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Decoding Commerce

Hosted by dear digital · business · EN

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About this Podcast:

Welcome to "Decoding Commerce," where we dive into the heart of building brands in Europe. Join us as we unravel the success stories behind today's most innovative businesses through exclusive interviews with founders and in-depth technology deep dives. Focusing on Shopify and Odoo, we explore the strategies and solutions driving the future of e-commerce and retail. Whether you're a budding entrepreneur, a tech enthusiast, or just curious about the commerce landscape, "Decoding Commerce" offers insights and inspiration to fuel your journey. Tune in and discover what it takes to thrive in the dynamic world of European commerce. ➡️ Our website: deardigital.com ⁣

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Public web form

Booking probability

21%

Guest openness

Selective

80/100
Required Score

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Questions about Decoding Commerce

What is Decoding Commerce about?

Welcome to "Decoding Commerce," where we dive into the heart of building brands in Europe. Join us as we unravel the success stories behind today's most innovative businesses through exclusive interviews with founders and in-depth technology deep dives. Focusing on Shopify and Odoo, we explore the strategies and solutions driving the future of e-commerce and retail.

What has Decoding Commerce covered recently?

Recent episodes include "#60 Talk with CurveCatch│Building a personalised e-commerce experience at scale" (19 November 2025, 43 minutes), "#59 Deep dive with Vincent Buyssens│Beyond AI and chatbots: Designing for the Latent Space" (5 November 2025, 63 minutes), and "#58 Deep dive with Sam & Chris | Shopify or Odoo? Choosing the right stack for growth" (6 October 2025, 48 minutes).

How often does Decoding Commerce publish?

Decoding Commerce publishes roughly monthly, with episodes averaging 55 minutes across 60 episodes.

How hard is it to get booked on Decoding Commerce?

Booking probability for Decoding Commerce is 21%, and the host is rated Selective on guests. Decoding Commerce requires a Pod Score of 80 or higher. Decoding Commerce's contact route on record: public web form.

Who should pitch Decoding Commerce?

The strongest fits for Decoding Commerce are IT Services & Software Development and Business & Management Consulting. Decoding Commerce has a business audience.

About the host

Decoding Commerce is a business podcast with 60 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #60

    #60 Talk with CurveCatch│Building a personalised e-commerce experience at scale

    Nov 19, 202543 minS1

    In this live episode, recorded at our collab event with Fashion Fever, our usual host John sits down with Kimia (CurveCatch) and get interviewed by Lien from Fashion Fever. Together, they explore what it really takes to...

  • Episode #59

    #59 Deep dive with Vincent Buyssens│Beyond AI and chatbots: Designing for the Latent Space

    Nov 5, 20251h 3mS1

    In this episode, Sam, Michiel, and creative technologist Voidwalker, aka Vince Buyssens explore what comes after chatbots: truly generative UIs. They unpack how AI shifts us from commanding tools to navigating...

  • Episode #58

    #58 Deep dive with Sam & Chris | Shopify or Odoo? Choosing the right stack for growth

    Oct 6, 202548 minS1

    In this episode, Sam and Chris, both Solution Architects at Dear Digital, tackle a question many growing businesses face: 'Should I choose Shopify, Odoo, or maybe both?' They compare the two platforms’ core...

  • Episode #57

    #57 Deep dive with Sam & Christ-Offert⏐ Why your Odoo Database is so slow and how to fix it

    Jun 19, 202540 minS1

    In this episode, Sam sits down with Chris, Solution Architect at dear digital, to unravel one of the most common questions Odoo users face: “ Why is my system running so slow?” Together, they explore the technical...

  • Episode #56

    #56 Deep dive with Sam & Michiel⏐ 2025 Shopify Edition Dev Recap: Flexibility, AI, and the future of commerce

    Jun 2, 202529 minS1

    In this episode, our own Sam and Michiel recap their experience at the Shopify Edition Dev conference in Toronto. They highlight Shopify's significant investment in platform flexibility, introducing Horizon themes with...

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  • Episode #55

    #55 Talk with Clio | Mastering B2B relationships in fashion retail

    May 20, 202544 minS1

    In this episode of Decoding Commerce, we sit down with Pascale Staelens from Clio, a fashion veteran with almost 30 years in the industry. Pascale offers insights into the evolution of fashion retail, drawing on her...

  • Episode #54

    #54 Talk with AO76 | Beyond trends: how to run a sustainable Belgian fashion brand

    Mar 27, 202556 minS1

    In this episode featuring Gaspard Poelman from AO76 American Outfitters, Lien & John delve into the history and evolution of a family-founded Belgian fashion brand. Discover how Gaspard, the third-generation CEO...

