’s recommendation on treatment; however, in this new evolving landscape, traditional roles are being challenged. Patients are more vocal about their needs and demands. It’s critic
The pharmaceutical industry is using models for treatment adoption that can be traced back over a hundred years. At DeltaMV, we question how relevant these models are in today’s digital world. Should we be looking over t
The pharmaceutical industry is using models for treatment adoption that date back more than a hundred years. At DeltaMV, we question how relevant these models are in today’s digital world. Should we be looking over the f
Behavioural science combines elements of economics and psychology to understand how and why people behave the way they do. Classic economics assumes that human beings are rational decision makers, but we all know that ou
In this episode, we share the actual five metrics and how they support better decision-making.
In this episode, we discuss why only looking at internal data such as open-rates, click-through rates, and webinar attendance is at best a very blinkered view of market reality. In addition, we go on to explain that in s
The starting point for defining the ideal set of metrics must be the decisions you need to make in managing the omnichannel successfully. In this episode, we define what these questions are across performance, marketing
In the final episode, we share what kind of program you need to put in place to capture these five metrics. In addition, we go on to share how these can be integrated into the business so that they are the backbone of su
In this 2-part series, we invited Nick Leach the CEO of On—Purpose.Solutions and author of Leading on Purpose: The Guide to Creating a Purpose-Driven Culture to share his experience on creating a purpose-driven culture a
In this 2-part series, we invited Nick Leach the CEO of On—Purpose.Solutions and author of Leading on Purpose: The Guide to Creating a Purpose-Driven Culture to share his experience on creating a purpose-driven culture a
DeltaMV Insight Bites Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business. Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest t
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DELTAMV’S INSIGHT BITES is hosted by DeltaMV Knowledge Solutions. The show is categorised under business (marketing) and has published 20 episodes.
DELTAMV’S INSIGHT BITES has published 20 episodes.
DELTAMV’S INSIGHT BITES regularly covers business, marketing. It sits in the business category, with a marketing focus.
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