  • Episode #53

    #53 Deep Dive with Dimitri Devroe | Marketing strategies for D2C commerce businesses

    Feb 18, 202542 minS1

    In this podcast episode, we interview Dimitri Devroe, who is specialized in helping direct-to-consumer commerce brands scale with paid advertising and retention strategies. Together, they explore the challenges of...

  • Episode #52

    #52 Deep Dive with Firmhouse | Recurring online commerce

    Jan 15, 202538 min

    In this episode, we take a deep dive with Bob Jansen, co-founder of Firmhouse, a long-standing and valued partner of ours. Firmhouse helps businesses launch and grow subscription-based models with ease. Their platform...

  • Episode #51

    #51 Talk with Loop Earplugs | From Belgian start-up to multi-million-dollar brand - Live session

    Dec 4, 20241h 1m

    This episode is the recording of the final European Commerce Summit 2024 session: A conversation between Dimitri O, founder of Loop Earplugs and John-Morgan Galeyn, founder of dear digital. Together they uncover the...

  • Episode #49

    #50 Deep Dive with Benjamin Lang | The future of Shopify: Focus on commerce, B2B, enterprises and AI

    Jun 12, 20241h 2m

    In our latest podcast episode with Benjamin Lang, we dove deep into the world of Shopify and the impact of AI on commerce. We explored the importance of balancing technological complexity with human involvement...

  • Episode #49

    #49 Talk with Marie-Stella-Maris | Making eco-conscious waves in the lifestyle industry

    May 29, 20241h 6m

    In our episode with Micha Medendorp, we discover the mission-driven journey of Marie-Stella-Maris, a company committed to providing clean drinking water and sustainability. From innovative product strategies to social...

  • Episode #48

    #48 Talk with Mud Jeans | A denim revolution: Innovating fashion sustainability

    May 1, 20241h 3m

    Join us in this enlightening episode as we dive into the world of sustainable fashion with Bert van Son, the visionary founder of Mud Jeans. From discussing the challenges of sustainability to the journey of creating a...

  • Episode #46

    #47 Talk with Dopper | Saving the planet, making millions

    Apr 17, 20241h 13m

    In today's episode we're shedding light on the journey of Dopper—the revolutionary bottle company on a mission to promote tap water and combat single-use plastic. We discover the tenacious spirit of Merijn, Dopper's...

  • Episode #46

    #46 Deep Dive with RUMvision | How to monitor website performance that matters

    Apr 3, 202455 minS2

    In this Deep Dive Sam sits down with Roderik Derksen, CMO / Founder of RUMvision. Rumvision lets you stay on top of your Core Web Vitals and continually optimize for your real users with their RUM benefits. Improve page...

  • Episode #45

    #45 Talk with Mutiny and Chalhoub | Fashion Meets Blockchain: Transformative Technology in Retail

    Dec 19, 20231h 11mS2

    Today we have an incredibly insightful episode for you. We're diving into the fascinating intersection of fashion, gaming, and cutting-edge technology. Joining us are two exciting, colourful people. Shayli Harrison is...

  • Episode #44

    #44 Talk with Wakuli | How to get responsible entrepreneurship right.

    Nov 20, 20231h 5m

    In this episode John sits down with Lukas Grosfeld, co-founder of Wakuli coffee. They talk about the links between existentialist philosophy, how responsible entrepreneurship can positively transform a community, how to...

  • Decoding Commerce

    #43 Talk with Wildride | The wild ride of a perfect product market fit

    Oct 31, 202356 min

    In this episode John sits down with Joost Hultink. Joost is the proud owner of Wildride and a passionate entrepreneur. He's known for introducing the fashionable Toddler Swing carrier, revolutionising the way parents...

  • Episode #42

    #42 Deep Dive with Gadget | Refocussing on programming that matters

    Oct 17, 20231h 2mS2

    In this episode Sam sits down with Mohammad (Mo) Hashemi CEO and Co-Founder of Gadget. Gadget is a full-stack, serverless JavaScript platform for web app developers who want to build faster and maintain less. Mo talks...

  • Episode #41

    #41 Deep Dive with Bol.com | How to tackle different consumer cultures

    Sep 19, 202359 minS2

    In this episode John sits down with Jonathan Gillyns, currently Director Merchants, PMO & Partnerships at Sodexo Benefits and Rewards Services. Previously launched bol.com in Belgium. In this second round of their...

Recent guests

Recent guests on Decoding Commerce. Study who booked and why before you pitch.

P

Pascale Staelens

Clio

G

Gaspard Poelman

AO76 American Outfitters

B

Bob Jansen

Firmhouse

J

Joost Hultink

Wildride

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